6 Ways to Take Your Online Income to the Next Level

Issue# 2730

• WEALTHY: When your customers want more, here’s what you give them (John Wood)
• HEALTHY: 3 anti-aging secrets (Dr. Al Sears)
• WISE: Alex Mandossian on “repurposing”

ALSO IN THIS ISSUE:

• 4 ways to increase your success immediately (Raymond Aaron)
• Another roundup of linguistic errors in the news (Don Hauptman)
• It’s Fun to Know… about Apollo 11
• Add “jocular” to your vocabulary

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6 Ways to Take Your Online Income to the Next Level

By John Wood

Fortunes continue to be made by people selling information online.

If you’re interested in claiming your piece of the online pie, a great way to get started is to turn one of your passions into an e-book. And once it’s finished, marketing it is a snap. There are companies that, on top of processing your online transactions, give you access to a ready-made sales force to help you sell your product.

Clickbank.com is one such company. In business since 1998, they have an affiliate program that is 100,000 members strong.

As soon as you set up a Clickbank merchant account (for a fee of $49.95), just follow the easy step-by-step instructions for listing your e-book in the Clickbank marketplace. This is where active Clickbank affiliates search for products to promote with their websites or e-zines.

Let’s say you have a passion for fly fishing. So you write an e-book titled How to Become a Fly Fishing Expert and list it on Clickbank. A Clickbank affiliate who specializes in products for fishermen sees the listing and decides to promote it. He writes a sales blurb and posts it with his affiliate link on his website. In exchange, he gets a piece of any sales made as a result of his efforts.

You determine the percentage of the sale price you’re willing to give up. (A 50/50 split seems to be the most common.) And Clickbank takes care of paying the affiliate his share.

As time goes on, you could have hundreds (or even thousands) of Clickbank affiliates helping you promote your e-book.

For you, it’s found money. Without lifting a finger, you’re making sales to people you otherwise may never have reached.

Now, to generate an even bigger income stream, you can make “backend” sales to those same customers.

These people have just bought your e-book and love your innovative fly fishing tips. You’ve got them very interested in what you have to say, so now is the best time to sell them something else. Here are six ideas for additional products you could easily develop:

1. Another e-Book

You could write an e-book about more advanced fly fishing techniques, or one that details The Top 50 Fly Fishing Spots in North America.

2. Online Course

Can you teach someone how to fly fish online? Why not! There are plenty of resources available to tell you how to do it. Just type “develop an online course” into any search engine for examples that you can use to develop your own.

3. Teleseminar

Hire a moderator to interview you about fly fishing, or invite an expert on a related topic to participate in the call with you.

A teleseminar gives you several ways to generate income. You can charge people to listen in on the live call. You can record the call and sell the recordings at a later date. You can sell another one of your products during the call – maybe that second e-book you wrote or the online course you developed. Or you can sell someone else’s product in exchange for a commission. If, for example, you have a travel agent join the call to talk about a special fly fishing vacation package, you would work out a commission deal with him in advance.

4. Webinar

A webinar adds a visual element to the information you’re presenting. It may consist of an online PowerPoint presentation, a text chat, a video (of you reeling in a beauty perhaps?) or even a live video of you via your Web cam. A webinar is a convenient and economical way to make conference-like presentations to your prospects, no matter where in the world they reside.

5. Subscription-Based Site/Service

If you can always think of something new and interesting to say about your area of expertise, you could set up a membership site to publish your information – and charge members to access the content. For example, if 200 avid fly fishermen subscribe to your “members only” e-newsletter at $10 per month, that’s $24,000 a year right there.

6. Live Event

As your list of customers grows, you may want to organize a conference, seminar, or workshop that you can invite them to – and charge a pretty penny for. Not only do fly fishermen love to learn about fly fishing innovations, they love to mingle with other fly fishermen. The added bonus: If you video or record the event, you’ll instantly have another product to sell.

No matter how you decide to market your backend products, never lose sight of the fact that “It’s all about your customer” - not you. Frank Bettger hit the nail on the head in his classic sales book How I Raised Myself From Failure to Success in Selling when he said that marketing is about “finding out what people want, and helping them get it.”

Keep that in mind as your backend strategy evolves.

Now I said I’d give you six ideas for turning something you already love to do into an ongoing stream of income… but I really want to share a seventh one with you. In fact, it’s quite possibly more exciting than any of the opportunities listed above. I’m talking about a low-tech, spare-time source of truly passive income.

Copywriter Nick Usborne put this moneymaking strategy to work himself by taking a few simple steps. He spends a few hours on it each week. And last week, he pulled in $4,447. But that’s just the tip of the iceberg…

You, too, can learn how to create a steady, consistent second income just by repeating the simple steps Nick followed. Discover the four-step process right here.

[Ed. Note: John Wood is a copywriter with American Writers and Artists Inc. Learn how to write effective online sales copy that converts website visitors into cash with AWAI's free newsletter, Wealthy Web Writer. Get your complimentary subscription now.]

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An Income-Doubling Secret of the Wealthy

By Raymond Aaron

Wealthy people have a secret that makes it easy for them to dramatically increase their income. You instinctively know this secret… and are probably even using it without realizing it.

What is it? Leverage.

When people order in pizza for dinner, they are leveraging the resources of a local pizza place – its staff and food, as well as its delivery service. When parents with young kids enjoy an evening out, they are leveraging the time of a babysitter. When a businessman hops into a taxi, he is leveraging the driving skills of the cabbie.

Here’s how you can leverage other people’s resources, time, and skills to increase your success in business:

• Think of the work you do. Then think of ways that others already support you in getting that work done. Does your secretary help you get to meetings on time? Does a colleague with a flair for math help you balance your expense account at the end of the month? Is there more that these people could do to help you?

