Good afternoon, Early Risers!

Here’s what you need to know

TECH

How to throw the world’s best launch party. Apple is expected to introduce upgraded iPhones, iPads, and Apple TVs at its annual fall event today (Buzzfeed). Business Insider is calling it “the biggest event Apple’s had in years.” Clearly people are excited. This got me thinking, “how does someone throw the world’s best launch party?” Answer.

“This 12 Year Old Hacked Into His Family’s Minivan With Only His Smartphone – Why You Should Buy a Passat” Two of the world’s biggest automakers are betting against self-driving cars. Why? They believe humans will always want to drive their own cars. This is exciting. Just think of the ads we’ll start to see as this unfolds. I think we’ll start seeing automakers selling more fear. Fear of safety, and fear of powerlessness.

“One of the most disturbing things about having a terminal illness, as those who unfortunately suffer from such afflictions will tell you, is the feeling of powerlessness, of being unable to do anything about it. Being unable to control the illness and knowing that others cannot help either can be even more painful than impending death” – The Need for a Sense of Control

It might sound harsh or unethical to use fear as a sales tactic, but whether we like it or not, fear sells.

What do you think? Would you buy a self-driving car? Share your thoughts in the comments.

Facebook is turning pages into an online mall. (Mashable)

Instagram: “yeah, it’s time we start making money.” (TechCrunch)

CAREER

Q. What’s your time really worth? A. “It’s partly a hypothetical question, because you don’t always get to choose how much money you’ll make or how much free time you’ll have. And it’s partly a practical question, because sometimes you do get to choose. Life is all about making choices, some of which are exclusive and limit us from other opportunities,” says Chris Guillebeau. Chris recently published this article with a link to a free tool that calculates how much your time is worth. Try it out!

+ The most important hour of your life. #YOLO

Good advice for the rich and famous. “A couple of years ago, I was getting sent this article, “Creative People Say No,” at least twice a day… A bunch of people asked me what I thought about it, and I said, ‘It’s good advice for the rich and famous. Creative people say yes until they have enough work that they can say no,’” says Austin Kleon. Kleon published this great compilation of letters from various creatives all graciously saying “no.” Check it out.

Here’s my fav…

LIFESTYLE

The real winner of the US Open. “Don’t play.” I am hours away from playing in the biggest tennis match of my life: the fourth round of the U.S. Open … on Labor Day … on my dad’s birthday … on Arthur Ashe … on CBS … against Roger Federer. I am hours away from playing the greatest player of all time, for a chance at my best-ever result, in my favorite tournament in the world. I am hours away from playing the match that you work for, that you sacrifice for, for an entire career. And I can’t do it. I literally can’t do it (The Player’s Tribune). Read this riveting article about one of America’s favorite tennis stars and his struggle with severe anxiety and panic attacks.

4 tricks to sharpen your mind for the best workday ever by Daniel Pink

#NOWYOUKNOW

School’s back which means it’s only a matter of time before freshman get lazy trying to impress, and sweatpants and Ugg boots become the daily uniform.

Roberto Ferdman of The Washington Post spoke with Deirdre Clemente, a historian of 20th century American culture at the University of Nevada, Las Vegas, about “Why Americans Dress so Casual.” Read this interesting interview here.

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Nick Papple is a regular writer for Early to Rise. He holds a Bachelor of Science degree in Human Kinetics from the University of Guelph in Canada.