Question: Are you passionate about what you do? Or just passionate about the money you make?
I’m going to let you in on a little secret: It’s a lot easier to make money when you’re passionate about what you’re doing.
How many people are locked into a job they can’t stand, only because they get a steady paycheck and benefits? I’m willing to bet there are quite a few.
You don’t have to be one of them.
The career you chose obviously once sparked an interest in you … even if it was only because you deemed it a profitable venture. The profit potential of any career is, of course, important. But how you arrive at those profits is up to you.
For example, I love Internet marketing. I love everything about it — the strategies, the tactics, the implementation. Everything.
Plus, I’ve had a successful track record of launching and running new businesses.
On top of that, I’m constantly searching for new and better ways to grow a business.
So when I made the decision to develop a business that would give me the autonomy to spend more time with my family and friends, I went with the one thing I knew I could “hang my hat on” and pursue with a passion — helping others do the same.
Needless to say, it was the right choice.
I urge you to find those same strengths and passions in yourself. Then seek out ways to build a business around them.
Remember, success is not just about the numbers. It’s not all about how much you can cut from your company’s expenses or how fat your bank account grows over time.
Think about the people behind non-profit organizations.
They usually work for less money than their corporate peers, so you know they have to love what they’re doing. They might have a trait you don’t yet possess … the ability to define their success by how much they get to follow their passions and realize their dreams.
How fulfilled are you?
Do you dread going to work every day?
Do you find yourself wanting to call in sick because you can’t stand thinking about the work you have to do?
If so, you have to make passion part of your routine.
That means taking command of your future by starting your own business.
I’m not saying you’ll be able to meet every task associated with being an entrepreneur with enthusiasm. You may not like packaging and shipping or printing out invoices, for example. It may be a pain to source service providers.
But you can come into work every day and be excited about what you’re about to accomplish.
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More than $2 trillion in business is conducted through this channel every year. That’s billions every month … millions every week … through your phone, TV, computer, and mailbox. If you don’t understand how this channel works, it is invisible to you. But once you “get it,” you become an insider and can start profiting from this huge flow of spending. The profit opportunities are enormous. All you need to do is get your “foot in the door.”
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And because you’re the one in charge, you’ll be able to delegate most of the tasks that weigh you down and focus your attention and time on those that give you satisfaction.
By transmitting your enthusiasm to your employees, you will make that the driving force behind your company’s success. You’ll also be able to create an ideal work environment — not only for your employees but for yourself. That might mean working on a “nonstandard” work schedule. Maybe from 5:00 p.m. to 1:00 in the morning so you can spend time with your young children during the day. Or working from 5:00 a.m. to 1:00 p.m. so you can pursue other interests in the afternoon and evening.
Which brings me to another question …
Is there something you’ve been wanting to do that’s been impossible because of your current job and work schedule?
Let’s say there’s a cause you care deeply about — and you’d like to actively support it. As the owner of your own business, you could use some of the time you’ve freed up with your “nonstandard” work schedule to do some volunteering. Or you could have your business sponsor a charitable event. That way, you’d not only be earning your living by doing something you love … you’d be giving to others at the same time.
When you find ways to love what you do, success — yours and that of the people around you — will come naturally.
When you love the work you do, you’ll have a positive attitude. That will help you accomplish more in every aspect of your life.
And don’t be afraid to show off your passion. Because your energy and enthusiasm will inspire everyone around you to fuel their own success.
So let me ask you this again: Are you passionate about what you do? Or just passionate about the money you make?
What you work hard for should be something you believe in — something that will create a better life for you and your family. Maybe even the world.
It that doesn’t describe what you’re doing now … it’s time to make a change.
P.S. Ready to match your passion with a profitable business? At Early to Rise’s upcoming Info-Marketing Bootcamp, I’ll show you how to get the most out of your life and career, along with plenty of practical techniques for starting and growing your own online business. I’ll be joined by a dozen experts in social media, search engine marketing, copywriting, and more. Find out more about Bootcamp here.
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More wealth, health, and wisdom from Masterson …
Sometimes it pays to know a bit of history. Listen to this:
The first video on YouTube was posted in April 2005. Since then, YouTube has grown exponentially. These days, 20 hours of video are being uploaded every minute.
In other words, if the major networks (NBC, CBS, and ABC) broadcast 24 hours a day, 7 days a week, for 60 years, they wouldn’t put out as much content as YouTube puts up in 60 days.
That growth has created a great deal of interest in social media from the business community. Just about everybody and his brother are looking to capitalize on the opportunity.
But I am not rushing forward. I am going to sit back and observe. If I see something I like, I’ll move in.
Social media may well have applications for my business. But I’m almost positive they will never be primary benefits. I can see these sites for testimonials and interviews. But I can’t see them as a mainstream technique for selling products to new customers. And that, as they say, is where the rubber meets the road.
When my homocysteine levels were a bit high a few years ago, Dr. Sears recommended folic acid to bring them down.
Studies had shown, he said, that high homocysteine levels increase the risk of heart attacks and strokes. In fact, they are a better indicator than high cholesterol.
I started taking folic acid and it worked. So I’ve been taking it ever since.
Now there is new information about its benefits. A study reported just last week in Total Health Breakthroughs showed that folic acid reduces blood pressure and improves blood flow to the legs. (Decreased blood flow occurs when the arteries become clogged with fatty deposits.) Test subjects were given 400 mcg per day. Improvements were seen in only 16 weeks.
You can get folic acid from cow’s liver, spinach, and black-eyed peas. But for maximum benefit, Dr. Sears recommends taking a high-quality natural supplement.
In a recent essay, Bob Bly identified 12 “truths that govern the freelance writing profession today.”
I was not surprised to agree with all 12. When a master speaks — and Bob is a master copywriter — I pay attention.
Three of them that can apply to almost any entrepreneurial activity:
1. When there is a lot of competition in a market, it becomes a buyer’s market. That puts downward pressure on the prices you can charge.
2. But much of that competition is weak or mediocre. You can improve your chances of success by providing a better product or service.
3. The scarcer something is, the more you can charge for it. Therefore, another good strategy for making more money is to focus on subjects/products/services that most others avoid.
If you’d like to see all 12 of Bob’s “truths,” go here.
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