Issue #2208
- WEALTHY: Why you don’t need a website to start building your e-mail list (Patrick Coffey)
- HEALTHY: Search no longer for your brain’s "fountain of youth" (Dr. Jonny Bowden)
- WISE: Michael LeBoeuf on customers
ALSO IN THIS ISSUE:
- Want your voice to be heard? Now’s the time… (Suzanne Richardson)
- 10 little things Andrew’s thankful for
- It’s Good to Know… about India’s cultural diversity
- Add the Indian word "bungalow" to your vocabulary
The Early to Rise 2007 “Giving Thanks” Sales Event
In the spirit of Thanksgiving, today I’d like to offer you savings of up to 64% on many of ETR’s top programs… some discounted by as much as $298!
It’s our way of saying "Thank You" as we enter the holiday season… and giving you extra-special incentive to try one of our life-changing programs.
Just think about it… suppose just one of these products helps you…
Start a business that replaces your full time job with a new six or seven figure income stream…
Make an extra $25,000… $50,000… or even $100,000 next year by radically increasing the pay from your current area of expertise….
Improve the sales of your existing business by 50%… 100%… or more…
Wouldn’t it be a mistake to NOT try it today, when it can be in your hands at the best value ever?
And keep in mind, all have a full, no-gimmick 100% money-back guarantee. So if you’ve ever considered trying one of our life changing programs, there’s no better time than now.
Please take a moment to look at the VERY deep discounts we’re offering you, our loyal reader, over this Thanksgiving weekend.
But do act now, because there’s a very special deal for the first 17 people who take advantage of one particular offering. Orders will be time-stamped so please check it out right now.
"Every company’s greatest assets are its customers, because without customers there is no company."
Michael LeBoeuf
How I Built a 100,000+ E-mail List WITHOUT a Website
By Patrick Coffey, ETR’s Internet Marketing Director
There’s no denying that one of the best ways to build a profitable online business is by having your own e-mail list.
But how do you get started if you don’t even have a website?
Today, I’m going to show you how I built a list of over 100,000 subscribers without one. If you follow these steps, you’ll be able to do it too… without ever hiring a designer.
I discovered this strategy just over two years ago when I wanted to start building an e-mail list for a new e-mail newsletter called Internet Marketing Rant. The newsletter was just an idea and our resources were very limited when I started this project. Plus, I didn’t know if people would respond to it.
I figured there had to be a way to avoid the expense, time, and energy of creating a full website for a concept that might or might not work. After all, we believe you should test your business ideas and prove them before you devote too much of your resources to them.
Just think about what goes into a typical website. You need to create a design and graphics. You need a header, homepage, "contact us" page, site map. Plus, you have to create pages and pages of content just to fill it out. You can easily do these things yourself or hire someone to take care of them for you. But I was impatient. I wanted to get started right away, not spend a week or two putting together a full website.
Then lightning struck. I thought, "Why don’t I skip all that website hassle and just create one small Web page?" If I could get that one small Web page to work, I knew I could always go back later and create a full website.
Now, the Web page I created wasn’t just any page. It was something called a "squeeze page." If you’ve been to any of ETR’s Internet marketing conferences or are a member of our new Internet Money Club, you’re already familiar with this concept. If not, I’m going to give you the 20-second crash course.
Put simply, a squeeze page is a single Web page with the sole purpose of capturing an e-mail address. It’s often formatted like a small sales page, with several paragraphs of sales copy listing the benefits of whatever you want people to sign up for.
Instead of an order button, your squeeze page should have a small sign-up box. Your goal here is to entice people to simply give you their e-mail address. You may want to create a small bonus report about your subject matter to get your website visitors to sign up. But you can also present the e-mails they will receive from you as the "bonus" they’ll get for doing it.
When I started to write my squeeze page, I hit a wall. I thought to myself, "If I’m going to go out and market this e-mail list, I definitely need something to sell." But I didn’t have a product. At first, this looked like a really big problem.
At the time, ETR didn’t have any products related to Internet marketing (the subject matter of the e-mail newsletter I was creating). The only thing we offered was our yearly conference. But a conference was not going to help me acquire brand-new customers.
That’s when I had another revelation. "Why not sell somebody else’s product?" I thought. I knew plenty of people who were selling Internet marketing programs. I just needed to make a deal with one. This is called affiliate marketing. You direct customers to buy someone else’s product, and you get a portion of their profits.
I took that idea a step further. When interested customers visited my squeeze page and gave me their e-mail address, I’d then send them directly to my affiliate’s product page. The product page had already been created by my affiliate, so I had to do very little work. And if some of the people who signed up for our e-mail newsletter bought my affiliate’s product, I’d instantly be making my first sales.
