What You Need to Know Today: July 28

Good afternoon, Early Risers!

Here’s what you need to know


Facebook rival admits defeat. You know it’s a slow news day when Google+ is a top story… If you missed the Google+ update (you probably did) – the social network is no more.  The confusing Google+ got the axe Monday, after Brad Horowitz said, “users will no longer need a Google+ account to engage with others on Google products. Instead, any Google email or account will do.”

Skynet is coming… Over 1,000 high-profile artificial intelligence experts and leading researchers have signed an open letter warning of a “military artificial intelligence arms race” and calling for a ban on “offensive autonomous weapons,” reports the Guardian. Among those 1,000 signatures are Tesla’s Elon Musk, Apple co-founder Steve Wozniak, professor Stephen Hawking, and a John and Sarah Connor… Ok, maybe not the last two but the imminent threat AI technology has on the human race is frightening. Look no further than what two of the most brilliant minds of our time have to say on the matter.

The world’s most persuasive font. You’ve probably heard the news about how your default font for e-mail (Helvetica: Apple mail; Arial: Gmail; Calibri: Outlook) are in poor taste. But let’s not forget the point of e-mail: to communicate. Often, we’re asking others to take action through e-mail. If you want to make your e-mails more persuasive, Georgia or Verdana (the most e-mail friendly fonts), won’t cut it. This is actually the most persuasive font.


Welcome to Amazon, how may I take your order? Rumors of Amazon planning drive-up grocery stores are circulating. And really, why not? Amazon’s growth seems unstoppable at this point. Just last week they surpassed Walmart in market value. Quartz explains Amazon’s plans of becoming America’s go-to fashion retailer.

+ Meet the clothing store where you can’t buy anything and people love it.

How to become an MVP writer.  In the software world, MVP is essentially the minimum number of features your product can have while still remaining attractive to potential users, says Conor O’Shea. If you apply MVP principles to your writing, you’ll be surprised how easy writing becomes.

+ Copywriters read this.


7 People Hacks. “The longer you live, the more you realize that the difference between success and magnificent failure lies in how well you understand people.” If you slept through psych 101, you need to read these 7 most useful truths about psychology you missed.

The hottest new bad idea around. “Anything that falls outside of the nebulous concept of “consent”—a gratuitous touch on the elbow, perhaps, as opposed to the formally agreed-upon nudge of the right lower kneecap—could be labeled sexual assault.” Real Clear Politics dives into the Sexual Train Wreak Behind “Yes Means Yes.”

+ The dating deal breaker we’re not supposed to talk about.

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