“It’s Just So Much Tougher for Kids These Days”
Issue #2201
- WEALTHY: Is life tougher for today’s grads? (Michael Masterson)
- HEALTHY: A high-fat food that can help keep off extra weight (Craig Ballantyne)
- WISE: Bill Watterson on life in the real world
ALSO IN THIS ISSUE:
- When death isn’t a good motivator (John Forde)
- 10 little things Suzanne’s thankful for
- It’s Good to Know: Were your ancestors at the first Thanksgiving?
- Add "pragmatic" to your vocabulary
A Top Business Breakthrough Known Only by a Handful of Insiders Turns Out to Be One of the Best New Ways to Make a Bundle…
Plenty of people make tons of money every day in Real Estate and on Wall Street. But if you’re looking for something different… and if you don’t have $100,000 to invest or even $10,000…
Well, we’ve found it…
Till now, only a handful of insiders even knew about this almost secret powerful business.
What is it? All I can tell you is that more than half of the world’s billionaires have made their money this way. You’ll have to read on to learn more about it.
Finally the cat’s out of the bag… Click here to read more…
"So, what’s it like in the real world? Well, the food is better, but beyond that, I don’t recommend it."
Bill Watterson
"It’s Just So Much Tougher for Kids These Days."
Many of my friends believe that kids today have a more challenging life than we did when we were young.
"It’s more dangerous out there."
"It’s harder to get into a good college."
"Good jobs are harder to find and harder still to keep."
"It’s just so much tougher for kids these days."
That’s the view of Tamara Draut, who works for an agency that promotes government action and whose book, Strapped. is subtitled "Why America’s 20- and 30- Somethings Can’t Get Ahead."
I read the book because I was curious. Her assertion didn’t seem true.
Draut argues that escalating college costs, high rents, and a tough job environment have forced our young people into an endless cycle of borrowing. The result? A generation that simply can’t make it in today’s economy. She supports her argument with anecdotes. And she concludes her book with a short chapter urging governmental reforms and running credit card companies off campuses.
I’m not an economist. I’m not qualified to do big-picture analysis. Nor do I think I am capable of saying anything especially new or interesting in terms of big-picture answers. But Ms. Draut’s proof wasn’t very convincing (at least to a skeptical reader) and her recommendations weren’t pragmatic. (Even if the government could ban companies from advertising credit cards on campus, for example, would that reduce their use?)
I’m a businessman. A businessman who’s also written a book for college graduates. It’s a guide to help them start building a career (and wealth) in a way that would pretty much guarantee success. I wrote it because my publisher, John Wiley & Sons, thought it would be a good sequel to Automatic Wealth - which was written for an older audience. In writing Automatic Wealth for Grads, I gave myself this mandate: Say what you’d say to your nieces, nephews, and children.
I couldn’t tell them: "Write your congressman and ask him to support government initiatives that would make it easier for recent grads to get a solid start in life. Then wait 10 years, with your fingers crossed." I had to talk about what they could do, as individuals, regardless of how tough times are.
The recommendations I made were based on a much smaller perspective. Not how to solve this "problem" on a national level, but how to get around it, over it, or past it… personally.
Are things really tougher for college grads today?
I’m doubtful. When I graduated from college, I was $7,000 in debt. So was my friend Eric. Peter wasn’t in debt, but he was about to be married so he had different financial concerns. Back then, unemployment was higher than it is now. Bad jobs were scarce. Good jobs were non-existent.
Peter, Eric, and I were doing everything we could to make a buck, but it was tough. I imagine our situation was similar to those who are documented in Strapped. (And $7,000 back then… in 1972… is the equivalent of about $25,000 or $30,000 today.)
We knew we couldn’t save our way out of our situation. We knew we had to earn more money. So we started a little business. An aboveground-pool installation business. We had no connections and no capital, but we had spent the previous summer building pools, so we did have some experience.
We went to a local pool distributor and offered to put up his display pools for free if he’d recommend us to his customers. He let us try one pool, and it took us eight hours - three times longer than it should have - to finish it. But it was built well and he gave us a recommendation.
One recommendation led to another. And before we knew it, we were working 16 hours a day, seven days a week, running four crews and making $300 apiece a day. We did that for 10 weeks straight. At the end of that summer, Eric and I had fully paid off our school loans, and Peter was able to put a down payment on a starter home for himself and his new bride.
I was able to not just get rid of my college debt, but buy myself a car and pay to have my parents’ house repainted.
That gave me a taste for entrepreneurship that I’ve never tired of.
I continued to start and run service businesses for the next several years. And then (after a stint in the Peace Corps) I got a job. As an employee, I learned even more about how businesses work, as well as how to succeed in the corporate world.
I tried to put everything I know about starting out and becoming successful - as an entrepreneur and as an employee - in Automatic Wealth for Grads…and Anyone Else Just Starting Out. If you get the book (and I hope you will), you’ll see that I put a heavy emphasis on what has worked for me:
- Don’t fret about your problems. And don’t wait for the government to solve them. Create a personal plan for success and follow it.
