Get Rich With Rights
Archives: Daily Issues
Issue #2424
- WEALTHY: Is that stock going to recover? (Christian Hill)
- HEALTHY: Why you should toss your flip-flops (Craig Ballantyne)
- WISE: Richard Branson on business opportunities
ALSO IN THIS ISSUE:
- When six figures is “small money” (Paul Lawrence)
- 4 linguistic errors to avoid (Don Hauptman)
- It’s Fun to Know… about the origin of ketchup
- Add “germane” to your vocabulary
The Easy Way to Internet Profits for Lazy Entrepreneurs
If you can push a button, you can make money online. Yes, there’s more to it than that, but not too much. Just 3 simple steps. This new online business opportunity is for truly lazy entrepreneurs who still want to make a very nice online income.
I’m still shaking my head at how shockingly simple and easy this is. And this business has been purposely kept “low-key” to keep others from discovering and using it. Not anymore, because one of the Internet’s elite has just spilled the beans…
Click here to get all the inside details…
Know When to Say When
We have all been there…
Sitting at a bar, head in your hands, you’re wondering how it happened. How could your favorite stock have fallen so far, so fast? It looked so promising months ago. But here you are, sick to your stomach over it.
You’re tempted to hang on to the stock and wait for it to rebound. You bought it at $30/share, and it is now $20/share. You want your money back. And it shouldn’t take too long to make back that $10/share, right? A few good days in the market, and you’ll be back to even…
Not so fast. When it comes to “recouping” losses, you have to look at the equation in a different way.
It’s human nature to look at the percentage of the loss and figure that is what the stock needs to increase by in order for you to break even. In this example, if you’d bought the stock at $30/share and it is now worth $20/share, you are sitting on a 30 percent loss. But in order to break even, and see your $20/share stock go back up to your purchase price of $30/share, it would have to appreciate by 50 percent.
Ask yourself if that kind of climb is possible. If you don’t think it is, it might be best to minimize your loss at 30 percent. There is nothing worse than watching a loss keep on growing while you hope and pray for a recovery.
It is critical in any trading situation to remove emotion from the decision. So set a stop-loss point on all trades to manage your downside.
[Ed. Note: Yes, it's hard to keep your emotions under control when you're dealing with money. So one of the best things you can do for your bank account is to follow a proven system for investing. ETR's experts can easily teach you the secrets behind their top trades. Learn more here.]
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“Business opportunities are like buses, there’s always another one coming.”
Richard Branson
Get Rich With Rights
“If the TV ads do as well as we hope, you’ll get a big payoff,” said the company’s president as she handed me a check.
I didn’t even bother to ask how much the “big payoff” might be. That’s because the “small money” she’d just handed me was a six-figure amount.
Why was her company paying me so much? And why was she willing to pay me even more in the future?
You see, I’d made a deal with her company to market a product I had the rights to. This – obtaining the rights to a product and then selling those rights to someone else – is a cash-cow of an opportunity that many entrepreneurs ignore.
It’s a great business for two reasons:
1. You can earn unlimited income.
2. It’s possible to start with little to no capital.
For the purposes of this article, let’s define “product” as anything that can be assigned the right to market it. That can include physical products, information products (like instructional courses), or even ideas.
In the deal I described above, I had acquired the rights to a line of natural health supplements. I had crunched the numbers, and they looked very promising. Plus, the supplements had a very marketable USP (unique selling proposition), so I thought there was a good chance they would be a hit with consumers.
Why didn’t I just market the supplements myself?
For one thing, in order for me to fully implement the marketing plan I had in mind, it was going to take a few hundred thousand dollars. Although I had confidence in the product line, it wasn’t a sure thing. And though I could have come up with the money on my own, I didn’t feel comfortable risking that much on a relatively speculative investment.
Besides, my business philosophy is to pursue opportunities that require little to nothing in the way of capital. In this case, some money changed hands when I obtained the rights to market the supplements. But my out-of-pocket expenses were still under $500.
So I felt it made sense for me to sell my rights instead of the supplements themselves.
You may be wondering why a person or a company would be willing to part with their rights to a product. There are several reasons:
- They may do it because you’ll have to buy the product from them – which means they can make a profit with it without having to do any of the marketing.
- They may think the product is a dud, and anything they can get by selling the rights is better than nothing. (That was the case with the supplements.)
- They may grant you the rights on a revenue-sharing basis, where you’ll split any profits you earn.
- They may simply have no idea how to monetize the product.
All of these reasons give you the opportunity to acquire the rights to a highly marketable product – and then turn around and make big money with it. Here are the basic steps:
1. Find an interesting product with rights that you can control.
You can create the product yourself (a book, video, song, formula, etc.). But it will probably be easier to find an existing product and acquire the rights.
