Never expected this day to arrive…but here it is.
I’m down in Jersey (not at the shore, mind you) about to go workout with Jay Ferruggia before his wedding tonight. Yep, the Renegade Strength Coach is getting married to an amazing girl.
Jay and I became buddies back in 2004 or 2005, and we’ve gone on a few interesting adventures…
…but more importantly he’s been one of my best friends over the last seven years. Definitely a guy you want on your side in any situation. It’s going to be a legendary night when him and Jen get married later today.
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Jay has also been one of my most interesting info product students, too.
He started out as a guy who hated computers and the thought of sitting in front of one for hours made him cringe…
…but since 2006 he’s become a true online renegade who makes money HIS way…one of the few lone wolves on the Net.
In this month’s issue of Financial Independence, I even name a business model after him – The Renegade Model. That’s you get to choose the one that is right for you).
The Renegade system is tough to replicate, but it is possible if you have what I call an “outsized” personality.
Aside from Jay, another good example is Zappos because they are doing things so outside of the box that they’ve attracted a lot of media attention and word of mouth.
Earlier this week on my new Early to Rise Facebook QnA sessions, someone asked me how to ‘go viral’ and become popular, as if you just push the ‘viral button’ on your iPhone and all of the sudden you’re in more laps than herpes.
Doesn’t work that way.
The short answer to going viral is to be awesome.
That’s what Jay is, and that’s how Zappos works too.
As such, the Renegade approach could also be named the “Word of Mouth” Model.
This model requires you to have a BIG idea and such a different way of doing things that you’ll attract free publicity and people who will want to help promote your products without getting anything in return. When you do great things, people want to support you.
Let me say that again.
Do great things = Support from people.
Great does not mean average. It means something so awesome that it is worth people risking their personal reputations to tell others about it.
You don’t get this by being just like everyone else.
I often use Jay as an example in the fitness industry because he’s an outsized personality with a unique message and a big idea.
There are very few people who are as talked about as him. It’s hard to copy it, but there is a big lesson for you.
I really believe you should ‘turn up your personality’.
When you’re running a personality-based business, whether you’re selling hard-good products (DVDs, figurines, shoes, etc.) or whether you’re selling information (e-books, manuals, videos, etc.), I believe that whatever personality you have, you should turn it up.
Turn it up to an 11.
Decide on the persona you want the world to see and then give it to them. Don’t hold back.
Accentuate the bestAccentuate the best part of your personality.
For example, when I go on stage I accentuate the preacher part of my personality. My mom’s side of the family has a long line of preachers in her family. So when I’m up on stage, I speak very openly and passionately about my miscues and failures, as well as my vision and what I believe people can do and accomplish.
I know the audience is more inspired by this form of speaking than my natural, laid back method. So I really turn up the preacher part of my personality on stage to deliver the message with emotion.
Remember: People want to follow passionate people. Passion requires personality.
(Grab a sticky-note and write that down and post it on your computer screen. Never forget that advice – big thanks to Perry Belcher for sharing it with me two years ago.)
When you’re writing or doing your videos, find that best attribute that you have and turn it up a little bit more – accentuate your positive passion.
It will help more people connect with you. It will help them know, like, and trust you.
But it’s got to be an honest part of your personality. You can’t fake anything. Be good and be real. Be a renegade who delivers value and truth in a way that can’t be ignored.
share your message. Of course, the Renegade Model goes perfectly with the Content and Affinity Models that I describe in FIM as well.
In fact, the content model needs to be part of everyone’s online business, no matter which of the other models they choose to focus on.
You can read all about the 7 models in the May issue of Financial Independence Monthly. And make sure to listen to Mike Ross’ Success Story interview as well.
Probably wouldn’t hurt for you to read my Product Launch Autopsy report either. I’m particularly proud of that.
If you aren’t a member of FIM, quit being ‘that’ type of renegade and get with the program on your own terms here.
Next month’s issue features a section on:
“What I Would Do If I Had to Start Over Again From Scratch”.
Alright, off to the gym.
The big day for Jay has arrived.
He is becoming a better Renegade today,
“Success comes in a lot of ways, but it doesn’t come with money and it doesn’t come with fame. It comes from having a meaning in your life, doing what you love and being passionate about what you do. That’s having a life of success. When you have the ability to do what you love, love what you do and have the ability to impact people. … That’s having a life of success. That’s what having a life of meaning is.” – Tim Tebow