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Judith Strauss's Newsletters





Read Judith Strauss's previous newsletter articles below:

How Being an ETR Reader Helps You Protect Your Privacy

Wednesday, July 22nd, 2009

Whenever you do an Internet search, you’re dropping clues about yourself that you might prefer to keep private. After all, it’s nobody’s business if you want to find out what it would cost to buy a particular make/model of car… check treatment options for a health condition… or get information on just about anything that concerns you.

But as you probably know (or suspect), all the major search engines have the ability to compile, store, and cross-link that kind of data. And though they don’t make the data public, there’s no assurance it will never be accessed.

Case in point: In 2006, the U.S. Justice Department subpoenaed the search data of Google, AOL, MSN, and Yahoo to help defend a pornography law. Google managed to resist, but the others buckled under pressure and turned over their records.

When the story hit the news, it raised public awareness of what Marc Rotenberg, executive director of the Electronic Privacy Information Center, has called “a ticking privacy time bomb.” And it triggered a surge of interest in ways to protect anonymity online.

One of the most popular solutions has been TrackMeNot, a privacy shield that’s been downloaded more than half a million times since that infamous Justice Department case. It works by generating a stream of random queries, making it impossible to “profile” searchers based on their search history. Your “actual Web searches, lost in a cloud of false leads, are essentially hidden in plain view.”

Interesting, right?

And guess what? As a subscriber to ETR, you’ve got your own built-in TrackMeNot.

Let me explain…

As ETR’s senior editor, I do a lot of fact checking – which means I do lots of Internet searches as part of my job. But beyond that, in every issue of ETR, I find references to all kinds of things that that I want to know more about. And I bet you do too.

I’m not talking about the main ideas covered by the articles. You get everything you need to know about them right there in the issue. I’m talking about intriguing little mentions of people… places… books… historic events. That kind of thing.

Just in the last few weeks, for instance, something you read in ETR might have inspired you to look up such offbeat subjects as Sammy Davis Jr.’s book Why Me?… the difference between right brain and left brain thinking… “dark matter”… old bodybuilding ads… discount ad networks… what people with head injuries have in common with Alzheimer’s patients… the history of toothbrushes… and Nicaraguan cigars.

Can’t get more diverse than that.

Anyone looking to profile us based on our search history hasn’t got a chance.

By the way, I’m curious. What kinds of things has ETR inspired you to learn more about? Let me – and your fellow ETR readers – know right here.

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Caveat eBay Emptor

Thursday, January 29th, 2009

You may be one of the millions of people who regularly shop on eBay. I’ve done it on occasion, and never had any trouble. Until recently. As a result of that experience, I learned a few lessons that can help you deal with two of the potential problems you might encounter.

Here’s the story…

One of the things on my brother’s birthday wish list was a pair of jeans. He’s hard to fit, but there is a brand/style he’s been wearing for years. Unfortunately, that style has been discontinued. So I thought I’d try my luck to see if I could find it online.

A few clicks of the mouse, and Eureka! A vendor on eBay had not one but three pair of the exact jeans I was looking for. I bought all three, paid for them via PayPal with a MasterCard, and patted myself on the back for being such a smart shopper (and thoughtful sister).

The jeans arrived promptly, and I immediately gave the seller “positive feedback” on the eBay website.

I should have waited. My brother was thrilled with the jeans… but one pair didn’t fit. They were enormous. Clearly the wrong size, but mismarked on the label.

Here’s where the first caveat comes in: Not all eBay vendors are established, professionally operated businesses. Some are just folks who get their hands on some merchandise and make a few extra bucks by selling it. There’s nothing wrong with that – except most of them don’t really have a policy in place for handling customer service complaints. And when a problem arises, the customer is not automatically “always right.”

Had I bought the jeans from a major online retailer, there would have been no question. I could have returned them for a refund or exchange, even if they hadn’t been mismarked. But the small-potatoes vendor I bought them from refused to do that, saying “I do not accept returns unless I made a mistake, which I did not.” She had bought the jeans “on a final closeout sale from a specialty shop that went out of business.” She couldn’t return them, but that shouldn’t have been my problem. Unfortunately, it was.

I had already blown my first recourse by prematurely giving her positive feedback on eBay. So I took the only other avenue open to me and filed a dispute with PayPal. But I didn’t stop there. I filed a dispute with my credit card company, too.

That’s the second caveat: PayPal does an excellent job of resolving disputes, but don’t rely solely on them. Things can happen that are outside of PayPal’s control. So wear a belt and suspenders. In addition to working with Pay Pal, you can – and should – contact your credit card company directly about any charge to your account that you disagree with. Had I not done that, I would have been out $60.

Briefly, here’s what happened: PayPal investigated, and the seller agreed to issue a refund upon receiving the merchandise. I sent it off via certified mail, return receipt requested, and waited. And waited. And waited. For some reason, it took almost a month to reach its destination. (That’s an example of what I meant when I said “Things can happen that are outside of PayPal’s control.”) When it arrived, the seller refused delivery, presumably taking advantage of the fact that the time limit PayPal had given me for returning the merchandise had expired. Meanwhile, as far as PayPal was concerned, my case was closed.

But as far as MasterCard was concerned, the case was still open. They had issued a conditional credit as soon as I reported the problem. And finally, finally, finally – four months later – I received this from them in the mail: “Great News! Our investigation is now complete and we are pleased to inform you that the conditional credit you received for $60 is now permanent.”

The belt broke, but the suspenders held.

[Ed. Note: Have you ever had a customer service "issue" with an eBay vendor? How did you resolve it? In hindsight, is there any way you could have avoided the problem? Share your experience - and advice - with your fellow ETR readers here.]

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The “100 Thing Challenge”

Thursday, January 15th, 2009

At ETR, we’re all in favor of simplifying your life.