Search the Internet for websites that are old and haven’t been updated recently. What you’re looking for is a great information product that hasn’t been promoted for a while. You can also search manufacturer listings for physical products. Another way to find good physical products is to check inventor chat rooms and sites.
2. Make the deal for the rights.
When you find an interesting product that has potential, approach the owner of the product with a proposal to acquire his rights.
There are essentially two ways to obtain the rights to a product. The simplest is to offer to purchase the rights outright. Once you’ve paid for them, you own them, free and clear.
If you don’t want to shell out the money up front, you can option the rights. In other words, you can agree to buy the rights at a later time for an agreed-upon price. What this means is that if, for example, you option the distribution rights for a patented invention for $5,000 and then sell those same rights to a manufacturer for $100,000… you’ve just made a killing!
3. Monetize the rights.
Once you’ve got the rights to a great product, decide how you want to make money with it. You could sell the product directly to the public. Or you could sell your rights to another company that would then market it. (That’s what I did with the supplement deal I told you about.)
To find a company that you might be able to interest in your product, you’ve got to do some research. Create a list of a dozen prospects, and contact them. If you’re not afraid of personal selling, simply pick up a phone and make some calls. But if you prefer, you can create a sales letter and send it out. Either way, it’s helpful to do a little investigating first to get the names of the people in those companies who are in charge of considering new products. (Those are the people you address your sales letters to or ask for when you call.)
How you structure your deals with those folks depends on the way you negotiate them. You might want to sell your rights outright – or you may prefer to go for profit-sharing.
Either way… you can’t lose.
[Ed. Note: Acquiring and then marketing the rights to products is an amazing way to make a lot of money without much capital. Paul Lawrence reveals his detailed strategies for making money with this business opportunity in his "Getting Rich With Rights" program. Get the details here.
And for a crash course in selling practically anything, check out this book from a man who was directly responsible for over $2 BILLION in sales. Get your "PhD" in persuasion right here.]
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Do You Need to Start Out Small ?
If you don’t have an Internet business yet, or if your company is smaller than $1 million, then you need something different… something that lets you start off small.
One man I know turned $10 into over $500,000. How’s that for starting small!
Let me show you how you could get a similar Internet income stream running for almost nothing.
- Charlie Byrne
ETR Associate Publisher
A Surprise Danger to Your Knees and Back
Last spring, I made the mistake of wearing flip-flops on a couple of long walks with my dog. “What does it matter?” I thought. “It’s just an hour walk.” But after doing this a couple of times, I noticed that my knees were sore and my ankles were stiff.
Fortunately, I was bright enough to make the connection between the flip-flops and my discomfort, so I tossed the flip-flops. After switching to a good pair of walking shoes, my joints were no longer sore.
Every summer, thousands of folks slip out of their regular walking shoes and start piling on the miles in flip-flops. As a result, many end up having to visit a doctor.
I asked Dr. Michael Sommers, a chiropractor in Roncasvilles, Toronto, to explain why this innocent-looking footwear can lead to such a dramatic onset of pain.
According to Dr. Sommers, “There is nothing remotely healthy about wearing flip-flops, especially during long walks. They provide little or no support to the ankle and only minimal shock absorption during weight-bearing activity – leading to wear and tear in the joint surfaces of the ankle, knee, and spine. Flip-flops were designed for the beach. That’s really only where they should be worn.”
A study presented at the American College of Sports Medicine found: “When people walk in flip-flops, they alter their gait, which can result in problems and pain from the foot up into the hips and lower back. When subjects wore flip-flops, they took shorter steps and their heels hit the ground with less vertical force than when they wore athletic shoes.”
The researchers concluded that you should wear flip-flops only for a short period of time. So chuck your thong sandals and replace them with walking shoes. Your feet will thank you.
[Ed. Note: Sometimes, super-simple lifestyle changes can have a major effect on your health. Learn how to start feeling better and getting healthier right here.
If you're looking to lose weight and get fit, try fitness expert Craig Ballantyne's Turbulence Training Program.]
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The Language Perfectionist: A Potpourri of Problematic Words
By Don Hauptman
Here’s a roundup of common misuses that have been accumulating in my files:
- “I am saddened by the news of Tim Russert’s untimely death.” Aside from the fact that this is a cliche, death is almost always untimely.
- “Coin-op laundry is for the hoi polloi at Super 8.” The expression hoi polloi, Greek for “the masses” or “the common people,” includes hoi, meaning the. Thus, the hoi polloi is technically redundant. Also remember that the phrase doesn’t mean its opposite, “the elite,” as some assume.
- “We know that trouble is brewing when an aging doctor tells his dinner companions that his nubile wife…” The word nubile is often used as a synonym for attractive or desirable. Strictly speaking, however, it means “ready for marriage.” Thus, nubile wife is a contradiction in terms.
