What You Need to Know Today: September 11

Good afternoon, Early Risers!

Here’s what you need to know

TECH

Uber wants to get into the print journalism market. Starting this week in NYC, you can grab a copy of Uber’s new in-car magazine, called “Arriving Now,” from the seat-back pockets… Uber detailed what the magazine would look like in a blog post: In celebration of Fashion Week (which kicks off today in NYC), Arriving Now’s first edition is packed with pro tips, hotspots, and exclusive details about upcoming promotions… (TechCrunch). WHY NOT AN ARRIVING NOW APP? After all, most people are on their phones anyway in the back of an Uber, right? The reason why is simple: in-car magazines make for a better story. Uber’s not stupid. We’re the ones who are stupid for wanting to rush the process. Uber is slowly dripping out this idea, anticipating reactions, like “why not an app?” The end goal is probably an app, but not until the idea gets people excited and engaged. Find out how Uber’s in-car magazine will be the perfect match for Uber Eats.

+ I hope Uber features some of the top Confessions of an Uber Driver.

What Abercrombie, “fat chicks,” and Facebook live broadcasts have in common. Facebook announced that verified journalists can now broadcast live using its Mentions app. Previously, only verified celebrity Pages had these privileges. What makes Mentions better than other live broadcasting apps (see: Periscope and Meerkat) is it’s polarizing. Not everyone can use it, so we perceive it as having higher value. Lisa Barone wrote an excellent article, called “Abercrombie, Fat Chicks & Polarization in Marketing” that explains the powers of polarization. In the article she quotes former Abercrombie CEO, Mike Jeffries, who once said, “Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.” That last part is the best, “…you don’t excite anybody, either.” Keep that in mind as you build your business.

CAREER

14 tips for maximizing ROI at conferences and seminars. Seminar season is here and whether you’re attending a business, tech, fitness, or underwater basket weaving workshop, The Personal Trainer Development Center (PTDC) has 14 tips to help you get the most out of your experience (tip numbers 4 and 5 are a must).

What converts better: $100, $99, or $97? I’ll warn you now, the answer is going to upset you. To save you some time, I’ll just tell you what the answer is. But you’ll still need to watch the second half of the video to find out what metric you really need to be testing. Alright, out of the 3 price points which one converts best? The answer: it doesn’t matter. You’re wasting your time and money if you’re trying to test this, and blogs telling you prices with “7” at the end convert best are wrong.

How to answer the question: What do you do? You lie. Here’s why.

8 steps to getting what you want without going to college. “The purpose of this article is to even the playing field for you, without the BA, MA, or MBA, and without the student debt. You can get those degrees for other reasons (if you feel they will enrich your life, for instance). But never again should you feel that they’ll give you a massive advantage in job searches or economic opportunity. For your typical job search, those advantages are massively overhyped. They can be sidestepped, outsmarted, and overcome,” says Michael Ellsberg. [#longread]

LIFESTYLE

How 9/11 accidentally helped shaped this generation. “Many Millennials were in middle school in 2001. We [were] concerned with little more than what our next AIM away message should be, or if our fourth period teacher was going to call on us about last night’s reading. These unprecedented terrorist attacks dismantled an entire country that day, and with them, for better or worse, they helped configure an entire demographic.” Our thoughts are with the families who were affected by the tragic events of September 11th. Ana-Sophia Guerreiro wrote a must-read article for every American millennial today.

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#NOWYOUKNOW

Suave, funny, good-looking and cheap, cheap, cheap, Cary Grant (born Archibald Leach) grew up in modest circumstances in England before coming to the U.S. in his teens. By the 1930s he was not only one of the highest paid actors in Hollywood but married to one of the richest women in the world, Woolworth dime store heiress Barbara Hutton. (Inevitably, the press dubbed them Cash & Cary. The marriage lasted three years.) Frugal habits can die hard, though, and in Grant’s case they seem to have been immortal. Here’s a list of 10 of the richest cheapskates in history. (Surprisingly, Craig Ballantyne didn’t make the list 😉

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