Who’s Your Marlon Brando?
Recently on Turner Classic Movies, I watched a documentary simply titled “Brando.” There was a moment in it that sliced through my heart. It didn’t come from the legendary movie actor himself, though.
Read John Wood's previous newsletter articles below:
Recently on Turner Classic Movies, I watched a documentary simply titled “Brando.” There was a moment in it that sliced through my heart. It didn’t come from the legendary movie actor himself, though.
By John Wood | Thu, Oct 1, 2009
The year was 1937… The Great Depression was still taking a heavy toll. Prices and profits were low… international trade was down by two-thirds… millions stood in line for jobs that didn’t exist. But not everyone was suffering. A young man by the name of Elmer Wheeler was paid $5,000 for coming up with [...]
It was 1898. James Webb Young dropped out of school and started working for a book publisher. He was 12 years old. By the time he turned 22, he was advertising manager. In 1912, he joined the prestigious advertising agency J. Walter Thompson. And he quickly became known as an “idea man.” In 1917, Young became vice president [...]
"Don't sell the steak, sell the sizzle." That just might be the most famous piece of sales advice ever. And, as a marketer, knowing the real meaning behind those words can transform your company's sales copy - and your bottom line.
By John Wood | Thu, Jun 12, 2008
To become the world's greatest salesperson, he used what is perhaps the most underused lead-generation technique in the world. Yet it's probably the most effective way of getting new business that there is. It gives a salesperson instant credibility with a prospective customer - making the prospect more likely to buy.
By John Wood | Thu, Nov 5, 2009
0 Comments