Michael Masterson has been encouraging ETR readers to simplify their business lives for years. “If you think it will mean making less money, enjoying less success, maybe even being less effective as a businessperson,” Michael told us, “think again. It’s about having more – not less – of the good things. More productivity. More passion. More meaning, love, friendship, and serenity.”

And in a two-part article for ETR, Charlie Byrne told us how he and his wife applied this concept to their personal lives – by not only finding a way to get rid of the “stuff” closing in on them,  but also by figuring out a way to profit from it (in more ways than one).

Now Dave Bruno, a 37-year-old Web editor, has taken this idea to an extreme. He has challenged himself to live with no more than 100 personal possessions for an entire year – though he’s made a few exceptions. (Underwear and socks, for example. Each of these categories counts as one thing. And he’s keeping “one library” of books.)

“The 100 Thing Challenge is a personal project,” says Dave, “a way for me to fight consumerism. What’s behind it? My belief that material possessions can be good when they serve a greater purpose than possession alone. We should make better use of our things than just owning them. My hope is that by living a year with 100 personal things, I’ll be able to show that an average American guy does not need tons of stuff to live the good life.”

To find out more about Dave’s “100 Thing Challenge,” check out his website (guynameddave.com).

And in case you’re wondering… yes, he is going to write a book about it.

But we’re more interested in you than in how Dave is going to make money from his “experiment.” We want to know what you’ve done to simplify your life as a result of what you’ve learned from ETR. How has it changed the way you think? How has it changed the way you work? How has it helped you reach your goals? Let us know by posting your comments here.

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One of My Favorite Christmas Memories

Monday, December 22nd, 2008

So there we were – newly married and living in an apartment furnished only by a mattress on the bedroom floor.

We had no money for lights or other decorations – but, hey, it was Christmas Eve! And we were in the middle of the Rocky Mountains (both of us working toward masters degrees at the University of Idaho). “We are surrounded by evergreens – Christmas trees more magnificent than anything you can buy!” we said. “How hard could it be to chop one of them down?”

We checked to make sure it was legal (it was) – and out we went into the snow, armed with a borrowed ax.

We searched. And we searched. And we searched.

“There’s one!”

We made a beeline for it… only to find, as we approached, that it was at least 20 feet tall.

“There’s a little one over there!”

Again, as we approached, it was enormous.

Finally, we found a “sapling” – barely nine feet.

We hacked it down (and I do mean hacked), tied it to the roof of our VW bug, and triumphantly drove it home.

Once installed in our formerly empty living room, it took on a life of its own. We trimmed it with the strings of popcorn and paper chains and “snowflakes” that we’d learned to make in kindergarten.

It filled the room – literally. And it filled the entire apartment with the fragrance and spirit of Christmas.

January came and went. February came and went. The tree still looked and smelled as fresh as it had the day we dragged it in. (That’s what you get for chopping down your own tree.)

Then it was almost Easter. It made no sense to keep the tree any longer – so, reluctantly, we dragged it to the curb and let it go. And the apartment looked even more empty than it had before.

But I still had – and have – my memories of that tree… and lots of pictures.

[Ed. Note: What's your favorite holiday memory? Let us know right here.]

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My Unexpected “Pack-Your-Bag” Moments From Bootcamp

Saturday, November 15th, 2008

As I settled into my seat on the first day of Bootcamp, I wasn’t expecting to hear any ideas I wasn’t already familiar with. After all, I edit every issue of Early to Rise – which means I’ve edited articles written by all the experts whose Bootcamp presentations I was about to watch.

Then Alex Mandossian – Bootcamp’s official emcee – jumped on stage and kicked things off by super-charging an already charged-up audience. And he introduced a concept I’d never heard before: He told us to keep our ears open for what he called “pack-your-bags” moments. By that, he meant ideas that hit you so hard you feel that you have already learned something that was well worth the price of admission – that you could happily pack your bags right then and there and go home.

As I said, I didn’t expect to hear anything I didn’t already know. In fact, I hadn’t even bothered to bring my program notebook to that first session. But within minutes, I was grabbing for a pad of paper and a pen. And I didn’t stop scribbling down new ideas from that point forward.

Ideas like these…

  • From Brian Edmondson: One big difference between traditional marketing and Internet marketing is the way you look at your competitors. With traditional marketing, they’re usually your enemies. With Internet marketing, they’re all potential partners.
  • From MaryEllen Tribby: Insert space is an underutilized marketing channel. If you don’t have a physical product, you probably know someone who does. So… make a deal with them to put an insert (a brochure or other sales material) for your digital product into the fulfillment package they send to their customers.
  • From Rich Schefren: Social media put you in direct contact with your market. With a blog, for example, you have a constant conversation with your buyers and prospective buyers – which can automatically turn them into a strong marketing channel for you.

And lots, lots more.

If you were at Bootcamp, you know what I’m talking about. If you weren’t, I strongly urge you to get ETR’s “Bootcamp Home Edition DVD Set“… and watch every single one. (By the way, the price goes up $200 after today, so hurry and get your order in NOW.)

 

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Shopping Like a Marketing Professional

Friday, October 17th, 2008

Did you ever wonder why supermarkets advertise all those BOGO (buy one, get one) offers? Maybe you don’t care. If you can use two five-pound bags of potatoes or two jumbo packs of chicken legs (common supermarket BOGOs), you go for it. Or maybe you go for it even if you have to give some of that food away… just because it’s such a good deal.

Well, if you’ve been reading the marketing articles we publish in ETR, my guess is that you look at the BOGO in a different way. Because even if you’re not a marketer, you’ve been developing a marketer’s mindset. So you understand what’s at work here. You know that the BOGO is designed to attract people with big families – the kind of people who are likely to drop well over $100 every time they go grocery shopping… and have the potential to become the store’s most profitable customers.

Retailers refer to such deals as “loss leaders,” because the merchandise is often sold at a loss in order to bring in new customers and beef up sales. (Though sometimes the retailer is able to get “specials” from their suppliers so they can at least break even.)

