I’ve been working with our copywriters on a daily basis for about six months now. I have noticed that many of them make a lot of the same mistakes.
Today, I will focus on one of them. I call it “Stealing the Thunder.”
Here’s an example. The following is a lift note that was meant to lead into a successful promotion we are running. (By “lift note,” I mean a note that sits on top of or is linked to a full-sized promotion. It is sometimes called a “lead letter.”)
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“We sell fresh seafood to 4- and 5-star chefs, primarily in central North America. We have seen a reduction of 20 to 30 percent in our sales over the past 16 months. Can you recommend anything to help us ‘ramp up’ sales without necessarily ramping up marketing expenses?”
T.L.
Apple Valley MN
In the Jan. 16 issue of the Michael Masterson Journal, I said that the average person is resistant to change, whereas the natural-born multimillionaire (NBMM) embraces it.
That was simplistic.
In fact, most people — intelligent or otherwise — are resistant to change. That’s because the instinct to distrust change is encoded deep in our DNA.
Today, Bill Glazer talks about how to get your advertising noticed. Don’t be fooled by the title of his essay — his strategy is not as simple as it sounds. There are all sorts of ways to get your prospect’s attention. But get it you must.
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Some success coaches suggest giving yourself big rewards for big accomplishments. You might, for example, reward yourself with a sports car when you make your first million dollars. But rewards like that never motivated me, because the payoff was too far in the future. What motivates me are smaller rewards for short-term goals. And I have a feeling that would be better for you, too.
Over the years, I’ve developed a reward system that works very well for me. Here it is:
I wrote last week in Early to Rise about the financial trends I was watching this year and how they were going to influence my investments.
Many of the trends I talked about are being followed by the editors at ETR’s sister publication, Investor’s Daily Edge. If you think you might want to invest alongside me, check out the interview below with IDE’s Senior Investment Director, Bob Irish.
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Got It All? – You’re grateful for what you have in life… but you still want more, right? More success. The ability to provide your family with financial freedom. And you really want to enjoy retirement. An early retirement at that. But how are you going to get there? Do you have a plan? Bob Cox does…