It looked like a win/win situation: I’d build my list, and the share of the money I’d receive from sales would offset some of my costs.
When I put this concept into practice, it worked out even better than I expected. I tested it by investing $1,500 in an advertisement in someone else’s e-mail list. The results blew me away.
Don’t quote me on the numbers, but here’s what happened…
1,200 subscribers signed up for my new e-mail newsletter. And some of them bought the affiliate product I was advertising, bringing in over $4,000 in sales. My share of the sales not only paid for the cost of the ad, but actually turned a profit.
Sounds pretty amazing, doesn’t it? I had no existing product and no website, but there I was, getting paid to build my e-mail list.
I repeated this formula hundreds of times, testing a variety of different e-mail lists and online ads. Some worked really well, and some didn’t. I stuck with the ones that worked, and my list continued to grow.
By the end of the year, I had a list of over 100,000 people. It was an incredible feeling. But the best part was that this list has allowed me to market the new Internet marketing programs we’ve been creating at ETR. Programs that are helping the people who buy them build an e-mail list… partner with JVs and make a fortune… develop their own million-dollar products… and much more. And with the sales of our Internet marketing products, I’ve helped add plenty of money to ETR’s bottom line.
Think about how you can apply this strategy. Here are the steps:
- Find a product in your area of interest that you can sell as an affiliate. (That was my last step, but I know better now.)
- Write your squeeze page. Focus on the benefits the customer will get from your e-mails. And be sure to allude to the product they’ll be offered after they sign up.
- Post this single Web page by registering a domain name and opening a hosting account. (This will cost you less than $10 using a site like GoDaddy.). Start testing. Google AdWords could be a good place to start.
If you’ve wanted to start an online business but think you must have a product or website first, just remember that it’s not necessary. If you start today, you can begin building your e-list tomorrow morning.
[Ed. Note: Avoid the post-Thanksgiving shopping madness with ETR's special "Giving Thanks" sale going on right now. You get savings of up to 64% on many of ETR's top programs... some of which are discounted by as much as $298! Click here to learn which ETR programs you can get for a fraction of the price.]
Make Over 764% from the Silver Supply Crunch!
If you can spot which commodities are undergoing huge supply shortages, you’re on track to make huge gains. Consider:
- Uranium prices soared over 1,200% in the past five years as new nuclear power plants went online.
- Copper prices have zoomed over 426% as world demand hits unprecedented levels.
But had you owned resource companies that took advantage of these supply crunches, you could’ve made MUCH more.
Click here right now to learn the name of one company poised to make early investors over 764% from the silver supply crunch.
ETR Insider Report: Improving ETR
By Suzanne Richardson
Interested in making your opinions known? Want to make a difference? I’ve got a way you can do both. But first, let me tell you what happened last week…
"Which part of ETR do our readers enjoy most?" asked Charlie Byrne, ETR’s Editorial Director. He and I had gotten together with Michael Masterson for a copy meeting. But the conversation had turned to a familiar topic: improving ETR.
"Word to the Wise," I piped up. I’ve read dozens of reader e-mails specifically praising our daily vocabulary feature, so I was pretty confident in my answer.
"Wrong," said Michael. "Whenever I talk to people about ETR, they always say they scroll down to the ‘Good to Know’ first."
"No way," said Charlie. "Most people read ETR for the marketing advice. Whenever someone sends me an e-mail, it’s about a copywriting tip or an Internet marketing suggestion they found helpful or interesting."
The thing is, we just don’t know what our readers like best about ETR. Nor do we know what they like least. Clearly, we need your help. Your ideas can help us improve ETR, so now’s the time to let us know…
- What’s your favorite part of ETR… and why? (Be specific!)
- What’s your least favorite part of ETR… and what can we do to make it better?
- If you’ve ever bought an ETR product or attended an ETR conference, give us your thoughts about that, too. What was good? Not so good? What would you change?
Send your comments to ReaderFeedback@gmail.com. Include your full name and hometown. We’ll not only take your recommendations to heart, we’ll also share the most specific, most useful responses with your fellow ETR readers in an upcoming issue.
Here at ETR, our staff and writers work continuously to bring you concrete, timely, and useful advice. We know you want to increase your income, take your fitness to the next level, and expand your knowledge base. Now you can help us do a better job of helping you. E-mail us at ReaderFeedback@gmail.com.
3 Supplements That Increase Brain Power
Do you sometimes feel like you’re losing your mind? Forgetting things? Having a senior moment? Age-related memory loss is not something you have to accept. Instead, try supplementing your diet with three memory-boosting powerhouses.
