Issue #2184
- WEALTHY: How I increased one website’s traffic rank by 3,160% in just 3 months (Wendy Montes de Oca)
- HEALTHY: Which sugar is better? (Shane Ellison)
- WISE: Leo Burnett on the art of getting noticed
ALSO IN THIS ISSUE:
- 5 ways to master the one-on-one presentation (Peter Fogel)
- An unlikely "tool" to take with you on vacation (Lori Allen)
- It’s Fun to Know… about robotic assistants
- Add "frisson" to your vocabulary
Confidential Report: Disillusioned Trader Opens "Money-Floodgates" to YOU…
Rob Banks Legally… With an Inside Job!
Are You Ready for a "Smash and Grab" on the World’s "Hidden" Money-Mountain?
Great! The getaway car’s leaving…
"If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
Leo Burnett
The SONAR Content Distribution Method of Getting More Traffic and More Sales
By Wendy Montes de Oca
Synchronization of your content distribution channels – via online media, PR, and SEM (search engine marketing) – will help maximize and monetize your website traffic.
For any online business, a list of potential customers is your most precious possession and your ticket to selling your products. That’s why two of the first things you need to do is build your e-list and create buzz about whatever it is that you’re selling.
Building an e-list from nothing can be challenging, but the proven method I’m about to explain can help drive traffic to your website and increase your "visibility" on the Web… which, in turn, helps you add hundreds, even thousands, of new prospective customers to your list.
The Internet offers dozens of ways to get your name and ideas out to people who will want to be added to your e-list. You can use pay-per-click ads on Google, you can send out press releases about your latest offers, you can form partnerships with e-letter publishers who write on a subject related to your product line, you can conduct targeted media buys for banner or other display ads, you can optimize your site to get it ranked higher in the major search engines… and much more.
For a new online business, some of these methods are just too expensive to be worthwhile. But one of the best ways to get the attention of as many people as possible – at low or no cost – is to combine some of your marketing efforts into a single, synchronized campaign. And the method I’m about to describe is especially effective for launching a new site and helping an unknown site build traffic quickly.
You see, if you have a website or e-zine, you have editorial content. And by simply distributing this content – in a synchronized manner – to various Internet channels, you can increase your Web presence, grow your database of prospective customers, and create additional sales.
For instance, if you have an article in your e-zine that will be focusing on, let’s say, the latest data and forecast on Widgets, you can repurpose it and distribute it at the same time that article is published in your e-zine (and this is critical) via:
- Content syndication networks and syndication partners
- Online press releases
- Excerpts uploaded to social communities
- Article directories and similar websites that allow content submission
- Relevant, useful messages posted in related blogs, forums, and bulletin boards
I like to call this technique of leveraging these five combined channels the SONAR Content Distribution Method. Here’s how to do it…
S = Syndicate partners and syndication networks
Many websites encourage article submissions from third parties. One example: a financial site called seekingalpha.com. For additional sites that accept article submissions, search the Web for "content syndication networks" or "article submission websites" (related to your specialty). One content syndication network to consider: Mochila.com.
O = Online press releases
Press releases are often used to get the word out about an important event, but did you ever think you could leverage your editorial content with this medium? Well, you can. Articles from your e-zine can be repurposed to have a press release feel. The most important requirement is for the release to be newsworthy, featuring the latest research data, a forecast, a product breakthrough, a contrarian viewpoint – anything that would be of interest to readers and media professionals. There are several low-cost and free sites that will help you get the most bang for your PR buck.
N = Network communities
Social networks and communities have become a popular way to syndicate content, create buzz, and drive traffic to a website. Communities like Digg.com and LinksMarker.com allow you to upload headlines or snippets of editorial that might get the attention of your prospective customers.
For instance, Alexis Siemon, ETR’s Search Engine Marketing Specialist, might come up with a compelling headline and/or a short description of an article in www.InvestorsDailyEdge.com or www.TotalHealthBreakthroughs.com (ETR’s new alternative health website), and post it on one of those communities. The headline would then be hyperlinked back to the original article. The idea is to make the headlines and descriptions as appealing as possible so more people will click on them. The more people click, the more popular the headline becomes… which leads to even more people clicking on it. This creates interest, buzz, and a potential viral effect.
