Yanik Silver is an established internet marketing expert, having been in business online since 1998. He has numerous internet products to his name, including Instant Internet Profits, Internet Marketing Lab, 21 Mind Motivators, Instant Sales Letters, Million Dollar Emails, Autoresponder Magic, and Instant Marketing Toolbox. Yanik has a Bachelor's Degree in Marketing from the University of Maryland. He is also a frequent guest speaker at internet marketing seminars.
Read Yanik Silver's previous newsletter articles below:
Many buying decisions are made in response to an emotional trigger. So whenever you buy something, it’s always a good idea to step back and see if you can figure out what the emotional trigger was that motivated you to do it. Because if something works on you, there’s a good chance it will work on your customers, too.
By Yanik Silver | Wed, Nov 12, 2008
The first part of any sales process is typically grabbing the attention of the prospective customer - and my attention was caught by a piece in one of the windows. It was cartoonish yet sophisticated. So I popped into the gallery. The piece was by an artist named Todd White, and it was called “My Heaven and Hell.”
By Yanik Silver | Wed, Nov 5, 2008
Dinner at New York’s Modern (a restaurant inside the Museum of Modern Art) is typically a tasting menu or a three-course prixe fixe menu. On a recent visit there with my friend Dan, I went for the tasting menu, with an accompanying glass of wine for each course. The service was spot on and the food was excellent. But what I really want to tell you about came about three-quarters of the way through our meal.
By Yanik Silver | Tue, Sep 30, 2008
The subject of persuasion is endlessly fascinating. It never ceases to amaze me that I can write words on paper (or the computer) and convince people to send me money...
By Yanik Silver | Wed, Sep 3, 2008
Yesterday, my wife Missy woke up with her stomach in knots. Clara, the woman who’d been cleaning our house for the past two years, was becoming more and more unreliable. Sometimes she called to say she’d be late - but sometimes she just didn’t show up at all. Not only that, but she was doing a terrible job.
By Yanik Silver | Tue, Jun 10, 2008
Here’s a profitable idea that you should immediately put into action. If you don’t, hold a mirror up to your face to see if you fog it. The technique? After every single transaction on your website (i.e., opt-in, registration, or purchase), you should be controlling where your customer goes next. The concept is extremely simple. Yet, [...]
By Yanik Silver | Fri, Mar 21, 2008
On my own sites and in my communications with customers/subscribers, I try hard to keep my personality at the forefront.
By Yanik Silver | Wed, Feb 20, 2008
Saying "Thank You" to your customers is one of the easiest things you can do to make more money.
By Yanik Silver | Wed, Jan 23, 2008
Since January marks the start of a profitable new year for your business, let’s work on your marketing calendar for the next 12 months.
By Yanik Silver | Sat, Nov 29, 2008
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