The loss-leader tactic is used by online marketers, too. And you’ve read about it many times in ETR. We refer to it as a “front-end” promotion. Here’s an example…

I went to the Orvis website to find a gift for Craig, my fly-fishing-fan son-in-law… and right there on the homepage was an offer I couldn’t refuse: $45 worth of flies in a nice case for only $10. Including free shipping. Click! It went right into my shopping cart. Did Orvis lose money on me? Nope. Because I didn’t stop there. I kept on shopping, and ended up going a little over budget on Craig’s gift. Plus, they now have my e-mail address, so they can keep on sending me “back-end” offers for more stuff they can make a profit on.

Here’s another example…

My brother called and told me to check out Nueske’s website. “They’ve got an unbelievable special,” he said. “Two smoked duck breasts for $9.99 – with free shipping.” Wow! Their duck breasts usually go for $14.99. Not only that, but shipping on any perishable item is high – a minimum of $7.95 at Nueske’s – because it has to go in a Styrofoam container with freezer packs.

Again, it was a deal I couldn’t refuse. And it was such a good deal, not only did I order one for myself, I also sent one to my son and one to my daughter. Did Nueske’s lose money on me? Yup, I think they did. But now they’ve added me, my son, and my daughter to their e-mail list – three more people who are interested in the specialty products they sell. And there’s a good chance they’ll more than make up for that initial loss by making profitable back-end sales to all three of us in the future.

When you look at offers like these with your marketer’s mindset, you have an “insider’s” perspective on the tactics being used to attract you as a customer – and an inside track on being able to recognize really great bargains.

So keep reading those ETR articles. And not just because we keep urging you to get into the marketing side of whatever business you’re in (because that’s where the money is). Keep reading them because they’re turning you into a very well-informed shopper.

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Dress for Success?

Tuesday, September 30th, 2008

My eighth-grade teacher was a tyrant. Seventh-graders shook in their proverbial boots knowing that they were about to face MISS ZIMMER.

Her main job was to drill basic grammar into us.

“A noun is the name of a person, place, or thing,” we repeated… over and over again.

“A verb is an action word,” we repeated… over and over again.

To burn prepositions into our brains, she had us memorize something that started like this:

With, on, for, after, at, by, in,

Against, instead of, near, between.

Through, out, from, under, down below,

To, over, up, according to.

(Does anyone out there remember the rest of this?)

But Miss Zimmer had taken on a second mission. “No blue jeans in my class,” she commanded.

Huh?

“If you come to class dressed for play, you will play,” she insisted. “If you come to class dressed for work, you will work.”

I can’t imagine a teacher making such a dictum in this day and age. But back then, we (and our parents) bowed down.

Was she was right?

Many business-success experts would agree with her. They would tell you that even when you’re working at your kitchen table, you should forget the sweats and baggy jeans.

But, hey! One of the benefits of working at home – one that we often mention when encouraging you to start your own Internet business – is that you don’t have to “dress up.”

Yes, you always want to look professional when networking or meeting with a client or potential partner. But when it’s just you and your computer, who cares? (And think of all the money you’ll be saving on suits and ties or dresses and heels.)

Sorry, Miss Zimmer.

[Ed. Note: The prospect of working in your jammies from your back bedroom may sound like a pipe dream... but it's easier to achieve than you think. Join us in Florida this November when a dozen of the best Internet marketers in the world will be revealing exactly how you can start and grow your own home-based Internet business. You'll be working in your sweatpants in no time...]

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Dress for Success?

Tuesday, September 30th, 2008

My eighth-grade teacher was a tyrant. Seventh-graders shook in their proverbial boots knowing that they were about to face MISS ZIMMER.

Her main job was to drill basic grammar into us.

“A noun is the name of a person, place, or thing,” we repeated… over and over again.

“A verb is an action word,” we repeated… over and over again.

To burn prepositions into our brains, she had us memorize something that started like this:

With, on, for, after, at, by, in,

Against, instead of, near, between.

Through, out, from, under, down below,

To, over, up, according to.

(Does anyone out there remember the rest of this?)

But Miss Zimmer had taken on a second mission. “No blue jeans in my class,” she commanded.

Huh?

“If you come to class dressed for play, you will play,” she insisted. “If you come to class dressed for work, you will work.”

I can’t imagine a teacher making such a dictum in this day and age. But back then, we (and our parents) bowed down.

Was she was right?

Many business-success experts would agree with her. They would tell you that even when you’re working at your kitchen table, you should forget the sweats and baggy jeans.

But, hey! One of the benefits of working at home – one that we often mention when encouraging you to start your own Internet business – is that you don’t have to “dress up.”

Yes, you always want to look professional when networking or meeting with a client or potential partner. But when it’s just you and your computer, who cares? (And think of all the money you’ll be saving on suits and ties or dresses and heels.)

Sorry, Miss Zimmer.

[Ed. Note: The prospect of working in your jammies from your back bedroom may sound like a pipe dream... but it's easier to achieve than you think. Join us in Florida this November when a dozen of the best Internet marketers in the world will be revealing exactly how you can start and grow your own home-based Internet business. You'll be working in your sweatpants in no time...]

 

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What You Can Learn About Art From a Five-Year-Old?

Thursday, September 18th, 2008

When my children were young, we lived walking distance from the Philadelphia Museum of Art. And we often wandered over to spend an hour or so.

I would choose a different collection each time. Medieval. Renaissance. Impressionism. Nineteenth-century portraits. Modern/contemporary. Jennifer, Morgan, and I would go to one room of one exhibit and park ourselves in front of one painting – usually the biggest or the smallest. (Kids like extremes.)

We’d look at it for a while.

“Do you like it?” I’d ask.

Whether the answer was yes or no, the follow-up question was the same: “Why?” And we’d consider the possibilities. (Sometimes, we even gathered a small group of people who joined in.)

