Action Takers Rule the World

Last week marked another Mike Whitfield product launch. Mike is a Virtual Mastermind member, a member of my $100K in-person mastermind group, and a Certified Turbulence Trainer. He has paid to play, and it is paying off handsomely for him. Plus, Mike is one of the biggest action takers I have ever coached.

Just over one year ago Mike Whitfield showed up at a 1-Day mini-mastermind that my friend Bedros and I held prior to my first Turbulence Training Summit in San Diego. I don’t know exactly what brought Mike to that event, or to the Turbulence Training world, but clearly something clicked in his mind that made him see his potential, realize he just needed a little guidance, and then BOOM! – he decided to take massive action.

That day, after the 1-day MM, Mike decided to join our in-person $100K Mastermind, and he immediately went about adding value to my business with guest blog articles. One of those articles, about workout finishers, was a big hit. This quickly became clear to us
both that there was a gap in the fitness marketplace that Mike could leverage.

By this point it was September, and by October, Mike had a website done, a product created, and then finally, his first sale. In fact, he made a lot of sales because I told my email list about it and they loved the product. It was a perfect Message-to-Market match.
My readers love workouts, and that’s what Mike delivered – a unique brand of hard workout that no one else was really focusing on.

These workouts are Mike’s passion. That makes it easy for him to keep writing about them and to stick to building his business even during the tough days when he experiences a sales dip – and we all get those (or other obstacles) from time to time.

But Mike didn’t stop there. He then created Abs Finishers, Bodyweight Finishers, Hardcore Finishers and Bootcamp Finishers.

He’s creating what my mentor Yanik Silver calls, “Online Oil Wells”. Each oil well he can add to his business makes his entire financial foundation stronger and stronger. Each affiliate he can get adds to the system. Each partner product that he can promote –
particularly one that has recurring revenue – also adds another well to his field. Each product he creates another oil field to his production. And so on. You can see the importance of this.

“Diversity brings stability”, as Dan Kennedy says. You want to have plenty of oil wells pumping out money so that even if one dries up, others are still producing, if not gushing.


“Your ship cannot come in unless you have sent ships out.” – Sidney Bremner

You must get started. You must get that first product to market. You must get that first sale.

“Get your idea out there as fast as possible even if it’s not quite ready by setting must hit deadlines. Let the market tell you if you have a winner or not. If no – move on and fail forward fast! If it’s got potential – then make it better.” – Yanik Silver, Maverick business rule #10

Make sure you aren’t becoming a “professional whiteboarder”, someone that spends more time working on their whiteboard rather than working on the priority tasks that could be listed on a whiteboard.

Don’t forget to fail forward.

Mike’s first product launch has some blips. He did not properly set the affiliate commisison, and therefore he had to send out some additional money to affiliates by paypal.

Big deal. <= Sarcasm.

The real big deal was that he got something done.

He took massive action.

People noticed.

And people want to be a part of a person’s life when they are passionate action takers.

We don’t want to be a part of someone’s life if they lack confidence and stink like Eeyore the Donkey.

That repels people. It repels success. It repels money. It repels progress.

It only attracts more frustration.


…even though you might be starting small right now, I want you to
think bigger.

Keep adding value, and remember, “Action Takers Rule The World”.


Craig Ballantyne

“One reason so few of us achieve what we truly want is that we never
direct our focus; we never concentrate our power. Most people
dabble their way through life, never deciding to master anything in
particular.” – Tony Robbins