With Google AdSense, you can run Google advertising on your website or blog – and get paid every time your visitors click on those ads.

There are hundreds of ways to drive traffic to your website. Some of them are free, and others cost money. The trick is to get “targeted” traffic. By that, I mean visitors who are likely to be interested in the content on your website and in the Google AdSense ads you’re running.

My favorite ways to do this are as follows:

1. Targeted e-mail newsletter advertising. Preferably using deep discount or remnant ad campaigns.

2. Keyword advertising on discount ad networks like Advertising.com, 7Search.com, ExactSeek.com, Kanoodle.com, and AdBrite. You can purchase keyword advertising “clicks” on these networks for as little as 5 cents.

3. Building your own search engine or directory, and redirecting traffic to your website that’s running Google AdSense. A search engine or directory is simply a website with a database and a searching mechanism. Most programmers can easily build one for you.

The best part of Google AdSense is its “auto pilot” feature. If you have a website running Google AdSense ads, and you have targeted traffic coming to the site, the ads run 24 hours a day, 7 days a week – without requiring any maintenance or babysitting on your part.