How to Dominate Your Market With a Product Launch
Issue #2298
- WEALTHY: 2 investments that hold up in an economic slowdown (Rick Pendergraft)
- HEALTHY: Try this instant stress-reducer (Dr. Joseph McCaffrey)
- WISE: Charles J. Givens on effort vs. results
ALSO IN THIS ISSUE:
- How to create instant momentum for your business (Jeff Walker)
- You’ll never mix up these two words again (Don Hauptman)
- It’s Fun to Know… about lickable ads
- Add "constitutional" (used as a noun) to your vocabulary
The Billionaire Way
I just wanted to say thank you for putting The Billionaire Way together for others to learn from as well as myself. I have made it a mission in my life to learn from the greatest minds in history and business.
I came from a humble beginning… searching. I found what I needed to know in The Billionaire Way. My most important lesson was they are all human just like you and me. They had special skills which anyone can develop to attract that bit of luck we all need in life… that extra edge.
These lessons can be learned in The Billionaire Way and you don’t have to spend your whole life as a mission, as I have, to find what I found here in The Billionaire Way .
I enjoyed our call. It put the final touches together that I have needed. If I do happen to get stuck on something thanks for saying I can contact you again. People look to me for advice. It is reassuring to ask and receive advice and have an enriching conversation… I find it is rare.
Thank you
- Aaron Kaggie
President. of Kaggie Holdings, Inc.
Kearns, Utah
Please click here for all the details on this unique program.
2 Stocks to Put in Your Cupboard
During times like this, when the economy slows and discretionary spending dries up, there are still some products that people keep on buying. And that is great news for two consumer-staple manufacturers: Procter & Gamble (PG) and Johnson & Johnson (JNJ).
Don’t get me wrong. These are great companies to own during economic expansion. But they are even better during slowdowns. That is because demand for their products - which include Band-Aids, Sudafed, Tylenol, Pringles, Folgers coffee, and hundreds of others - never slows down. And constant demand means their earnings remain steady… which is critical to maintain stock values.
Investing in these companies won’t give you explosive returns. But with today’s economic and stock market uncertainty, wealth preservation should be your top priority. And that’s what these consumer-staple manufacturers will do for you.
Consumer staples should be a staple of your portfolio in today’s economy. Look to pick up Procter & Gamble and Johnson & Johnson to balance your portfolio and add some safety to the mix.
[Ed. Note: Rick Pendergraft is a professional trader and market analyst. In Rick’s new investment service, he reveals how you can make hundreds - even thousands - of dollars just by playing a simple game of "guess the pattern." Learn more here.]
"Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort."
Charles J. Givens
How to Dominate Your Market With a Product Launch
By Jeff Walker
If you want to give your business instant momentum, the best way to do it is with a major product launch.
I mean, why bother starting off slow if you can start off with "both guns blazing" and big-time cash flow?
And I do mean big-time cash flow. Some of the launches I’ve been doing lately are generating six and even seven figures in a matter of a few days.
Now I know those numbers might sound crazy and just plain unthinkable… but they are quite real.
Of course, this didn’t happen overnight. It took me a long time to develop my formula for product launches. And, initially, they were much more modest. The first one generated about $1,400. But I kept testing and tweaking my process… and the results kept getting better.
I remember the one where it seemed like I had it all figured out. That product launch did $34,762 in one week, and I was walking on cloud nine. But it turned out that was just the beginning. Soon afterward, I had a launch that did about $106,000 in a week. And then I helped a friend down $1.08 million in just 24 hours!
And things have kept rolling from there.
A couple of years ago, I released a home-study course that taught all my product launch techniques… the Product Launch Formula. And the results have been staggering. We are talking about $65 million in product launches… and that number grows almost every day. That qualifies as big-time cash for just about anyone.
Okay, so how do you put together a product launch?
Here are some of the key things you must do:
1. Turn your launch into an event.
People today are bored. They are also busy.
Because of this, it’s difficult to get their attention… and even more difficult to keep their attention.
That’s why you need to turn your marketing into an event. It will set you apart, hook people in, and keep their attention.
