I’ve been working with our copywriters on a daily basis for about six months now. I have noticed that many of them make a lot of the same mistakes.
Today, I will focus on one of them. I call it “Stealing the Thunder.”
Here’s an example. The following is a lift note that was meant to lead into a successful promotion we are running. (By “lift note,” I mean a note that sits on top of or is linked to a full-sized promotion. It is sometimes called a “lead letter.”)
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