When it comes to running an online business, most entrepreneurs do it with a website full of text — interesting/useful information combined with ad copy.
But as we’ve seen recently, video is coming of age online. And it can be a great way to:
- Provide your customers with great content (in a way most of your competitors do not)
- Speed up the process of getting prospects to know, like, and trust you (which is an essential part of marketing online)
- Generate leads
- And, of course, sell your products
Check out Gary Vaynerchuk’s tv.winelibrary.com to see an extremely successful example of how it’s done. Gary used video (showing him tasting wine and commenting on it in his idiosyncratic style) to turn his bricks and mortar liquor store into a $45 million a year online powerhouse.
At our Info-Marketing Bootcamp last November, one of our expert presenters was Andrew Lock, a master of this new marketing technique. You may have seen his online TV show, Help My Business Sucks!, aimed at entrepreneurs of all stripes. (And if you haven’t seen it, you can watch it here: www.helpmybusiness.com. He explained to our attendees exactly why online video can be so profitable.
One big reason: People love video. YouTube, video podcasts, and streaming movies on services like Netflix are watched by millions daily. And more and more people are seeking out information provided in a video format.
Another reason: Search engines like Google love video. So when you include video on your website, it will appear higher in the search results when people do an online search for information in your niche. And that drives more free traffic to your website.
So now you know why you should be adding video to your website. But how are you going to do it? Isn’t it a complicated process?
Tomorrow, I’ll show you how to start creating your own online videos for just a few bucks… even if you have absolutely no experience behind — or in front of — a camera.