As you might expect from a five-year-old and a nine-year-old, their observations were pretty straightforward:

“I like/don’t like the colors,” Jennifer might say. “They make me feel happy/ sad/ jumpy/ creepy.”

“Why is the sky so big/small?” Morgan might ask.

“It looks like it’s not finished on the bottom.”

“I wonder why she’s holding that book.”

Though deceptively simple, questions like these are basic to understanding a work of art – and they aren’t necessarily easy to answer. I didn’t even try. I’d just say, “What do you think?” And after listening to the ideas my children came up with – and encouraging them to keep talking – I always walked out of there feeling like I knew a lot more about art than I did when I walked in.

The lesson: If it’s in a museum, it’s almost certainly a worthwhile piece of art. And even if you don’t like it, there’s a reason for every decision that was made by the artist. To use those muddy colors, for example… to paint the sky as a barely visible strip at the top of the canvas… to have the paint fall off the top edge of the canvas or not quite make it to the bottom… to place that particular book of verse in that elegant lady’s hand.

So look at art through the eyes of a child, instead of the eyes of a critic, and try to figure out why the artist did what he or she did – especially the things that bother or confuse you. You’ll teach yourself more than you can learn from any book or course.

[Ed. Note: If you've never done it before, take a good, long look at a piece of artwork today... in a museum, in a book, or on your own wall. Then share something about it that you find especially interesting - right here.]

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ETR Insider Report: The Evolution of Early to Rise

Tuesday, September 2nd, 2008

I’ve been editing Early to Rise since the day it began – about eight years ago – when Michael Masterson decided the Internet was the perfect vehicle for him to share his thoughts on how to achieve success. Given his personal experience as a wealth builder, business builder, and marketing expert, he had plenty to write about.

And so he did. Every day, he’d sit down at his computer and bang out an issue. I’d give it a quick once-over and send it off to be posted. And that was that. But not for long…

ETR grew in size as well as scope. From one article per issue to two, three, and four. From five days a week to six to seven. Then Michael started to write about other subjects he was enthusiastic about – health and fitness, wine, art, books, travel. “Word to the Wise” was born. And he brought in “guest” writers to talk about their own areas of expertise.

With Michael, one idea leads to another and another and then another. And before you know it, an e-zine that was initially sent to a few thousand people has about 400,000 subscribers… 30 employees… and dozens of profitable spin-off products.

The change was gradual but constant. If you scan through the ETR Archives, you’ll see what I mean.

ETR may look a whole lot different now than it did at the beginning, but one thing has never changed: This e-zine is fueled by feedback from our readers. And you can tell how important your input is, because we make it so easy for you to communicate with us.

* If you like – or dislike – a particular article, tell us about it by clicking on the “Comment” link immediately following this article.

* If you have a question for Michael or one of ETR’s other experts, write to us at AskETR@ETRFeedback.com.

* If you have advice or information or insights to share… that’s what our SpeakOut Forum is for.

In fact, why don’t you “talk” to us right now – or at least as soon as you finish reading this issue.

We read every comment, every e-mail, and every SpeakOut post. And you can be sure that what you have to say today will help shape the future evolution of ETR.

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The Relationship Between Height and Success

Monday, August 18th, 2008

Study after study has indicated that taller people are more successful in life. But before you use your lower-than-average height as an excuse for not becoming a superstar, consider this…

Napoleon was about 5′2″ (or 5′6″, depending on which source you trust).

Beethoven and Mozart were both about 5″4″.

Former Secretary of Labor Robert Reich is 4′ 10.5″.

Okay, I’ll admit it. I’m kinda short – assuming you think just shy of 5′1″ is short. But in some ways, that’s a plus. As Reich pointed out in a recent New York Times interview: “I use far fewer calories than the average person. I am much more economically and environmentally sustainable. I exhale less carbon dioxide into the atmosphere. I use up less space. I have a little house.”

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Testing, Testing…

Wednesday, August 6th, 2008

You’ve got a great idea for a new product. And you’ve been reading ETR long enough to know that before you can even consider using that product to launch a business, you have to find out if people will buy it. One of our recommendations has been to try it out at a street fair.

How much can you learn about the viability of a product idea at a street fair? A lot. Let me tell you about my friend CR…

While taking a metal sculpture course at a local art school, he came up with a design for a clever little executive “desk toy” made out of horseshoe nails. He made a bunch of them as gifts for friends and relatives, and everyone loved them. “These are great,” people told him. “You really ought to sell them.”

CR didn’t need any more encouragement than that. He was cranking out the toys in his spare time, just because he enjoyed doing it. But he’d already gifted everyone he knew with them. And they were piling up on a shelf in his basement. Making extra money by selling them sounded ideal.

“Who knows?” he told me. “Maybe this can actually turn into something. I’ve always dreamed of having my own business. It would be a lot more fun than the 9-to-5 job I’m in now.”

So, to test his business idea in the marketplace, he signed up with a neighborhood street fair for the summer. And here’s what happened…

The first weekend, he was out of his mind with excitement. Sunday morning, he called me. “Judith,” he said. “You wouldn’t believe how much money I made. Yesterday, I almost sold out. Ohmigod… I threw the money on the bed and rolled around on it. Stayed up all night welding so I would have something to sell today.”

“I’m exhausted,” he said. “Please help me out tomorrow. Man my table so I can get a little sleep.”

How could I say no? Of course, I helped him out. And here’s what I learned…

  • A huge number of people pass by street fair tables – far more potential customers than you could imagine.
  • Interaction with customers is thrilling – and the pleasure of selling one-on-one with people who are into your product because they’re able to talk to you about it is unbeatable.
  • Gallery/boutique owners troll street fairs looking for unusual merchandise. So instead of having to find retail outlets for your goods by going door to door, they come to you.

You may think I’m going to tell you that, based on the results of testing his product at the street fair, CR was inspired to go forward with a full-fledged business selling it.

Well, no.

