Issue# 2708

• WEALTHY: Today is the day your financial freedom begins (Yanik Silver)
• HEALTHY: More sleep, fewer colds (Kelley Herring)
• WISE: James Baldwin on freedom

ALSO IN THIS ISSUE:

• A politically incorrect look at leadership (Michael Masterson)
• 5 ways to get Google to love your site (Howie Jacobson)
• It’s Good to Know… about the forever cellphone battery
• Add “pother” to your vocabulary

The Secret “Three-Step Strategy” to Internet Riches

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Could Today Be Your Personal Independence Day?

By Yanik Silver

July 4th is the day for all Americans to celebrate their independence. But what does “independence day” – mean for you personally?

My father reminds me that July 3, 1976 was his “independence day,” since that’s the day my family came to the United States from Russia.

My independence day was on July 1, 1999. That’s the day I left my father’s business to work on my own.

It was one of the hardest decisions of my life. You see, I had worked for my dad since I was 12, and he thought I was eventually going to take over the company. I had that same thought – until I got the “entrepreneurial bug.” In fact, my wife Missy and I were talking about this recently. She remembered that when she met me 11 years ago, I had only one thought: “How can I grow my father’s business?” I stayed late, working on new ads and marketing pieces. I was in early, calling my accounts to try to make sales.

I had been studying direct marketing, and that was really paying off for my dad’s business. (Actually, his company still uses a lot of the ads I wrote in 1998 because they still work today.) But with every ad I wrote, I was getting more and more aggravated. Not because the ads weren’t producing sales. They were. But because everyone in the company seemed to be an advertising “expert” – even though they’d never studied or read anything on the subject.

For every ad I wrote, I had to fight to get it out there. I got sick of it, and decided to create my own product so I could write ads for myself.

My first product was designed for dermatologists – to help them get new patients for cosmetic procedures. It was a big kit – a manual, tapes, reports, diskettes, etc. – and I was selling it for $900.

I ran my first ad in April 1998 in Dermatologic Surgery magazine. I got 10 responses, and sent them the 20-page sales letter I’d written. Not one order.

I waited…

Sent out a follow-up letter to the 10 respondents.

Nothing…

Then I sent a third letter, reminding them that the deadline to get all the free bonuses was only 10 days away.

Finally, on the very last day, one order came over my fax machine. (And I still remember that doctor’s name.)

What an incredible feeling! It took me a little over a year to finally quit my “day job” – but with that first sale, I realized I had the power to chart my own course. I think it has to do with the confidence you get when you know you’ve created something that people want and are willing to exchange money for.

The first sale is usually the hardest – but also the most rewarding. And I love it when I can help turn on that light in other people.

So when will your independence day be?

When that day comes, I bet you’ll never forget it. No matter how bleak things looked up to that point, you’ll look back and realize that your “impossible” situation was simply opportunity staring you in the face.

Take my good friend, Jim Edwards. His independence day came about because he got fired. I remember the conversation we had right after it happened. We were throwing around some ideas that he might be able to pursue now that he was “free” – and we came up with “33 Days to Online Profits.” Right then and there, we outlined each of the 33 days, and moved forward from there. “33 Days” has been a tremendous six-figure income earner for both of us since the beginning, and it’s still going strong.

What can you do to achieve your independence?

Let’s start with this: What are you doing with your spare time?

• Watching TV… or reading books in your field?
• Playing cards… or practicing your copywriting?
• Yakking with your friends… or studying direct marketing?

It all comes down to the choices you make.

You shouldn’t let a single day go by without making sure you are taking at least one proactive step toward your own independence.

Being able to do what you want when you want may seem very far away right now. But don’t let that stop you from taking baby steps each and every day.

What else?

Learn to be different. The truth is, you need to become extraordinary if you expect to achieve extraordinary results. That means doing things others don’t (or won’t) do. It also means NOT listening to advice – unless it’s coming from someone who’s already successful at what you want to do.

I think you’ll find that only 5 percent of the people you run into are truly successful. Which means that if you simply do the opposite of what the other 95 percent are doing, you should be okay. In other words, don’t adopt a herd mentality. Think for yourself.

Please don’t get me wrong. I am not telling you to be elitist. But it is tremendously important to go through life with your eyes wide open. The truth is, most of your friends (right now) probably don’t want you to succeed. That would imply that they are losers. That would mean that they are failures.

Nobody is going to propel you to success except yourself. So get on it today… and prepare to proclaim your own independence day.

[Ed. Note: Serial entrepreneur Yanik Silver believes you can make more, have more fun, and give more back! Find out how with his Maverick Business Insider Introductory Package right here.

Now's your chance to proclaim your independence day and start building a lifetime free of financial worries. It's not too late to get expert guidance for your own moneymaking Internet business. With ETR's hands-on instruction, you could have your business up and running by July 18. But hurry - time is running out to join this exclusive event. Act by 7:00 p.m. Eastern this Friday and get a special hotel discount. Get all the details here.]

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What if You KNEW You Couldn’t Fail?

What if you knew you couldn’t fail at making money? I mean it…

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GONE are your unpaid bills… GONE is that old clunker of a car and now you have a Mercedes… GONE is the stress of never having to worry about making lots of money and your family never suffering again!

Now, how would your life change if you had a Billionaire Mentor reveal to you his “wealth attraction secrets?”

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Redefining the Role of a Business Leader

By Michael Masterson

Leadership has replaced excellence as the go-to concept in business seminars and boardrooms. Figuring out what good leadership is has become a favorite topic among business school professors, corporate executives, and management consultants.