I’m talking about making your marketing more like a soap opera or reality TV show that leaves you hanging from episode to episode… where your prospective customers are dying to know what happens next.
Every step of the process should set up the next step. Make them wonder what you are going to do. What’s going to happen. And make them think that even you aren’t sure.
My good friend Rich Schefren did this recently when he launched his Attention Age Doctrine. The pre-launch started months before the actual launch, when he told his subscribers that he was working on a groundbreaking report - the Attention Age Doctrine .
For weeks, Rich talked about the Doctrine and give hints about what it contained. Anticipation grew and grew. Some of his subscribers actually posted videos on YouTube telling Rich how anxious they were to get it.
Excitement is contagious. If you want to create anticipation and buzz for something, show how other people are already excited and buzzing about it. So, of course, Rich pointed out those videos in his marketing.
Finally, as the release day drew closer, Rich gave almost daily updates on his blog. He also sent out e-mails about the upcoming report and the exact schedule for the release. He even posted a timer on his website that ticked down the seconds to the exact moment of the launch.
When the report was finally released, more than 50,000 people downloaded it in just a few days.
The best product launchers do this. They create anticipation and excitement by turning the launch into an event. And when you really do it right, it almost looks like an accident.
2. Think in terms of sequences.
Treat the entire marketing effort like an ongoing story… where each piece builds on the last piece. Don’t expect one e-mail or one sales letter to do the trick. Think in terms of both a pre-launch sequence and a launch sequence.
Your pre-launch sequence can be anywhere from one week long to four weeks long (or even longer). This gives you time to pre-sell your prospects before they even get to your sales letter.
Start off the pre-launch by gathering feedback. I like to do this with a survey. I vaguely define the product, and then I ask my prospective customers to tell me one or two things that they think the product needs to have or do.
A survey like that will give you lots of material to work. It will also raise lots of questions (potential objections) about the product that need to be answered. So the next step of your pre-launch sequence is to answer those questions.
Finally, toward the end of your pre-launch, you will start to define your product and offer.
This way, your prospects will hit your sales letter after you’ve already fielded their objections. Plus, they already have a pretty good idea of what your product is and why they need to have it.
3. Use a variety of methods to reach your prospects.
Different people like to "consume" information in different ways. So mix things up in your pre-launch by using several methods - e-mail, blogs, video, and audio - to reach your prospects.
This also helps create buzz. The more ways people hear from you, the greater their perception that other people are talking about you… and the more likely it is that they’ll want to talk about you too.
These three strategies will help you build anticipation for your new product. In my next article for ETR, I’ll reveal five more techniques you can use to make sure your next product launch creates huge cash flow for your company.
[Ed. Note: Jeff Walker is the creator of the Product Launch Formula . You can get real-life Case Studies (including the amazing story of a guy who went from food stamps to a six-figure income using product launches) at Jeff’s site. Click here now.
Learn how to meet all your marketing goals - and achieve all your personal, social, financial, and business dreams - with the help of ETR’s Total Success Achievement Program. Learn more by clicking here.]
The Greatest Medical Discovery of the Century
Scientists have discovered a remarkable substance that has the power to prevent diabetes, stop heart disease before it starts, and kill cancer cells on contact. In fact, this substance has been shown to prevent and treat more than 20 major diseases in all!
However, more than 85% of the population is deficient in this disease-killer at least part of the year. And believe it or not, medical professionals and health authorities actually advise people to avoid the single greatest source of this vital substance.
Click here to learn why you probably haven’t heard about this revolutionary discovery.
The Stress-Reducing Power of a Daily Task List
By Joseph McCaffrey, M.D., FACS
Here’s a quick suggestion for relieving stress: Don’t ask your brain to do something it’s not particularly good at.
Much of the stress in today’s world comes from having to juggle multiple tasks and responsibilities. If you try to keep track of all that in your head, you’re using some of your brainpower to remember and prioritize. Which means it’s not available to actually think. Not only that, you wind up with an underlying concern that you may be forgetting something important… or that you may not be doing the most important things first.