As popular as CR’s desk toys were initially, they weren’t nearly as popular as the summer went on. Fewer and fewer people were crowding around his table. They’d seen similar things at other street fairs – and either they’d already bought, or they just weren’t interested. CR’s toys no longer seemed like such a novelty to his target market: the kind of people who like handcrafted things. Not only that, but the gallery and boutique owners who’d tried them out on a consignment basis didn’t re-order. “Few customers even stop to look at them when you’re not there to talk about how you make them,” they told CR.

Needless to say, CR was disappointed. Make that very disappointed. At the same time, he was happy that he hadn’t simply forged ahead and tried to launch the dream business he had in his head. “That would have been a big mistake,” he told me.

And that’s the point of testing a product idea – whether you do it at a street fair, on a consignment basis, on eBay, or some other way. If the results are positive, that tells you it’s good enough to take the idea to the next level. If the results are negative, that tells you something equally important: Don’t spend any more time, effort, or money on it. Forget about it and move on to another idea.

[Ed. Note: Testing is at the core of any successful business. And one of the easiest ways to test your ideas is by starting an online business. It's quick and can be done without a huge output of capital. And with the ETR team's insider tactics to getting started, you can get your business off the ground in no time.]

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It’s Good to Know: Urge Surfing

Friday, July 18th, 2008

"Urge surfing" is a technique developed by psychologist Alan Marlatt to prevent recovering addicts from relapsing. It’s based on the idea that cravings come in waves, growing stronger and more powerful before cresting and then disappearing. Patients are taught to ride out the wave with a combination of meditation and focused breathing.

Though the original purpose of Dr. Marlatt’s technique was to help people struggling with drug and alcohol problems, it is now employed to manage any destructive behavior. Smoking. Gambling. Compulsive shopping. Inappropriate sex. Compulsive eating. And you can apply the concept to not-so-serious urges too – without the meditation and breathing.

Try it next time you feel the need for a little extra self-control. If, for instance, you get the urge to take a second helping of dessert… or pick at that "thing" on your nose… or tell off your mother-in-law. Just surf the urge for 10 or 20 minutes, and it will go away. Well… usually. I’ve been surfing the urge to buy a new car for three days now. I think the urge is winning.

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Saving Your Life – One Mouthful at a Time

Tuesday, July 8th, 2008

According to a study by the U.S. Department of Agriculture, 96.4 billion pounds of food ended up in the garbage in this country in 1995. That was 27 percent of the food available for consumption in restaurants, markets, and American homes. One pound per day for every man, woman, and child. A new study is underway to update those numbers, but nobody expects them to be any better.

Right about now, you’re expecting me to tell you something like "Clean your plate, because children in Africa are starving." Well, no. We both know that what you eat or don’t eat isn’t going to help them. But what I do want to do is remind you that following the advice we’ve been giving you in ETR to eat less helps you in two very important ways.

For one thing, when you eat less, you save money. Keeping in mind that the cost of groceries has been going up at an alarming rate. (The average price of bread, for example, has increased by about 32 percent in the last three years.)

Maybe more important, eating less just might help you live longer. An estimated 66 percent of Americans are overweight or obese, according to a 2003-4 government health survey, putting them at risk for diabetes and/or heart disease. And, as Dr. Al Sears has pointed out in these pages, eating fewer calories gives you a number of specific anti-aging benefits.  

At home, it’s easy to eat less. It just means planning for and serving smaller portions.

In a restaurant, it’s a little tricky. You have to train yourself to order less. (Maybe an appetizer and a salad instead of a full dinner.) Or ordering with an eye toward the next day. (Eating only half of what’s on your plate and taking the rest home for another meal.) Or saying no to anything you know you’re just going to leave behind. (Asking for fruit or an extra serving of veggies instead of rice or potatoes.)

If you need a tad more motivation to make the effort, turning yourself into an under-consumer of food is better for the planet. Okay, it won’t end world hunger. But all that garbage rotting in landfills creates methane gas, a major contributor to global warming.

It’s well worth it, don’t you think? By limiting the amount of food you waste, you save money and add years to your life. And, yes, you do a little something to help save the planet too.

(Source: The New York Times)

[Ed. Note: Simple changes like the one Judith suggested can have a powerful effect on your health. You can get expert advice about which lifestyle choices can help you lose weight, stay fit, and improve your overall health with ETR's FREE natural health e-letter. Sign up here.]

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Simplify Your Life: Order Out of Chaos

Wednesday, June 25th, 2008

You build a pile of rocks, and it collapses because it was a bit unbalanced. The way the rocks end up on the ground may appear to be random. But a mathematician would tell you there’s an underlying natural order at work here – something that can be replicated, and explained, by "chaos theory."

Chaos theory is an attempt by scientists to understand why it’s difficult to predict the way dynamical systems (systems that change over time) will turn out. And why, when you try to impose a particular organization upon a dynamical system that is inconsistent with its underlying nature, it just doesn’t work.

Chaos theory has been applied to everything from the weather to music to psychology to the stock market. Today, I’m going to show you how to take advantage of it to efficiently organize the things you use every day.

Let’s start with your closet. Logic suggests that you should hang like things together. All shirts together. All slacks together. All jackets together… and so on. So that’s what you do. And what happens? Slowly but surely, order turns to chaos.

But wait. When you look closely, you see that the jumble that has evolved in your closet is not random. In fact, it makes sense in a very practical way. The clothes you wear most often have gravitated to the front. Tops and bottoms that you like to wear together are hanging next to or near each other. And the rest of your wardrobe has mysteriously disappeared into dark corners.

Now, on to the kitchen. Your spices are carefully arranged in a cabinet, maybe even alphabetically. Your oils and vinegars are grouped together in the pantry. Condiments – mustards, ketchup, mayonnaise, barbecue sauce, etc. – occupy the same shelf in the refrigerator. Pots and pans, dishes, utensils – all neatly organized. How long does that last? Not very. But again, your favorites – the ones you use most – wind up in the most convenient spots.