A = Article directories
If you have a daily or weekly e-zine, sites such as ArticleDashboard.com and AritclesFactory.com allow you to upload your articles to them practically verbatim. Not only does this help with SEO (search engine optimization), but you never know who will be reading those articles and want to republish/syndicate your content on their own sites.
R = Relevant posts to blogs, forums, and bulletin boards
Social networking, online communities, forums, and bulletin boards that encourage reader participation are some of the fastest-growing marketing media online today. And posting on blogs and forums can be a powerful way to increase your market presence, assist in your SEO efforts, and drive traffic to your website.
According to the April 2007 State of the Blogosphere report, there are over 70 million blogs. That’s a mountain of potential customers just waiting to hear what you have to offer. But before you dig in and post your first comments on a blog or forum, you need to know the rules.
For openers, make sure that your posts are relevant, genuine, and serve some purpose for the forum’s readers. A post that says "Blogger231 was right on the money with his observation" does not fit the bill. Nor does a post that merely states your marketing message (and that type of post can get you kicked off many forums). Instead, you want to post a comment that is pertinent to whatever the forum topic is.
For example, if it’s a financial forum about gold stocks, you may want to post your personal opinion about the future of gold prices. Then, subtly mention a great article you read (an article from your website, of course) that substantiates your point, and include the URL so readers can access the article themselves.
Your post should be cohesive, engaging, and encourage response. It also helps your credibility (and that of your message) if you frequent the forum regularly and are an active member… not a random "hit and run" poster. If you do a "hit and run," your hidden motive will become as transparent as cellophane. You will likely be labeled a fake, and no one will pay attention to what you’re saying. Worse, your comments could be labeled spam and banned from the forum. So try to visit several times a week to respond to other people’s posts and interact with fellow members.
Before you try the SONAR Content Distribution Method, make sure you understand this critical point: Synchronization is key. You should distribute content to all five of these channels at the same time. By pummeling the Internet from five directions at once, your company’s name and ideas will suddenly be in multiple places and create an online "snowball" effect.
This synchronized technique helped increase traffic ranking and visits to ETR’s new health website, www.TotalHealthBreakthroughs.com, by 3,160 percent and 81.5 percent, respectively, in only three months. And in four months, we were able to increase traffic to our www.InvestorsDailyEdge.com website by nearly 80 percent, and increase its traffic ranking by nearly 150 percent. Plus, we were able to monetize IDE’s new traffic and get an ROI of 221 percent.
Just think how much new traffic you could drive to your site by applying the SONAR Content Distribution Method to your marketing efforts.
[Ed. Note: Wendy Montes de Oca is ETR's Vice President of Marketing and Business Development. She is a core contributor to our new Internet business-building program, which gives you an all-inclusive, A-to-Z blueprint for starting your own powerhouse Internet business - from learning how to pick a product and set up a website to discovering copywriting secrets from the masters, techniques to help you create an e-mail list, the best ways to market your product, and more. Our hotlist has first access to the 250 spots we've opened up for this breakthrough program, but keep reading ETR to take immediate action when and if we have any spots left.]
Make Over 764% from the Silver Supply Crunch!
If you can spot which commodities are undergoing huge supply shortages, you’re on track to make huge gains. Consider:
- Uranium Prices soared over 1,200% in the past five years as new nuclear power plants went online.
- Copper prices have zoomed over 426% as world demand hits unprecedented levels.
But had you owned resource companies that took advantage of these supply crunches, you could’ve made MUCH more.
Click here right now to learn the name of one company poised to make early investors over 764% from the silver supply crunch.
The Art of the One-On-One Presentation
By Peter "The Humorator" Fogel
You may think you’re not in the business of giving presentations. Hey, you haven’t ever spoken to a group bigger than your marketing department, right? But whether you’re giving the latest financial report to your boss or chatting up an important industry contact at a party, you need to master some key skills.
The most important thing to remember is that you want to get your message across – simply, succinctly, and clearly. Don’t worry about impressing your listener. Just get your information across in the best way possible. Here are five ways to do it. (And, by the way, these suggestions work for presentations to larger audiences too.)
- Cut to the core. When planning what you want to say, imagine having to write a headline and the first three sentences of a newspaper article on your topic. This will help you focus on your core message.
- Edit your story down to the three most important points. Too many points and you risk either boring your listeners or emphasizing your three least important points.
