The Law of Forced Efficiency

The law of forced efficiency says: “There is never enough time to do everything, but there is always enough time to do the most important thing.”

The fact is that the average person today is working at 110-130 percent of capacity. And the jobs and responsibilities just keep piling up. One recent study concluded that the average executive has a backlog of 300-400 hours of reading and projects at home and at the office.

What this means is that you will never be caught up. Get that out of your mind. All you can hope for is to keep on top of your most important responsibilities. The others will just have to wait.

The key question you can ask is: “What is the most valuable use of my time, right now?”

Every hour of every day, there is an answer to this question. Your job is to ask yourself that question, over and over again – and to make sure you’re always spending your time working on whatever is most important at that particular moment.

The more accurate your answers to this question, the easier it will be for you to set clear priorities and overcome procrastination.

[Ed. Note: In his book, Eat That Frog!, personal effectiveness expert Brian Tracy shows you how to zero in on the critical tasks and organize each day – you’ll not only get more done faster, but you’ll also get the right things done! Get your copy and learn how to stop procrastinating right now.]

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