Same thing happens with your reference books, your CDs, and your medicine cabinet. And that’s a good thing.

The idea is to allow the way things get used to dictate where they go.

I’ve been told that when a college campus or medical complex is being laid out these days, the designers wait until it’s been built before deciding where to put the sidewalks. Then they follow the pathways made by people walking between buildings. When they did it the other way around – putting the sidewalks where they thought they would function (and look) best – people made pathways in the grass anyway.

The trick is not to get hung up on aesthetics. Your closets, kitchen cabinets, bookcases, etc. may look like a mess, but who cares? How many people besides you ever see them?

So fight the urge to tidy things up and put them where they "belong," and you’ll end up with the most efficient way to organize your stuff. As a bonus, when the time comes to have a yard sale or put together a bundle to donate, everything you know you really should get rid of will be right there – neatly collected in the back of your closets and the deep recesses of your cabinets and shelves.

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Living Rich the Wrong Way: Nate’s Dream House on Oprah

Thursday, June 12th, 2008

I recently watched a disturbingly warm and fuzzy Oprah show. One of Oprah’s cohorts, Nate Berkus, had been directed to take a schlocky tract house in Seattle and turn it into a "dream home" for an admittedly lovely family. Were they deserving of such largess? I don’t know. I’m guessing Habitat for Humanity chooses the recipients of their good works without so much concern about how camera-friendly they might be.

Nate worked his magic with a lot of help from Pottery Barn and funding by several corporate sponsors. (Can you say "product placement"?) And it was magical.

Ooh, Ahh. No question. The results were spectacular! The modest 1,400-square-foot house had been gutted and pretty much rebuilt from the ground up. A second floor – a snazzy master suite – was added, doubling the living space. And the kids got their very own playhouse in the backyard. Brand-new furniture. Brand-new, top-of-the line appliances. Nate even had a buddy fly in from Australia to completely re-do the landscaping.

And Nate did it all in 15 days. (With no mention made of how many people were on his building and design "team." You can imagine.)

The family was dazzled. And I’m sure most of Oprah’s viewers were as well. But I was appalled.

Is this a home?

In these pages, Michael Masterson has said, "I have lived in a mud hut in Africa and a 5,000-square-foot mansion – and I can tell you this: The quality of a home has very little to do with how much it costs or how big it is. Think about the houses you most admire. They are probably NOT huge and flashy."

Michael went on to say, "One of my favorites is a modest three-bedroom in Cleveland which has been transformed by the lady who owns it into a luxurious museum of her love of travel, dance, and learning. Every room is a gem. I am completely comfortable and endlessly amused in this rich and interesting home."

Isn’t that what you want your home to be? A sanctuary made up of things you put together yourself. Choose. Collect. Oprah/Nate’s presentation was beautiful – but so impersonal.

You don’t want to feel like a guest in your home, you want to feel like it’s yours.

How are you making that happen? How are you building your dream house?

Tell us in the Comments section on the ETR website.

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Living Rich: Cheap Thrills

Thursday, June 5th, 2008

Airport security wasn’t always as tight as it is today – and that extended to the airlines’ VIP lounges. When I was a senior in high school, a small group of us discovered Delta’s Crown Room at O’Hare Airport. And every now and then, we would smile our way in to enjoy a free night out. Comfy chairs. Snacks and drinks. A big-screen (for the time) TV. And excellent people-watching opportunities.

It felt a little like being a guest at a rich uncle’s private club.

There are plenty of well-publicized ways to have a good time without spending any money. Strolling through street fairs. Browsing in bookstores and libraries. Listening to free concerts. But it’s the stuff you stumble across almost by accident that gives the most pleasure. The 99-cent breakfast special I took advantage of all summer long at a Florida beachfront cafe. (Okay. So it was served on a paper plate with a plastic fork. Who cares?) Hanging over the fence to watch polo ponies being exercised. Free preview performances by a semi-professional neighborhood drama club.

The fact that things like this cost nothing – or almost nothing – only adds to the enjoyment. But the real thrill is that most people don’t know about them, making you feel like a member of an elite “in” crowd.

I’ll bet you’ve had some “cheap thrills” of your own. Things you’ve found by word of mouth… or by checking out bulletin boards at local coffee shops… or just by being in the right place at the right time. And maybe you’d like to share one of your inside secrets with your fellow ETR readers – give them an idea to help them save money while doing something that most people would never even think of.

Great! Do it! Share with all of us in the comments section on our website. And when you do, you might want to stick around for a few extra minutes to see if you can pick up some new ideas yourself.

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Living Rich: Drawing on Your Inner Resources

Tuesday, May 27th, 2008

Being totally self-reliant, able to fend for yourself – it’s an appealing idea, one that’s been romanticized in literature and the movies.

Think Robinson Crusoe – Daniel Defoe’s adventure about a man shipwrecked on a desert island for 28 years. And Walden  - Henry David Thoreau’s account of his two-year “experiment” in simple living. And Cast Away – with Tom Hanks as a too-busy executive suddenly marooned for four years after his plane goes down during a business trip.

I’m not the build-a-cabin-with-your-bare-hands, grow-your-own-food, cook-over-a-wood-stove type. Still, I’d like to think I could make do without modern conveniences.

No, wait. I don’t have to think I could do it, I know I can do it.

In 2004, two hurricanes (Frances and Jeanne) scored a direct hit on my hometown. For more than a week after each one, my neighborhood had no electricity, no hot water, and sometimes no water at all. But I was fine.

With the help of a couple of ice chests and a manual can opener, I fed myself and my dog. Cold showers – unpleasant, but you’ve got to do what you’ve got to do. A plug-in phone and a portable radio connected me to the outside world. And a neighbor ran an extension cord between his generator and my computer so I could get my work done.

It was a challenge for people who had young children that needed to be kept busy all day long. I had a different challenge… because there were an awful lot of unexpected hours I had to fill by myself.