In short, you feel stress.
Don’t do it.
When you’re faced with multiple tasks and responsibilities, take a moment to write them down. Automatically, that frees up the part of your brain that was trying to keep track of all that stuff. Now you can focus your full mental capabilities on what your wonderful brain does best: problem solving and creating.
The simple act of writing things down changes the overwhelming to the manageable.
[Ed. Note: Joseph McCaffrey, M.D., FACS, is a board-certified surgeon with over 30 years of experience helping people overcome health problems using both conventional and complementary medical practices. For more information about the factors that empower people to attain optimal wellness, visit www.jfmccaffreymd.com.
And to get a free online source of information, motivation, and social support to help you improve your health, lose weight, and get fit, sign up for ETR’s free natural health e-letter.]
The Language Perfectionist: A Roundup of "Confusables."
By Don Hauptman
It’s easy to mistake one word for another, especially when they look or sound similar. Here are five pairs that are often confused and misused:
- You are averse to something if you are reluctant to do it, not adverse. "Adverse" is correctly used to modify a noun: adverse weather, adverse criticism.
- When you boast about your achievement, you flaunt - not flout - it. You flout a rule when you ignore it, violate it, or treat it with contempt.
- If you really want to catch a particular movie, you are eager to see it, not anxious. "Eager" means enthusiastic. "Anxious" means experiencing anxiety or worry.
- Your kids may sometimes irritate you, but they don’t aggravate you. "Aggravate" means to make a condition worse, as in "He tried to help, but his interference just aggravated the problem."
- The word fewer - not less - refers to items that can be counted. As usage expert Theodore M. Bernstein advised, "Use less for quantity and fewer for number."
A note about fewer vs. less: A literate friend of mine claims that he always shops at a certain supermarket because the signs, unlike those at competitive stores in his neighborhood, correctly read "10 Items or Fewer."
[Ed Note: Don Hauptman was a direct-response copywriter for more than 30 years. For his direct-mail subscription packages, he won The Newsletter on Newsletters promotion award for 10 years. He writes about the English language, and is now working on a humorous new book in that genre.]
It’s Fun to Know: Lickable Ads
You’re flipping through a magazine when you see an ad for a new fruit juice. No need to rush out to the grocery store to see how it tastes. With a new type of ad featuring a lickable panel, you can find out immediately.
The removable, flavor-laden stickers can be licked just once and can’t be reattached to the ad. So far, this technology, which has been approved by the FDA, has been used to promote grape juice and toothpaste in popular magazines such as People and Rolling Stone.
Although advertisers are still studying the "ick factor" (how receptive consumers are to licking ads), new flavors are being developed. Keep an eye out for pizza, soy milk, and children’s cold medicines.
(Source: The Wall Street Journal)
The World Is Shrinking… and the Opportunities to Make Money With This “Global” Economy Are Nothing Short of Staggering! If You Know How…
Imagine how well your business would be doing if you could slash your costs by more than 49% while boosting your profits by more than 57%.
You can do it… if you know how.
Today, as a matter of fact, all the Fortune 500 companies are doing just that, and they’re posting record-breaking profits by taking advantage of the “Global Economy.”
Unfortunately until now, only big companies could even think of doing this. But not anymore. Now it’s your turn.
Click here to find out how you can put the “Global Economy” to work for you.
The global borders are shrinking… The world’s becoming a smaller place… Will you just stand there watching opportunity go by or will you seize the moment and put the “Global Economy” to work for you? Click here to read more…
Word to the Wise: Constitutional
A "constitutional" (kon-stih-TOO-shun-ul) is a walk taken for your health (for the benefit of your "constitution").
Example (as used by Richard Elman in Namedropping: Mostly Literary Memoirs): "Kerensky was, I imagine, on his usual early morning constitutional."
[Ed. Note: Become a more persuasive writer and speaker … build your self-confidence and intellect … increase your attractiveness to others … just by spending 10 VERY enjoyable minutes a day with ETR’s new Words to the Wise CD Library.]
Copyright ETR, LLC, 2008