What You Need to Know Today: December 15

Good afternoon, Early Risers!

Here’s what you need to know


Facebook’s next hit app. Facebook is killing photo-syncing and replacing it with its private-sharing photo app Moments. On January 10th, the photo-syncing feature — the one that automatically syncs your mobile photos to a dedicated album in Facebook — will expire. One tactic Facebook is using to increase app downloads for Moments prior to the changeover is introducing urgency. Since Facebook rolled out a notification to its billion-plus users saying photo-syncing would expire on January 10th, Moments downloads have climbed from Top-100 status in the iTunes free-app store to the #3 spot, last Friday. The power of the deadline is no joke, here’s how to make it work for you.

+ Speaking of deadlines… Tim Ferriss recommends this deadline app for conquering your email.

Cinemas are taking a page out of Starbucks’ playbook. Soon you’ll be able to pre-order snacks.


One question for you. As the year comes to an end, we’re thinking of everything we learned in 2015. I’m inviting Daily Brief readers to answer this question: What do you know now that you didn’t know a year ago?

I’ll go first… A year ago I didn’t fully understand the true definition of marketing. Embarrassing as it sounds, I confused marketing with advertising and selling. That was until Dan Kennedy explained it in a stupid-simple way. He said: Marketing is in the name. Market-ing. Marketing is finding the right way to sell to a specific market.

Your turn… leave your reply in the comments or hit reply to this email. If we get enough feedback I’ll post a list like this of things our readers learned this year.

How one genius decision in 1973 made George Lucas a multi-billionaire today. I have a friend who’s an aspiring screenwriter and I know he’ll love hearing this story. In 1973, after the massive success of George Lucas’s film American Graffiti, Lucas was in the best position to negotiate a raise for directing his follow-up film, Star Wars. Surprisingly, Lucas didn’t take the 300% raise he was offered to direct Star Wars. Instead he negotiated a much better deal and it’s made him a fortune. Here’s what he did.


Moving letter from Patrick O’Sullivan on NHL abuse. “How many times have you heard someone say this? ‘My parents used to give me the belt, and I turned out OK.’ So let me be really clear about what happened to me. From the moment I got my first pair of hockey skates at five years old, I got the living s*** kicked out of me every single day. Every day after hockey, no matter how many goals I scored, he would hit me.” This is an important read for athletes and parents of athletes. Full story.

Can you justify these lies? “9. I am negotiating for a car with a salesperson. He asks me what the maximum I am prepared to pay is. I say $15,000. It is actually $20,000.” Do you approve? Here’s what 127 people say.

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How to Win White Elephant AKA Yankee Swap Using Game Theory

Let the family and office feuds begin… here’s your edge.

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