Archive for Michael Masterson

Transitioning Over to the “Money” Side of Your Company’s Business
by Michael Masterson (05/16/2008)

You have the greatest chance of getting big raises, big promotions - and eventually, a six-figure income - if the work you do has a positive impact on your company's bottom line.

Dear ETR: "Do I need two different websites and two different approaches to marketing?"
by Michael Masterson (05/15/2008)

Your instinct is good. Generally speaking, your marketing will be stronger if you sell one product at a time.

Wealth and Wealthy People
by Michael Masterson (05/12/2008)

If you want to survive and prosper in the first decade of 21st century, emulate the habits of the world's richest people. Educate yourself about money. Make conservative investments. And seize opportunities to start and/or invest in entrepreneurial businesses.

Dear ETR: "My biggest dilemma is if I’m right for the job."
by Michael Masterson (05/09/2008)

Learning to become good at selling is simply learning technique. If you are smart enough to learn to ride a bicycle or use a computer spreadsheet, you are more than smart enough to learn the techniques you will need to be an excellent salesperson.

A Better Way to Criticize a Piece of Writing
by Michael Masterson (05/07/2008)

Providing negative criticism of published work is by and large a bootless endeavor. In the writer's mind, hearing negative things said about it so late in the game feels like Monday morning quarterbacking.

Good to Great - How Great Is That?
by Michael Masterson (05/05/2008)

"In the real world, getting from good to great requires extraordinary effort. It demands more time than you want, more energy than you have, and more cooperation than any normal person can be expected to contribute."

Are There Only 2 Ways to Be Successful in Business?
by Michael Masterson (05/03/2008)

What I've just described is the business model that is available to Internet information publishers today. It's no wonder why so many ETR readers want to be involved in this growing field.

Evolution, Not Revolution, for Business Growth
by Michael Masterson (05/01/2008)

Consumers aren't looking for brand-new products. They are looking for clever new adaptations of products they already know and love.

Dear ETR: "How does someone like me fit anything else into a day?"
by Michael Masterson (04/30/2008)

"I have many goals and lots of things I want to do to further my life financially and otherwise - but how does someone like me fit anything else into a day?

10 Dumb Ways to Start a Business (and Waste a Ton of Money at the Same Time)
by Michael Masterson (04/28/2008)

Entrepreneurship is based on selling. You test the market with a product you think will sell well. If it does, you keep selling. If it doesn't, you try something else.

Reader Appalled by My Self-Absorption
by Michael Masterson (04/25/2008)

In a recent article, I revealed the early-morning routine I've used to accomplish my goals. Sonja Mahs from Brisbane, Queensland, Australia wrote in, wondering where family responsibility fits into the mix:

Invest Like a Dealmaker
by Michael Masterson (04/23/2008)

The average investor has the wrong idea about how the stock market works, Mayer says. "He thinks about the price of his stock in terms of its quoted stock price. But even then... he often misunderstands what that price represents."

A Daily Eating Routine for a Healthy and Productive Life
by Michael Masterson (04/21/2008)

When you're full of energy, your goals will be easier to tackle. And you'll enjoy their achievement even more when you're feeling healthy and strong.

How to Turn a Penny Into $21.4 Million
by Michael Masterson (04/17/2008)

If you took a penny and doubled it every day for a month, how much would you come up with? A hundred dollars? A thousand dollars? How about a million dollars?

Why Positive Thinking Doesn’t Work
by Michael Masterson (04/14/2008)

One of the great fallacies in the self-help industry is the notion that you can change your life with "positive thinking."

The Sad Story of Mike Tyson: A Spending Fool
by Michael Masterson (04/11/2008)

During the 20-year span of his career, Mike Tyson's income exceeded $400 million. Yet, in 2004, before his 39th birthday, this amazing moneymaker was $38 million in debt....

How Do You Find a Mentor When You Are Stuck in the Boondocks?
by Michael Masterson (04/10/2008)

Nothing worth having in business is likely to be easy to get. And it's certainly not going to fall in your lap...

Dear ETR: “This might be a personal question…”
by Michael Masterson (04/09/2008)

What were your daily, weekly, monthly, and yearly goals for becoming a writer? How did you accomplish those goals?

How to Survive - Even Profit From - the Declining Economy
by Michael Masterson (04/07/2008)

What are the secrets to surviving a recession - and maybe even prospering in an adverse environment as an entrepreneur?

Dear ETR: “What else can I do to reach buyers?”
by Michael Masterson (04/03/2008)

The long-term future of real estate looks bright, so try to stick with it. In another six months or a year I expect the market to bottom.

How Long Should a Sales Letter Be?
by Michael Masterson (03/31/2008)

Sales letters - how long should they be? In this age of multitasking and the Internet, isn't it more sensible for marketers to send short ones to prospective customers?

The Ready, Fire, Aim Business Proposal
by Michael Masterson (03/27/2008)

When someone comes to me for advice about a business idea that will require a considerable expenditure of time and money, I often ask for a Ready, Fire, Aim business proposal.

Dear ETR: “What are your dos and don’ts when it comes to using a pen name?”
by Michael Masterson (03/25/2008)

Here are a few good reasons for using a pen name.

A Life-Changing Early-Morning Routine
by Michael Masterson (03/24/2008)

When it comes to personal productivity, we all have the chance to have good days or bad days.

A Fundamental Fact of Entrepreneurial Growth
by Michael Masterson (03/20/2008)

Getting your business started is a matter of breaking into an existing market by selling some new product effectively. Once you have figured out how to do that, what you do is keep on keeping on, making adjustments as you go, until the market gets tired of your product.

Dear ETR: “I need to find a superstar marketer.”
by Michael Masterson (03/19/2008)

Finding a person to head up your marketing is tough in any industry. The good ones are usually working for your competitors. But although it's a tough job, it's the most important hiring job you have.

A Quick-Start Guide for the Internet Entrepreneur
by Michael Masterson (03/14/2008)

Everybody knows what a great opportunity the Internet offers. It is the only medium where someone without a lot of money can start a multimillion-dollar company. There are lots of good programs available that teach the ins and outs of Internet marketing. But choosing the right product or service to market... there's the rub!

Getting Tough and Taking Names
by Michael Masterson (03/13/2008)

To be successful at anything, you have to be prepared to endure criticism - some unjustified and some justified. (Does it surprise you to know that the justified criticism hurts more?) The more successful you are, the greater the criticism you will endure.

Dear ETR: “Should I cash in my 401(k)?”
by Michael Masterson (03/12/2008)

"I currently have $115K in my 401(k) account through my employer, and am very concerned with the future of these savings as it relates to our economy."

How to Make Measurable Progress Toward Your Most-Neglected Goals
by Michael Masterson (03/10/2008)

If you want to really change your life, you have to learn how to prioritize.
« Older Entries