• Think of tasks you do that you are not particularly good at – perhaps PowerPoint presentations or writing memos. Can these tasks be done by others?

• Find a way to get help with just one task from just one person. Maybe ask your company’s graphic designer to help you beautify your product presentation… or forward your next memo to a staff writer for some editing and polish.

Start with one way to leverage someone else’s help. Measure your success. Celebrate your success.

Then find one more way… then another… and then another.

That’s what I do. That’s what every successful person does. Now, you are doing it too!

[Ed. Note: A well-known international speaker, Raymond Aaron is the author of seven books, including the New York Times bestseller Chicken Soup for the Parent's Soul. Get two free chapters of his latest book - Double Your Income Doing What You Love - at RaymondAaron.com.

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Revolutionary Breakthrough Extends Life

By Dr. Al Sears

The biggest breakthrough in anti-aging medicine in our lifetime involves telomere biology.

Each time your cells divide, they copy your DNA to make the new cell. But the telomeres – the sections of DNA at both ends of a chromosome – get shorter with every copy. And the shorter your telomeres are, the “older” the cell acts.

Once the telomeres get to their shortest length, your cells can no longer divide, and damaged or diseased cells aren’t replaced. This causes a chain reaction that weakens your tissues and organs. And that can only lead to disease… and, ultimately, death.

Fortunately, there are some ways to start to slow down the rate at which your telomeres are shortening right now…

1. Lower your homocysteine levels. According to a report in the journal Atherosclerosis,high levels of this amino acid can shorten your telomeres as much as 3 times faster.

I help my patients lower their homocysteine levels by having them supplement daily with the following:

• Vitamin B12 – 500 mcg
• Folic acid – 800 mcg
• Vitamin B6 – 25 mg
• Riboflavin (B2) – 25 mg
• TMG (trimethylglycine) – 500 mg

You can find these supplements at your local health food store. If you don’t want to take them all separately, you can use the same formula I give my patients.

2. Take vitamin C. This inexpensive supplement is a powerful antioxidant. And recent studies – including one reported in the journal Life Sciences - show it can slow telomere shortening by over 50 percent. I recommend 2,000 mg per day to my patients.

3. Take SOD. Besides protecting your cells from the damage of toxins and stress, SOD (superoxide dismutase) has been shown to slow the rate of telomere shortening. I recommend 500 mg a day. You can find it at your local health food store. Or you can check out my formula, which contains SOD as well as other potent cell protectors.

[Ed. Note: Dr. Sears is a practicing physician and the author of The Doctor's Heart Cure. He is also a nutritional expert, a fitness expert, and is certified by the American Board of Anti-Aging Medicine. Find Dr. Sears's practical solutions and get immediate access to more than 500 of his articles by visiting www.alsearsmd.com.

For more expert recommendations on how to feel better and live longer, check out ETR's FREE natural health newsletter.]

The Language Perfectionist: A Multitude of Misuses

By Don Hauptman

Here’s another compilation of errors, all spotted during my routine reading of various print publications:

• “There’s only one institution capable of holding these leaders’ feet to the fire: the national press corp.”
  The correct word here is not corp., an abbreviation of corporation, but corps (pronounced “core”) – a group of people acting under direction, as in Marine Corps.

• Letter to Editor I: “Children these days are taught that simply trying your best at an activity is all that is needed to enjoy the spoils of victory, regardless of the true outcome. These lessons are re-enforced when adults are insulated from the consequences of their actions… .”
  The writer probably isn’t referring to a police activity, so he should have used the word reinforced.

• Letter to Editor II: “Having just come back from Disney World for the third time since November, I can tell you the decrease in attendance is a myth… me thinks the mouse is crying ‘wolf.’”
  Unless the writer is Tarzan or Frankenstein’s monster, he meant to say methinks, an archaic form of “I think” or “It seems to me” that, nowadays, is used only in a jocular fashion.

• Ad headline: “Graphics Auction Event of the Decade (To Be Offered in Bulk or Piece Meal Basis)”
  Piecemeal – like methinks – is one word, not two.

• “You have two 15-year-olds mashing in the back seat of the car – who’s the criminal here? Do we really need Big Brother to decide whether or not that needs to be judiciously pursued?”The word judicious means prudent, exhibiting good judgment. It’s possible that this is what the quoted speaker meant, but my hunch is that she thought the word has something to do with the judicial system. The correct word in this context is legally.

Note that the above are most likely not simple typos but rather what I call “errors of ignorance” – mistakes that neither the writers nor their editors caught.

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book recently published by AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]

It’s Fun to Know: About Apollo 11

When Neil Armstrong and Buzz Aldrin walked on the moon 40 years ago, it was a huge technological feat. Here are a few fun (and little-known) facts about the mission:

• The computers on the mission had less processing power than a cellphone does today.
• Neil Armstrong’s “one small step” was actually a 3.5 foot jump to the lunar surface.
• Planting the American flag (made by Sears, by the way, which got no product placement credit at the time) was a difficult task. The moon’s surface is rock covered by a thin layer of dust. So Aldrin and Armstrong had to jam the flagpole in as far as they could for the pictures.

(Source: Popular Science)

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Word to the Wise: Jocular

“Jocular” (JOK-yuh-lur) – from the Latin – means facetious; comic or jesting.

Example (as used by Don Hauptman today): “Unless the writer is Tarzan or Frankenstein’s monster, he meant to say methinks, an archaic form of ‘I think’ or ‘It seems to me’ that, nowadays, is used only in a jocular fashion.”

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