Unfortunately, some half-baked notions and even a few potentially false ideas have become popular. For example:

• The first job of a business leader should be to make his employees happy.
• Effective leaders are patient, kind, and considerate.
• To lead well, you must be inclusive and collaborative.
• Team building is the essence of good leadership.
• Diversity and fairness are hallmarks of the superior leader.

I’m not saying that goodness and fair play aren’t admirable qualities in a leader. But when I think about my experience in business – what I actually did, rather than what I’d like to have done – I see that much of this sort of politically correct behavior was conspicuously absent.

A leader’s primary job is to get people to do what needs to be done. And there are fundamentally two approaches: bullying them and inspiring them.

The leader who bribes, demeans, threatens, and shouts can get the work done – but at a cost: the loss of loyalty. He can be effective so long as he holds power, but the moment power slips away so does his effectiveness. If his power weakens sufficiently, everyone who can will turn against him. On the other hand, the leader who persuades others to follow him not by force but by inspiration creates a bank of good will that stays with him, even if his personal power disappears.

If getting people to do the work is the first job of a leader, creating and promoting a view of what that work will look like once completed is a close second. Successful leaders need not be clever or original, but they must have a good and attractive idea about the future of their business.

One of the best and most successful business leaders I know always imagines his company as an internationalized “beehive” of smart ideas. He doesn’t define it that way. In fact, he never defines it at all. But when he talks about what new products “make sense” for the business and why “it might be a good idea” to open a new office in Cape Town, his employees get the picture.

He breaks most of the accepted “rules” for good leadership, except that he has a compelling vision about the future of his business and a capacity to persuade his employees to make it happen. These two traits have created and grown a profitable, thriving company that sells good ideas to millions of people around the world.

So if you read nothing else about leadership, know this: If you can learn the art of persuasion and lock on to a compelling vision, you have all you really need to be a great leader.

[Ed. Note: The above was adapted from Michael Masterson's book Power and Persuasion. Pick up your copy to discover the keys to mastering the universal rules of success and unlocking your personal and professional power.]

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The 5 Characteristics of an Authority Website

By Howie Jacobson

Google loves “authority” websites – sites that provide valuable information, and don’t just try to sell stuff. And to show their love, Google rewards authority sites with high search engine rankings and lower cost-per-click AdWords keywords.

Sound good?

If you’re ready to be an authority in your industry, here are the five major characteristics your website should have:

1. High-Quality Content – good, useful material

2. A Large Quantity of Content – lots of pages

3. A High Frequency of Updates – so Google sees the site is always growing and staying current

4. User-Friendly, Intuitive Navigation – with many helpful links

5. A Good Reputation – as determined by other authority sites linking to yours

The easiest way to create an authority website is by blogging. In fact, my entire AskHowie site was constructed as a Wordpress blog. (It was free, except for some design of the header and some custom hand-holding – er, programming for special features.)

[Ed. Note: Howie Jacobson is the expert on Google AdWords and driving traffic to your website. Get his complimentary AdWords ER Report "Why Most AdWords Campaigns Fail - and How to Make Yours Succeed" at www.AskHowie.com

Getting Google on your good side is the key to more traffic and more sales. Find out how to get Howie's expert advice on amping up your traffic right here.]

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Why You Shouldn’t Feel Guilty for Taking Naps

By Kelley Herring

Do you make it a habit to hit the hay early or catch an afternoon siesta? Don’t feel guilty. That extra time slumbering can reduce your risk of gaining unwanted pounds – and help slash your sick days too.

In a recent study conducted at Carnegie Mellon University, participants were exposed to the rhinovirus (cold virus). Those who regularly slept eight hours a night were 300 percent less likely to catch a cold than those sleeping seven hours or less.

Along with getting sufficient, sound sleep, keep your immune system on high alert by getting adequate vitamin D (all it takes is exposing yourself to sunlight for 15-20 minutes, three days a week) and immune-boosting nutrients, including vitamin C and selenium.

[Ed Note: Did you know that 70 percent of your immune system is in your gut? It's true! But if you're eating this common food, you're wiping out 50 percent of your immune arsenal. Find out how to avoid it (and other immune wreckers) in Kelley Herring's revolutionary 7-part health transformation program, Your Plate, Your Fate. Get all the details and learn how to get 3 bonus books right here.]

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It’s Good to Know: The Forever Cellphone Battery

Nokia is working on a way to ensure you won’t have to recharge your cellphone… ever. The technology, which involves harnessing ambient electromagnetic radiation (the same stuff that creates static on your radio) to charge your battery, is already available – but it must be made about 10 times more powerful to generate enough juice for a cellphone.

Nokia’s researchers hope to have a working model on the market in three to four years.

(Source: Popular Science)

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How Would an Extra $3,000 a Month Change YOUR Life?

Picture this…

While you slept last night, your bank account was pumped with cash. It doesn’t matter where you are or what you’re doing, you just help yourself to the money from any ATM, anytime of day. All because of a conversation you had over a coffee, let’s say.

Then, think how you’ll spend it. If nothing else, it’s a very nice safety net isn’t it?

And what if it didn’t cost you anything to make this?

Get all the details on a no-downside method of getting recession-proof cash pay-outs of over $3,000 a month right here.

Word to the Wise: Pother

“Pother” (POTH-er) – a word of unknown origin – is a commotion; a disturbance; a state of nervous activity.

Example (as used by Katherine Powers in the Boston Globe): “The victor makes a big production of his triumph, flying to a high wall, flapping his wings and crowing. All this pother attracts an eagle, who grabs the braggart with his talons, and that’s the end of that.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

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This entry was posted on Wednesday, July 1st, 2009 at 5:10 am and is filed under Daily Issues .