What You Need to Know Today: December 15

Good afternoon, Early Risers!

Here’s what you need to know

TECH

Facebook’s next hit app. Facebook is killing photo-syncing and replacing it with its private-sharing photo app Moments. On January 10th, the photo-syncing feature — the one that automatically syncs your mobile photos to a dedicated album in Facebook — will expire. One tactic Facebook is using to increase app downloads for Moments prior to the changeover is introducing urgency. Since Facebook rolled out a notification to its billion-plus users saying photo-syncing would expire on January 10th, Moments downloads have climbed from Top-100 status in the iTunes free-app store to the #3 spot, last Friday. The power of the deadline is no joke, here’s how to make it work for you.

+ Speaking of deadlines… Tim Ferriss recommends this deadline app for conquering your email.

Cinemas are taking a page out of Starbucks’ playbook. Soon you’ll be able to pre-order snacks.

CAREER

One question for you. As the year comes to an end, we’re thinking of everything we learned in 2015. I’m inviting Daily Brief readers to answer this question: What do you know now that you didn’t know a year ago?

I’ll go first… A year ago I didn’t fully understand the true definition of marketing. Embarrassing as it sounds, I confused marketing with advertising and selling. That was until Dan Kennedy explained it in a stupid-simple way. He said: Marketing is in the name. Market-ing. Marketing is finding the right way to sell to a specific market.

Your turn… leave your reply in the comments or hit reply to this email. If we get enough feedback I’ll post a list like this of things our readers learned this year.

How one genius decision in 1973 made George Lucas a multi-billionaire today. I have a friend who’s an aspiring screenwriter and I know he’ll love hearing this story. In 1973, after the massive success of George Lucas’s film American Graffiti, Lucas was in the best position to negotiate a raise for directing his follow-up film, Star Wars. Surprisingly, Lucas didn’t take the 300% raise he was offered to direct Star Wars. Instead he negotiated a much better deal and it’s made him a fortune. Here’s what he did.

LIFESTYLE

Moving letter from Patrick O’Sullivan on NHL abuse. “How many times have you heard someone say this? ‘My parents used to give me the belt, and I turned out OK.’ So let me be really clear about what happened to me. From the moment I got my first pair of hockey skates at five years old, I got the living s*** kicked out of me every single day. Every day after hockey, no matter how many goals I scored, he would hit me.” This is an important read for athletes and parents of athletes. Full story.

Can you justify these lies? “9. I am negotiating for a car with a salesperson. He asks me what the maximum I am prepared to pay is. I say $15,000. It is actually $20,000.” Do you approve? Here’s what 127 people say.

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#NOWYOUKNOW

How to Win White Elephant AKA Yankee Swap Using Game Theory

Let the family and office feuds begin… here’s your edge.

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