- “When you prevent the people [from owning] arms to defend themselves… this essentially is giving criminals free reign.” This is a homonym error. The writer means free rein, a metaphor drawn from horsemanship
- Beware of the ambiguity of last. Does “I was at the last performance” refer to the final performance or the most recent one? To preclude confusion, avoid last in such contexts and substitute a word or expression that makes your meaning clear. Examples: “The final session was yesterday.” “Make this change in the previous paragraph.”
The above recommendations may strike some people as inconsequential. But it’s worth the extra time and effort to achieve clarity and precision in your written communications.
[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book forthcoming from AWAI, that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]
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It’s Fun to Know: The Origin of Ketchup
The ketchup on American tables today has come a long way. It originated in China more than 500 years ago, and was called “ke-tsiap.” That version, which also migrated to Malaysia and Indonesia over the years, was more like soy sauce, and contained no tomatoes. European traders brought the recipe back home sometime in the 17th century, and created variations using anchovies, shallots, mushrooms, and other ingredients. Eventually, somebody added tomatoes – and the popular condiment we know today was born.
(Source: Mental Floss)
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How to Make Fast Profits From Your Own Internet Import Company for Just 48 Cents a Day – Starting in Less Than 24 Hours
Right now, corporate America is getting filthy rich off of you. And they do it every time you shell out money for almost any item – large or small. These profits come from the massive mark-ups on imports from places like China, where a widget may cost a buck or two, but sells for $19.95.
But now the tables have turned on the corporations – thanks to the Internet and our global economy. And you can be the one reaping windfall profits from the import business. Best part: You can easily run the entire business online, with no employees, no previous experience or knowledge, and with as little as $50 in start-up costs.
All you need to do is simply follow a proven, step-by-step plan that is handed to you with this turnkey system. Just a few hours of “work” (if you want to call it that) is all it takes to set your business up. Then, the whole thing runs on autopilot, freeing you to live life however you wish.
OK, so let’s get going – learn how you can get started right now!
Word to the Wise: Germane
Something that’s “germane” (jur-MANE) – from the Middle English for “having the same parents” – is appropriate or relevant.
Example (as used by David Gewirtz in PalmPower Magazine): “I have many secrets, most of which are not at all germane to the topic… and would probably be completely inappropriate to tell.”
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Copyright ETR, LLC, 2008
Are you sure it’s the flip-flops causing your trouble, and not the years of wearing sometimes supportive, sometimes poorly designed shoes that restrict your normal motions and weaken your feet and leg muscles?
For sure, we need to wear something to protect ourselves from the concrete jungle mess we’ve created, but the human foot is a well designed piece of machinery and doesn’t really need a supportive shoe *if* it is in good shape.
I have four kids who barefoot or flip-flop everywhere and have no issues. I’m sure once they grow up and start wearing “fashionable” shoes, they will start to have foot problems.
I think what you experienced was what anyone who starts wearing more natural footwear experiences. Much like you’d experience if you took up weightlifting. You just did too much at first.
I started wearing footwear that approaches “near-barefoot” feel a couple of years ago, and my feet & legs are much stronger now. An added bonus is that my posture improved.
Whenever I buy footwear now, I look for something with the thinnest sole possible, no heel and no cushioning if at all possible. My foot does it all for me.
Don’t believe me?
I run in these, on pavement:
http://vibramfivefingers.com/
No pain. It’s all in the stride.
On the other hand, some folks have foot problems and do require special shoes. So your mileage may vary (pun intended).
-Brett
The way to make profit in a stock is to buy in small quantities and average if the stock goes down and selling if it goes up. One need not have to lose unless there is a market crash and then one has just to average at the bottom levels and wait for the price to go up. Meanwhile the money value of the shares can be used as margin for buying or selling in the futures or option market. One needs a strategy to play in the stock market making room for both upsides and downsides. There can be several strategies that can be applied. For example buying into gold shares or the commodity market when the equities are falling and vise versa. Another option could be to call sell in the options market against a buy in the equities market or the other way round. Every situation can be dealth with by a strategy.
Regarding the article on flip flops:
Man was born without shoes of any kind. Surely we must have the leg structure to deal with walking barefoot. So I don’t buy the idea that flip-flops cause leg and back pain simply because they lack heel support and shock absorbency (because bare feet lacks those things as well). Surely there must be other factors at work here.
Ketchup has been a hit in this house…We couldn’t live without it! If we are out of it, we resort to the samall packages from resturants!
I agree with the other Jack about flip flops. I usually wear cowboy hoots but I walk almost as often in sandals that are very close to being flip flops. You use different muscles with the radically different footware but I think that this is a good point.
On the word “last” I think you could also remove the confusion by changing “the” to “their” last performance.