Gas stations weren’t pumping gas, and there was debris all over the streets, which made driving anywhere a risky proposition. So I was pretty much stuck in the house. Much to my surprise, I didn’t mind at all.

What would you do if you were stuck in the house for days on end with no electricity? I’m guessing you’d do what I did – things you love to do but never seem to have enough time for.

While it was still light out, I went for walks and visited with neighbors. I sketched. I painted. When it got dark, I read by the light of a Coleman lantern. I did a little writing. And when the electricity finally came back on, it was like coming home after a good vacation. I felt rested and rejuvenated.

Maybe more important, I was inspired to find the time to do more of the things that had been giving me so much pleasure – things that we all know are necessary for leading a well-balanced life… and making life a little richer.

 

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Let’s Talk About…Talking

Tuesday, May 20th, 2008

I picked up the phone and Miss Blake, the school nurse, was on the line. “Mrs. Strauss,” she said, “I’m sorry to have to tell you this, but your daughter fell on the playground and hit her head.”

“Where is she? Is she in your office? Should I come and get her?”

“Oh, no. Oh, no. I’m sorry… she’s gone.”

It was a heart-stopping moment. And though it happened decades ago, I’ll never forget the way I felt. Did I hear what I thought I heard?

“Gone?” I repeated.

“Yes, she’s gone. She’s fine. She went back to class.”

She’s fine! Well, why didn’t Miss Blake say that up front?

What can we learn from this?

Being able to speak well is a basic communication skill. Along with being able to write well, as Michael Masterson has said many times, it’s necessary for success in business.

Choosing your words carefully is especially important if you’re giving information over the phone. In person, you can judge the effect your words are having. And if, for example, you see a look of panic in the other person’s eyes when you say something like “She’s gone,” you can quickly adjust and explain what you meant. But you can’t do that if you’re not face to face.

So think before you pick up the phone. And even if you’re shunted onto voice mail, you can be sure your intended message will come across.

[Ed. Note: One of the best ways to improve your speaking is by understanding more about the words you choose. The bigger your vocabulary, the easier it is to choose the most appropriate word for any situation. With ETR's Words to the Wise CD Library, you can add 120 new words to your personal lexicon. Learn more here.]

 

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Something for Nothing

Tuesday, May 13th, 2008

Can you afford to give away something for nothing to attract new customers? Not only can you… you should.

Here’s an example of what I mean:

My son runs a software-development company, Koloroo.com. And he recently sent out a press release announcing an offer that might sound too good to be true. His promise: I’m going to give you Koloroo software for Windows, Windows Mobile, or your iPod that’s worth as much as $50… for nothing. All you have to do in return is agree to perform an act of kindness.

How can he do it? Easy. As we’ve mentioned many times in ETR, the Internet has made it possible to digitally deliver information products – including software – at almost zero cost. (In fact, as I write this – four days after the release went out – 43,000 people have already downloaded the free software.)

Why is he doing it? Sure, he’s a good guy. But there’s a practical, business-grounded reason too. Because if he does it right, his "careware" giveaway will not only lure people to his website but also snag a lot of free publicity. As a result of that, he’s hoping to attract new customers – big businesses – to his company’s consulting and design services. Plus, because he’s encouraging people who take him up on his offer to share their good deeds on his website, he’s thinking he’ll somehow be able to use their feedback to develop another creative marketing campaign.

So, yes, visitors to his website are getting something for nothing. But so is his company.

Today, come up with your own idea – something you can give away to entice your current customers to see what’s new on your website… to attract new customers… or to get some free publicity for your products/services. Tomorrow, figure out how you can get the word out – maybe via a press release, an e-mail to your in-house list, and/or posts on a few social networking sites.

And then do it.

[Ed. Note: After a little brainstorming, you're sure to have dozens of ideas for attracting customers to your website. Of course, you have to have a site - and a business - before you can put your ideas to work. Learn how to build an Internet business from the ground up at ETR's 5 Days in July conference.

Response to this conference has been overwhelming. As of this morning, fewer than NINE seats remain for this 75-person elite event. So get the details right now before you're shut out completely.]

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How to Let a Mentor Find You

Saturday, May 10th, 2008

In Greek mythology, when Odysseus sailed off to Troy he entrusted the raising of his son Telemachus to his old friend Mentor. Mentor’s primary job was to make sure Telemachus grew up to be a wise leader, which he did by teaching, counseling, challenging, and encouraging him.

That’s what your mentor will do for you while you’re building your career.

Michael Masterson has often written about the lessons he’s learned from his own mentors. And he’s given you specific advice on how to reach out to knowledgeable people in your industry to find one of your own.

He’s also written about the mentor/mentee relationship from another perspective, in articles about how important it is for entrepreneurs to find and groom superstar employees. But maybe you passed over those articles, because you didn’t recognize how that advice applied to you.

Well, think about it. When your boss is looking for a superstar to help him grow his business – and eventually take over his responsibilities so he can move on to other things that interest him – he’s looking for you. He just doesn’t know it yet.

So, yes, write letters to successful business leaders who might be interested in helping you achieve your career goals. But don’t let that blind you to an opportunity that may be as close as a few desks away from yours.

Turn yourself into an outstanding employee – and your boss’s number one protege – by following this advice from Automatic Wealth for Grads… and Anyone Else Just Starting Out:

  • Understand how you can help your boss be more successful at his job. (Hint: Ask him.)
  • Focus on what’s important to him. (Hint: It will have something to do with improving the company’s bottom line.)
  • Don’t be afraid to say no to requests that will not contribute to his (and your) success.
  • Keep improving your knowledge and skills.

And, very important, communicate your progress. Michael puts it this way:

"Doing your job well is good. And getting better at it as time passes is better. But unless you let your boss and other powerful people at work know about your progress, you can’t be sure they will help you. Make it a habit to update your superiors, in writing, on the challenges you face and the objectives you’ve achieved."