1. Acetyl-l-carnitine
Acetyl-l-carnitine just may be a fountain of youth for your brain. It seems to delay the onset of age-related cognitive decline and improve overall cognitive function in the elderly. It also protects the brain from damage due to poor circulation, and it helps repair injured nerve cells. Research shows that people using recommended doses of Acetyl-l-carnitine (500 mg to 1,500 mg daily) for three months had a marked improvement in general cognitive function.
2. Phosphatidylserine
Phosphatidylserine (PS) is a member of a class of biochemicals called phospholipids. Although this nutrient occurs naturally in cell membranes, it’s most concentrated in the brain. In well-documented studies, PS helped restore brain function and improve learning, name recall, concentration, face recognition, the ability to remember phone numbers, and the ability to find misplaced objects.
Brain health depends on PS for a number of important metabolic effects, and it makes it possible for nutrients to move freely in and out of the brain cells. To get the full benefit of this supplement, take it with some fish oil or some fatty fish like salmon or sardines.
3. Ginkgo Biloba
The overwhelming majority of research on ginkgo biloba has shown that it has a positive effect on thinking. Numerous double-blind studies indicate that ginkgo extract is effective in reducing the progress of dementia or the severity of its symptoms. Research has also shown that ginkgo modestly improves both memory and the speed of cognitive functioning.
The leaves of the ginkgo plant contain compounds called glycosides and terpenoids, which are believed to have memory-enhancing properties. Most important, ginkgo improves circulation to the tissues, notably the brain, and its powerful antioxidant action protects against memory-robbing cell damage from free radicals.
Some experts – including Dr. Al Sears – recommend against taking ginkgo long-term because they believe the results are not sustainable. Nonetheless, a six-week cycle of ginkgo with a few weeks off every so often should give you plenty of benefits.
Many "memory" formulas incorporate acetyl-l-carnitine and phosphatidylserine into one elegant formula, often with synergistic nutrients for maximum power. Look for Brain Vibrance, Brain Vitale, or BrainWave Plus.
[Ed. Note: Dr. Jonny Bowden is a nationally known expert on weight loss, nutrition, and health. He's a board certified nutritionist with a master's degree in psychology, and the author of the best-selling book, The 150 Healthiest Foods on Earth. For more information, go to www.jonnybowden.com. To read more of his articles on healthy living in ETR's natural health e-letter, click here.]
10 Little Things I’m Thankful For
By Andrew M. Gordon, ETR’s Investment Director
1. The selection of dark chocolate candy bars has quadrupled this year. And – haven’t you heard – they’re good for you.
2. Separated my shoulder back in March. Rehabilitated it in April and May. The only thing I can’t do now is weed. Talk about a happy ending.
3. Red Sox – World Champions. Patriots – undefeated. Celtics – NBA powerhouse. I must be dreaming.
4. Great years for uranium, nickel and copper, coal, and solar sectors. And I’ve had investments in all of them.
5. Both kids officially out of the house. Can’t figure out why it’s still a mess.
6. Lost 10 pounds without trying. When I mentioned it to my wife, she almost slugged me.
7. Discovered the joys of scuba diving while vacationing down in Turks and Caicos. Can’t wait to do it again once my ears clear.
8. Rediscovered my backhand a couple of months ago. But my serve still stinks.
9. Ordered a wine I never heard of at a restaurant. One sip and I knew: Axios is the best wine I ever had.
10. After two decades of slippage, my hairline has finally stabilized. There is a god and he’s not bald.
It’s Good to Know: India’s Cultural Complexity
Hinduism, Islam, Christianity, and Sikhism are the four major religions in India. Nearly 900 million Hindus make up just over 80 percent of the country’s population. According to a 2001 census, approximately 174 million Muslims live in India. About 22 million are Christians or Sikhs.
(Source: Wikipedia)
Take Charge of Your Future
You don’t have much spare time… you’re not exactly rolling in the bucks… and you’re no Bill Gates when it comes to technology.
We’ve heard you… and that’s why we asked Marc Charles to be our “advance scout” for profit opportunities that you can run from a kitchen table, your desktop, or out on the road.
They’ve got to be inexpensive and easy to start, without a lot of red tape or technical know-how, and still have great income potential.
There’s a reason they call this guy “The King of Business Opportunities”… why not take a look at what he’s got for you?
- Patrick Coffey
Indian Word to the Wise: Bungalow
A "bungalow" (BUNG-guh-loh) is a small one-story cottage. The word is derived from the Hindi for "a low thatched house in the Bengal style."
Example (as used by art historian Russell Lynes): "The bungalow had more to do with how Americans live today [in the 20th century] than any other building that has gone remotely by the name of architecture in our history."
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Michael Masterson
Copyright ETR, LLC, 2007
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