What You Need to Know Today: June 9

Good evening, Early Risers!

Here’s what you need to know today


Apple pays ransom. On Monday Apple kicked off its WWDC in San Francisco. You can read the 10 most important announcements here. What didn’t make the list was Tim Cook’s announcement that he paid the Cleveland Indians bullpen a ransom for Brandon Moss’s 100th home-run-ball…The story takes a funny twist when you see what Apple photoshopped out of the Indians’ ransom note. Take home point: Apple does an excellent job of leveraging its brand whenever opportunity strikes.

Funniest guys on Instagram hook up with party app. Wigo, an app that’s gone crazy on college campuses, has landed some financial backing from the guys behind the funniest feed on Instagram: Elliot Tebele and Elie Ballas. (Business Insider). Wigo co-founder Ben Kaplan took a risk reaching out to Tebele and Ballas but it’s paying off. The funny guys’s values align well with Wigo’s vision. Here’s what Kaplan told Business Insider.


Knocking down walls, only to build them back up again. “My feeling is that as far as creativity is concerned, isolation is required. The creative person is, in any case, continually working at it…The presence of others can only inhibit this process, since creation is embarrassing.” Isaac Asimov’s advice for being creative. Fast Company published an article on a new trend, or rather the rebirth of an old one, closed door offices.

“Ocean is a fashionable, professional 32-year-old woman who’s unmarried but engaged; she makes $100,000 a year, owns her own condo, and has an hour and a half to work out every day.” Ocean has been Lululemon’s customer avatar for years now and reports say the company plans to revamp Duke (Ken to their Barbie) now there’s more “Lululemen.” Meet Duke here.

Exclusive look inside the boardroom of anti-internet website. Clickhole is the Onion’s spinoff website designed to mock the internet, but ironically, has become “the best thing on the internet.” Slate writer Dan Kois was invited to write a piece on Clickhole. If you ever wanted to know how the most clickbait driven websites write compelling headlines. Read this.

Personal Development

New rules of swimming this summer. It seems like just yesterday we all got over the hours of missed swim time during our youth, after the wait 30-minutes before swimming myth was debunked. This summer expect moms to criticize your backstroke. Here are the new rules of swimming.

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