Who’s Your Marlon Brando?
Recently on Turner Classic Movies, I watched a documentary simply titled “Brando.” There was a moment in it that sliced through my heart. It didn’t come from the legendary movie actor himself, though.
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John Wood
Read John Wood's previous newsletter articles below:
Who Is Elmer Wheeler… and How Can He Boost Your Response Rate?
By John Wood | Thu, Oct 1, 2009
The year was 1937… The Great Depression was still taking a heavy toll. Prices and profits were low… international trade was down by two-thirds… millions stood in line for jobs that didn’t exist. But not everyone was suffering. A young man by the name of Elmer Wheeler was paid $5,000 for coming up with [...]
A Sixth-Grade Dropout’s Secret to Coming Up With Great Ideas
It was 1898. James Webb Young dropped out of school and started working for a book publisher. He was 12 years old. By the time he turned 22, he was advertising manager. In 1912, he joined the prestigious advertising agency J. Walter Thompson. And he quickly became known as an “idea man.” In 1917, Young became vice president [...]
How Elmer Wheeler Can Help You Make Sales
"Don't sell the steak, sell the sizzle." That just might be the most famous piece of sales advice ever. And, as a marketer, knowing the real meaning behind those words can transform your company's sales copy - and your bottom line.
How a Funeral Turned Joe Girard Into the World’s Greatest Salesperson
By John Wood | Thu, Jun 12, 2008
To become the world's greatest salesperson, he used what is perhaps the most underused lead-generation technique in the world. Yet it's probably the most effective way of getting new business that there is. It gives a salesperson instant credibility with a prospective customer - making the prospect more likely to buy.
Word To The Wise
A word or phrase that’s figurative (FIG-yer-uh-tiv) — from the Latin — is used in a non-literal, usually metaphoric, way to create a desired effect.
(Example (as used by Perry Marshall today): “[I realized] his mission was to slice my fingers off, one bloody joint at a time. (Figuratively speaking, of course.)
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By John Wood | Thu, Nov 5, 2009
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