Are you trying to build a successful business by copying your main competitor? Doing what they do just “a little bit better” is no way to stand out in a crowded marketplace. To become a “Category of 1” company, you need to separate yourself from the pack. One way to do this is by becoming more entrepreneurial. A better way? Watch this video from P.J. McClure to find out.[Ed. Note: To learn more about P.J. and the methodology he teaches to his clients, click here.]
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