“Concentration is the ability to think about absolutely nothing when it is absolutely necessary.” – Ray Knight

When I finished rewriting Winning Through Intimidation, I felt pretty confident that there were no glaring errors in the new edition (re-titled To Be or Not to Be Intimidated?). After all, I had done about 25 drafts of the rewrite.

Nevertheless, I thought to myself, “Hmm … seems I’ve been here before.” Meaning, every time I’ve finished a book, I believed my editor and I had caught every mistake. Such a naive belief stems from not remembering the lessons of history.

What I’m saying is that I don’t believe there has ever been a book that didn’t have at least one typo or missing word or other obvious mistake in it. And, to my chagrin, To Be or Not to Be Intimidated? was no exception.

Of course, I don’t read my books after they’ve been printed, so these “catches” have to come from someone else. In this case, it was a good friend who called my attention to a place in the book where I stated:

“Show Victor Vermin the agreement that spelled out my commission? Are you kidding? Victor ate little kids for breakfast and didn’t bother to spit out the bones. He rooted for the Pacific Ocean in Titanic.”

Brilliant … funny … well written. I couldn’t stop mentally patting myself on the back when I came up with those dazzling words. And, as I did with the entire book, I went over them draft … after draft … after draft.

Only one problem. As my friend pointed out, the Titanic didn’t sink in the Pacific Ocean; it sank in the Atlantic! (Will Leonardo DiCaprio ever forgive me?) Getting hold of myself, I quickly checked to make sure my socks matched. (Both black. Good sign.)

It really irritates me that Homer Simpson is so much more famous than I am. After all, I say “Doh!” more often than he does. I’m telling you, it’s an unfair world.

Yes, my mistake was corrected in subsequent printings, but the question remains: How does a perfectionist like me make such a dumb blunder? The answer, I believe, is a lack of concentration. But there’s a bit more to it than that. Let me explain.

Some time ago, a wise old sage said to me, “You know what I do to cut down on mistakes? I concentrate on concentrating.”

What simplistic brilliance! It had never occurred to me that in order to concentrate, you have to concentrate on concentrating.

Thinking about this life-changing insight prompted me to hearken back to the 1972 Miami Dolphins, the only team in NFL history to go through an entire season undefeated and untied.

I vividly recall the legendary coach of the Dolphins, Don Shula, explaining why a “no name” team like his was able to go through 17 games without a loss. Shula said that though his team wasn’t that much better than most of the other teams in the league, they did excel at one thing: concentrating.

Specifically, Shula said that his players didn’t make silly mistakes at crucial moments. They concentrated on not jumping offside or getting called for unnecessary roughness. The Dolphins running backs concentrated on hanging onto the football when getting tackled, and the receivers concentrated on locking the pass into their hands before turning on the afterburners.

Concentrating on concentrating penetrates down to the simplest aspects of our lives.

Have you ever bumped your hip on the corner of a table and ended up with a three-month bruise?

Or accidentally sent an e-mail to the wrong person?

Or not heard a word of something your spouse just told you?

Or checked two or three times to see if a door was locked?

Or reread a paragraph more than once because you had no idea what you just read?

I’m sure you know what I’m getting at. In each example, the problem was that you weren’t concentrating. I don’t know any other way to reduce the number of such mental lapses but to make a conscious effort to concentrate.

Through the years, I’ve repeatedly stated that the difference between success and failure is much smaller than most people might suspect. As with any other aspect of success, concentrating on concentrating, of and by itself, doesn’t guarantee positive results. But I find it amazing how much of an edge it gives me when I consciously focus on this fascinating mental skill.

Make a commitment in 2007 to concentrate on concentrating, and I think you’ll quickly see what I’m talking about. At the very least, you’re sure to notice a significant decrease in Titanic-type mistakes in your life.

Gotta cut it short here, because I have to check the front door again. I think I locked it, but …

Robert Ringer

Robert Ringer is a New York Times #1 bestselling author and host of the highly acclaimed Liberty Education Interview Series, which features interviews with top political, economic, and social leaders. He has appeared on Fox News, Fox Business, The Tonight Show, Today, The Dennis Miller Show, Good Morning America, The Lars Larson Show, ABC Nightline, and The Charlie Rose Show, and has been the subject of feature articles in such major publications as Time, People, The Wall Street Journal, Fortune, Barron's, and The New York Times.

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