“Dear ETR, I was wondering if you accept articles for your newsletter?”
I get e-mails like this on a weekly basis. And I applaud the senders for their initiative. Since ETR has over 450,000 subscribers, it is a good marketing strategy to get your name and ideas – and a link to your website – into our newsletter.
If you have an Internet business, you, too, should be looking for reliable methods of generating traffic to your site and growing your e-mail list. Publishing articles in other people’s e-newsletters is an easy, free way to do both.
But a word of caution: You must adhere to what I call the “relevancy principle.”
You see, you can’t just write any old article, send it to an e-newsletter, and expect it to be published. (All too often, I get submissions like these for ETR, and I have to turn them away.)
First, of course, you need to ask if the publisher is looking for submissions. Next, you should ask for contributor guidelines so you know exactly what the publisher is looking for. Plus, you should read the newsletter you are submitting to. That way, you’ll be familiar with its style and content.
But most important, you need to make sure that you, your business, and your article complement the newsletter.
For instance, if you run a home improvement company, you probably wouldn’t be a good “fit” for an e-newsletter about mutual funds. You’d do better to send articles to newsletters that target real estate investors, new homeowners, or even recently single women.
Abiding by the relevancy principle can help you in two ways. First, it’s more likely that a newsletter publisher will accept your articles. She wants to send relevant, useful information to her readers… so you’ve just made her job easier. Second, you’ll make a stronger connection with her readers – and attract people to your site who are already interested in what your business is all about.
[Ed. Note: Find out exactly how to start and grow your own Internet business with ETR's Internet Money Club Learner's Edition. It comes to your doorstep in a 10-pound box packed full of DVDs, CDs, workbooks, resource guides, and more filled with the tools you need to go from scratch to your own multimillion-dollar business. Get the details here.]
Similar Articles:
- A Free Way to Build Your E-Mail List – As an Internet marketer, your most important possession is your e-mail list – people who have given …
- When Will It Be Safe to Go Back in the Water? – One question keeps coming up when I talk to my friends and family these days: “How will I know when …
- Proving You’re Not a Spammer – Spammers have made life tougher for Internet marketers. Anytime you send an e-mail to a subscriber t…
- 2 Easy Ways to Get More of What You Want – Have you noticed the new “advancements” on ETR’s website? If you haven’t, you’re missing out. They g…
- Worth Quoting: Dale Carnegie on 6 Ways to Make People Like You – “Principle 1. Become genuinely interested in other people. Principle 2. Smile. Principle 3. Remember…
- How to Build Your E-Mail Subscriber List Quickly and Easily – If you’re interested in making money on the Internet, there’s one simple skill you absolutely, posit…
- Professional Stock Pickers Are Failing Their Test – Chances are your actively managed mutual fund is disappointing you. You’d probably get better return…
Hello Suzanne,
Very good and very relevant post.
These are the same guidelines that print magazines have always had. Following them is just good business, and it saves time — yours and the publisher’s.