- Don’t be abstract. Specifics are always better. If you must use an abstraction, describe it with vivid imagery and an analogy. It’s much easier for people to visualize an abstraction if you put it in a story.
- Don’t be tempted to script out everything you’ll say. If your speech reads well on paper, it will most likely sound bad. If you must write it down (to make you feel more comfortable), forget about making it "English-teacher" perfect or you could end up sounding dull and robotic.
- Keep it conversational. Whether you’re presenting to a room full of marketing execs or giving your one-minute "elevator" pitch to a potential partner, avoid overly big words and stiff, formal language. Be friendly, use contractions, and treat your presentation as if you’re talking with a good friend.
[Ed. Note: Peter Fogel is a copywriter/speaker/author and creator of Peter "TheHumorator" Fogel's Guide to Effective Public Speaking. For more information and to sign up for his free 7 Days to Effective Public Speaking e-course, go here.]
Eat Sugar With This Natural Insulin "Mirror"
By Shane "The People’s Chemist" Ellison
Any bozo can tell you that fruit is better for you than cake. But since both are sweet, why is fruit the better choice? Some will say it is because the sweetness of fruit comes from fructose, a naturally occurring sugar. But fat-promoting energy drinks are sweetened with fructose too, so that’s not the answer. What makes fruit the better choice is the tannins and fiber you get in it.
Fiber works by slowing the absorption of sugar into the bloodstream. Tannins work by mimicking insulin, thereby helping the body process the sugar without having to rely on its own fat-storing hormone. In fact, tannins are so effective at this that the drug industry is trying to design a man-made copycat so they can promote it as an anti-diabetic drug.
[Ed. Note: Shane Ellison is an internationally recognized authority on therapeutic nutrition. Get his "Foundational Health Education" program to beat obesity, heart disease, and even Type II diabetes by clicking here. You can also read Shane's insights into what you can do to lead a healthier life by signing up for ETR's FREE natural health e-letter here.]
Travel Tip: A New "Twist"
By Lori Allen
Slip a garbage bag twist-tie in your wallet before you begin your vacation, and you’ll be prepared for all sorts of situations.
In a pinch, you can peel back the paper or plastic and use the wire to secure a loose button or pin, fix a broken hair clip, or temporarily replace a screw in your sunglasses.
Leave the paper on, and you can bundle computer wires and/or cords, close the disposable laundry bag you get at the hotel (should you need to pack your wet bathing suit or shoes), or even tie back your hair.
[Ed. Note: Lori Allen is Director of AWAI's Travel Division. For more tips, sign up for AWAI Travel's free e-letter, The Right Way to Travel.]
It’s Fun to Know: Robotic Assistants
Robots programmed with facial and voice recognition, basic manual task abilities, and 10,000-word vocabularies are ready to work as receptionists in the Tokai region of central Japan. In fact, a temporary staffing agency in Japan has put 10 bright-yellow Wakamura robots (manufactured by Mitsubishi) on its roster. The Wakamura robots have wheels, which allow them to escort visitors from an office building’s reception area to their destination.
The $25,000 fee for "hiring" one of these robots for a year is comparable to what the agency charges for a human worker.
(Source: Live Science)
The World Is Shrinking… and the Opportunities to Make Money With This “Global” Economy Are Nothing Short of Staggering! If You Know How…
Imagine how well your business would be doing if you could slash your costs by more than 49% while boosting your profits by more than 57%.
You can do it… if you know how.
Today, as a matter of fact, all the Fortune 500 companies are doing just that, and they’re posting record-breaking profits by taking advantage of the “Global Economy.”
Unfortunately until now, only big companies could even think of doing this. But not anymore. Now it’s your turn.
Click here to find out how you can put the “Global Economy” to work for you.
The global borders are shrinking… The world’s becoming a smaller place… Will you just stand there watching opportunity go by or will you seize the moment and put the “Global Economy” to work for you? Click here to read more…
Word to the Wise: Frisson
"Frisson" (free-SOHN) – from the French for "a trembling" – is a moment of intense excitement; a shudder.
Example (as used in The New York Times): "When we stopped in traffic at the Plaza de la Cibeles on the Paseo del Prado, where a grandiose 18th-century statue of the goddess of fertility poised on a chariot seemed to be waiting for the light to change, a little frisson of pleasure jolted through me, because this part of Madrid reminded me of Paris."
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Michael Masterson
Copyright ETR, LLC, 2007
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