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John Wood



Read John Wood's previous newsletter articles below:


Who’s Your Marlon Brando?

By John Wood | Thu, Nov 5, 2009

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Recently on Turner Classic Movies, I watched a documentary simply titled “Brando.” There was a moment in it that sliced through my heart. It didn’t come from the legendary movie actor himself, though.

Who Is Elmer Wheeler… and How Can He Boost Your Response Rate?

By John Wood | Thu, Oct 1, 2009

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The year was 1937… The Great Depression was still taking a heavy toll. Prices and profits were low… international trade was down by two-thirds… millions stood in line for jobs that didn’t exist. But not everyone was suffering. A young man by the name of Elmer Wheeler was paid $5,000 for coming up with [...]

A Sixth-Grade Dropout’s Secret to Coming Up With Great Ideas

By John Wood | Tue, Aug 25, 2009

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It was 1898. James Webb Young dropped out of school and started working for a book publisher. He was 12 years old. By the time he turned 22, he was advertising manager. In 1912, he joined the prestigious advertising agency J. Walter Thompson. And he quickly became known as an “idea man.” In 1917, Young became vice president [...]

How Elmer Wheeler Can Help You Make Sales

By John Wood | Sat, Jul 26, 2008

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"Don't sell the steak, sell the sizzle." That just might be the most famous piece of sales advice ever. And, as a marketer, knowing the real meaning behind those words can transform your company's sales copy - and your bottom line.

How a Funeral Turned Joe Girard Into the World’s Greatest Salesperson

By John Wood | Thu, Jun 12, 2008

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To become the world's greatest salesperson, he used what is perhaps the most underused lead-generation technique in the world. Yet it's probably the most effective way of getting new business that there is. It gives a salesperson instant credibility with a prospective customer - making the prospect more likely to buy.

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Testimonials

  • Michael,

    You have added another dimension to wealth! Women’s magazines with their glossy ads and decorating themes evoke some of the feelings you speak of; however, they are just photos of that lifestyle at best. We look at and enjoy them, but we don’t adapt that lifestyle and the majority of us never will.

    Your article may change that if we take your recommendations seriously. I see great potential in this statement: “The feeling of wealth for me now has three elements: tranquility, safety, and emotional or intellectual enrichment.”

    I will make every effort to incorporate the three elements into my daily life. Thank you for another perspective!

    Penny Davies