For more details on helping your mentor find you… get the book.

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Why I Drive a Stick

Friday, May 2nd, 2008

I’d left the lights on, and my car was dead in the company parking lot. "If you have jumper cables, I’ll give you jump," said one of my fellow workers.

"No. I don’t have cables. But maybe you could just give me a push-start."

"That only works with a manual transmission," he said (with a bit of a smirk).

"This is a manual."

"No kidding!"

Shaking his head in disbelief, he said, "Okay. Get in, step on the clutch, and put it in second."

Minutes later, I was on my way.

Growing up in Chicago, there was no need for me to drive at all. Buses and subways were convenient and cheap. But then I moved to Idaho, where public transportation was nonexistent and nothing was in walking distance. So I had to learn. And the person who volunteered to teach me had a VW bug with a manual transmission.

That was a long time ago – but I still choose to drive a stick. Why?

  • It’s mechanically simpler than an automatic – which means there’s less maintenance and less that can go wrong. (At least that’s the argument I bought into way back when, though I’m told it’s no longer as much of a consideration.) Plus, if something does go wrong, it tends to be cheaper to fix.
  • It’s cheaper up front, by about $1,000 on a new car. And it’s more fuel efficient, which becomes more of an issue every year.
  • It has better acceleration – helpful when merging into highway traffic or passing.
  • It gives you control over the gears – good to have when negotiating a steep hill or curve, especially if the road is icy or wet.
  • Though the vast majority of cars in the U.S. have automatic transmissions, the rest of the world likes manuals. So if you expect to do any overseas traveling that will involve a rental car, being able to drive stick is a good skill to have.

Those are all my logical reasons. But there’s one more: the look on a man’s face when he finds out I can drive this thing. You’d think I’d just stepped out of a phone booth with my hands on my hips – in red, white, and blue spandex, knee-high boots, and carrying a whip.

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Living Rich: How to Read a Poem

Wednesday, April 23rd, 2008

"One ought, every day at least, to hear a little song, read a good poem, see a fine picture, and… speak a few reasonable words." If you’re a longtime reader of ETR, you know that Michael Masterson has referred to this quote by Johann Wolfgang von Goethe several times.

It’s a reminder that there’s more to life than money. That, to be an interesting, well-rounded person, you have to spend time building the "personal you" as well as your bank account.

"Okay," you might be saying, "I can listen to a little good music every day. I can make it a point to look at something that’s visually appealing (though maybe not a painting). And I can at least try to have a challenging or entertaining conversation. But when it comes to reading poetry… I’d rather skip that one."

Let me try to change your mind by showing you how easy it is to read – and enjoy – a good poem. And by "good," I mean a poem that (like a good book) you get more out of every time you read it.

  • Get yourself a collection of poetry – maybe something with "Best" in the title. Flip through and find a short poem to start with. Like this one by Langston Hughes:

A Dream Deferred

What happens to a dream deferred?

Does it dry up

like a raisin in the sun?

Or fester like a sore -

And then run?

Does it stink like rotten meat?

Or crust and sugar over -

like a syrupy sweet?

Maybe it just sags

like a heavy load.

Or does it explode?

  • Read it out loud, without trying to figure out what it means. And don’t stop at the end of a line. Let the punctuation show you where to pause.
  • Read it again… looking for patterns. Then read it again, feeling the rhythm. And read it again, focusing on how the strong images are reflected in the sound of the words used to describe them. And read it again, this time thinking about what it means.

By now, I’ll bet you’ve got this poem memorized. (It’s easy to memorize good poetry.) And I’ll bet you won’t forget it either.

That wasn’t hard, was it? And don’t you feel just a little bit wiser?

A poem a day. Try it.

[Ed. Note: Improving your personal self should be one of your primary goals every year. And it can be as simple as reading a poem a day. Learn how to accomplish all your goals - personal, social, business, and financial - with ETR's Total Success Achievement program. Get the details here.]

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How I Learned to Stop Worrying and Love My Glass Cooktop (Thank You, Google!)

Saturday, April 19th, 2008

Couldn’t wait to get my snappy new glass cooktop installed. Shiny. Black. Easy to clean.

Or maybe not.

"You’re going to hate this," said the installer. "Every time you cook something, it’s going to be a mess that you won’t be able to clean. And you’re going to have to buy all new pots and pans – because the ones you have will leave marks."

Huh?

This guy must be nuts.

Well, the first time I cooked something… it looked like he knew what he was talking about. I thought I’d be able to do a quick wipe with a sponge and be done. Wrong! Smears. Stains. Glopped on stuff that looked like it would never come off. And all I’d done was saute and then deglaze a few boneless chicken breasts.

The next day, after simply frying some bacon and eggs for breakfast and heating some soup for lunch, it was worse.

I was not happy. I told myself it didn’t matter. But it did.

So I did what I always do when I have a "how-to" question. I went to Google. I searched for something like "cooktop glass black clean." And I got dozens – maybe hundreds (but I didn’t get that far) – of ideas. "Soak a paper towel in vinegar and leave it on the burner for 15 minutes," said one. "Then just wipe it off." "Use a plastic credit card as a scraper," said another. "WD40" advised a third. "Boiling water and a metal spatula." And on and on it went.

I tried them, one by one. And, little by little, it all came off. Eventually I figured out that if I’d nipped my first mess in the bud – by totally cleaning it off before it had a chance to burn itself onto the surface – I wouldn’t have had a problem to begin with.

Oh well.

With a little elbow grease, my cooktop was back to its pristine glory. I’d made a mistake, but I had plenty of advice (from people I didn’t even know) to help me fix it.

"Don’t re-invent the wheel," we’ve cautioned you in ETR. No matter what major or minor problem you’re facing, someone has already faced – and solved – it. As Paul Lawrence said recently , "Chances are many other people have struggled with the same type of challenge and have come up with a good way to deal with it."

Right.

Thank you, Google.

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