Michael Masterson

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Michael Masterson has developed a loyal following through his writings in Early to Rise , an e-newsletter published by Agora, Inc. that mentors more than 450,000 success-oriented individuals to help them achieve their financial goals.

Masterson has been making money for himself and others for almost four decades. At one time or another,Michael Masterson (a pen name used by this ultra-successful businessman)has consulted for and advised multi-million dollar companies that wereboth public/private, onshore/overseas, local/international, service-/product-oriented, retail/wholesale/direct mail, and even profit/not-for-profit.

Masterson is the author of several Wall Street Journal, New York Times and Amazon.com best sellers, including Ready, Fire, Aim: Zero to $100 Million in No Time Flat, Seven Years to Seven Figures: The Fast Track Plan to Becoming a Millionaire; Automatic Wealth: The Six Steps to Financial Independence; Automatic Wealth for Grads… and Anyone Else Just Starting Out; Power and Persuasion: How to Command Success in Business and Your Personal Life (all published by John Wiley & Sons); and Confessions of a Self-Made Millionaire and Changing the Channel: 12 Easy Ways to Make Millions for Your Business (with MaryEllen Tribby).

Read Michael Masterson's previous newsletter articles below:

Motivation

By Michael Masterson | Sat, Jul 31, 2010

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I was once characterized by a book reviewer as a "motivational writer." Apparently he felt that this moniker debased me. It didn't.

The Most Important Thing I Ever Learned About Health

By Michael Masterson | Sat, Jul 24, 2010

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The most important thing I ever learned about staying healthy came to me late in life. It wasn't a formula or a therapy. It wasn't even advice in the formal sense of the word. The most profound lesson I ever learned came to me after years and years of reading about the human body and how it works. It came to me after consulting with some of the best doctors in the business, including Dr. Robert Atkins and, more recently, Dr. Al Sears.

The Empty Restaurant

By Michael Masterson | Sat, Jul 17, 2010

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Entering the piazza, we saw that we had the choice of four restaurants: one that was very busy, two that were moderately busy, and one that had just one couple sitting at a table in the back. Which do you think we picked?

The Ninja Turtle Marketing Strategy

By Michael Masterson | Sat, Jul 10, 2010

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About 15 years ago, traveling to California with K and Number Three Son, I met one of the originators of the Teenage Mutant Ninja Turtles. He was sitting next to my son. We got to talking. My son was a big fan of the turtles back then. This guy, I forget his name, drew a turtle for him. I asked him how he came up with such a creative idea. "It wasn't creative at all," he said. "It was a calculated marketing strategy."

The Only Business Start-Up Strategy I Recommend

By Michael Masterson | Tue, Jun 29, 2010

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When Mary Kay Ash retired from her job in 1963, she took her life savings, $5,000, and opened her own business. Boy, did it pay off! Mary Kay Cosmetics is now a billion-dollar company.

Getting Wealthy From Inflation: Part II: Gold

By Michael Masterson | Sat, Jun 19, 2010

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The most convenient way to own physical gold is in the form of bullion coins. Be sure to buy top quality -- coins that aren't damaged in any way. Nicked or scratched coins won't get you full value when you go to sell them. And make sure that you are not paying a big premium for them. Five or six percent is the absolute limit, in my opinion.

Get Rich Starting With Just $50!

By Michael Masterson | Sat, Jun 12, 2010

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The World’s Least-Expensive Way to Play the Biggest Potential Investments of Our Time What is more fun than making an investment that doubles or triples or does what stocks sometimes do — makes you rich in a matter of months or even days? What is more gratifying than investing in an inside tip on a stock “set [...]

Match the Business to the Market

By Michael Masterson | Tue, Jun 8, 2010

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"Desperate to escape her hand-to-mouth existence in one of the poorest regions of Brazil, Maria Benedita Sousa used a small loan five years ago to buy two sewing machines and start her own business making women's underwear," The New York Times reported.

The Myth of Branding: Why Entrepreneurs Should Focus on the USP

By Michael Masterson | Sat, Jun 5, 2010

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I recently got an interesting e-mail from Brian Ochsner, an ETR reader in Denver. He said, "As a direct-response copywriter, I'm skeptical about the number of marketing people who are enamored with the need for 'branding' or to 'build their brand' to effectively market their business. "I know that brands such as Kraft and Coca-Cola have power and influence with Americans, but I'm not sure 'branding' has much of a place with most small- to medium-sized business marketing."

Living a Full-Capacity Life

By Michael Masterson | Sat, May 29, 2010

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Today, I'd like to talk about health. My health. Your health. The prospect of having a richer life by enjoying better health. I've been told that I shouldn't write about health. I'm not a doctor. I'm not a nutritionist. I can't claim to be an expert on health in any way. But I do know something about accumulating wealth and living well -- and what I know is directly related to health. Because without my good health, I couldn't have accomplished nearly as much as I have in my career. That includes the bestselling books I've written, the multimillion-dollar businesses I've developed, and all the money I've made.

Early To Rise