Reason or Gut Instinct

“Well-bred instinct meets reason halfway.” – George Santayana Nobel laureate Herbert A. Simon, a professor of psychology and computer science at Carnegie Mellon University who has studied human decision making for decades, thinks that we are able to...

When to Kill Off a Business Idea

“What man knows is everywhere at war with what he wants.”  – Joseph Wood Krutch Most people will spend hundreds of hours and thousands of dollars trying to keep a favorite business baby breathing. Yet studies say (and my experience confirms) that...