When I finally decided to do something about my dream of becoming a pilot several years ago, the first thing I did was look for a flight school. There are a limited number in my area. I went down to the closest one to check it out.

They seemed legitimate, and had quite a few students. They offered training airplanes. And they had an adequate staff to meet my needs. From my initial research, I determined that the price was fair. Overall, I got a good first impression.

But as I trained, I noticed some things that made me uncomfortable. They appeared to neglect airplane maintenance. Customer satisfaction was a low priority. They seemed more concerned with making money than making their students (customers) happy.

I stayed long enough to earn my license. However, since that day I have not gone back to lease their planes or take advanced lessons. My bad “second impression” kept me from turning into a lifetime customer.

I still had a lot of money to spend on flying. So I found another training school, have since purchased my own airplane, and use their flight facility for all my aviation needs.

My first flight school lost out on huge potential back-end revenues by forgetting about “second impressions.”

Are you doing the same with your business? Do you focus only on getting new customers “in the door”? Do you forget about meeting their needs once they’re in? If you do, you’re not going to be in business very long.

Bob Cox

The Billionaire In You is a system of principles developed from Bob's unique experience being involved with four Billionaires over the past 30 years. As co-founder of the world's first Home Shopping Channel to working with the largest privately owned hotel chain in the Southeast Bob has answered the question: How can it be that a group of people in the same city, with the same education, opportunity, upbringing and starting bank balance make riches beyond their dreams - and others do not? Answer: They used a system, which set them apart from the crowd! Bob is an author of Flip the Success Switch, motivational speaker and independent Business Consultant who enjoys bowling, golfing and flying. He has a private pilot's license and owns his own Diamond DA-20 airplane. Bob holds 2 world airspeed records with the National Aeronautic Assoc. (NAA) and Federation Aeronautique Internationale (FAI).