- If you can get a great job (and it’s not impossible), then get to work earlier than everybody else and work harder and longer than everybody else, and do everything you can to work smarter than everybody else.
- If you can’t get a great job, start your own business. Service-oriented businesses, though they have drawbacks, are the easiest and cheapest to launch. The good habits you (hopefully) developed in college will serve you well in this competitive, primarily blue-collar, environment.
- Get an apartment with two or three roommates. And, believe it or not, you can live very well for practically nothing. Good food, wine, and entertainment don’t have to be expensive.
- Save much more than the experts tell you. Pay the government first (taxes can’t be avoided), your college loan next, and then put 15 percent of your income into an investment account. If you don’t make enough money to do that, get another job. Work 16 hours a day if necessary.
- If you begin to feel sorry for yourself, volunteer to work for an institution that treats people who have real problems - like cancer, AIDS, ALS, etc.
- Give yourself a little time once a week to slow down and smell the roses. Then get back to work.
This is probably not the kind of advice that Tamara Draut would like to hear, because it doesn’t do much to solve the "starting-out problem" on a global level. But I’d like to think it can help individual people - college grads and young people - become wealthy despite the challenges posed by our shaky economy.
[Ed. Note: If you know a young person who’s going to graduate next spring… or if one of your 2008 goals is to increase your income… pick up a copy of Michael Masterson’s New York Times best-seller, Automatic Wealth for Grads…and Anyone Else Just Starting Out. Learn more about this and all of Michael’s books at his website.]
How Would You Like to Make $1.3 Million a Year - Working Just a Few Hours a Day?
Ten years ago, a Croatian immigrant arrived in the United States with nothing more than the clothes on his back and a suitcase with $3,000 cash. He spoke no English, and had no experience in the investment that would soon make his fortune.
Today, this man makes as much as $1,348,000 in a single year, working only about 2 hours for every deal he makes. What’s his secret? He’s created an automatic system that creates lucrative opportunities while he sleeps.
Click here to learn more about this turnkey profit system…
Want to Sell an Idea? Target Your Prospects’ Emotions
By John Forde
For years, anti-smoking advocates have tried all kinds of ways to get people to quit smoking. Many drift toward the gravely serious, emphasizing the final destiny of many of those who choose to smoke over a lifetime.
I’ve often wondered if that was the right approach.
Today, I saw a headline in a BBC article that I’ll bet has more power than all those anti-smoking efforts put together. It read: "Female smokers risk ’spotty face’."
Then it goes on to explain how frequent smokers, especially women, have a much higher likelihood of getting blackheads, whiteheads, and acne-scarred cheeks as they age. In fact, says the study, they have triple the risk.
Now, don’t get me wrong.
I’m not launching my own anti-smoking campaign here. I’m just saying. Notice how the risk of a "spotty" face seems so much more immediate and emotionally pressing than, say, the distant consequences of mortality?
Keep that in mind whenever you work on a new marketing campaign. It’s only natural to start with what’s in front of you. The product. The research. Newspaper clippings. But don’t stop there. Your sales message will be a lot more effective if you dig deep enough to touch your prospective customer emotionally.
[Ed. Note: Master copywriter John Forde is a contributor to ETR’s new business-building program, The Internet Money Club. Not only will this program teach you techniques that copywriting experts use to write sales-boosting copy, it will also show you how to pick a product, set up a website, and pull in targeted, qualified traffic from all over the Web. And that’s just for starters. Click here to learn more about this breakthrough program.
Sign up for John’s free e-zine, The Copywriter’s Roundtable.]
A Nutty Paradox
When I tell someone to eat more nuts to lose fat, they think I’m, well, nuts. Everyone knows that nuts are high in fat and calories. So how could eating more of them possibly help you lose weight?
Spanish and American researchers, including scientists from Harvard, tackled that question - and they came up with some surprising results. After studying the eating patterns of over 8,865 men and women, they found that those who ate nuts at least twice a week had a lower risk of weight gain than those who never or almost never ate them.
The researchers concluded that nuts are important for heart health. And you don’t have to worry about weight gain if you eat small portions a couple of times per week.
I consume several hundred calories worth of raw almonds, pecans, and walnuts every day. But if you’re not used to eating nuts, start with half an ounce of almonds. As a snack, coupled with water or green tea, they can help reduce hunger between meals.
[Ed. Note: Fitness expert Craig Ballantyne is the creator of the Turbulence Training for Fat Loss system. For an online source of information, motivation, and social support to help you improve your health, lose weight, and get fit, sign up for ETR’s free natural health e-letter.]
10 Little Things I’m Thankful For
By Suzanne Richardson, ETR’s Managing Editor
1. Spicy things: hot sauce, red curry, pepperoncini, vindaloo
2. Netflix
3. Extra-snowy winters (90 inches a year, on average!)
4. A fiance who loves me, supportive parents, a brother who makes me proud, loving future in-laws, and out-of-state friends who never mind talking for hours on the phone
5. Sestinas, sonnets, and villanelles
6. Jonathan Safran Foer
7. High-speed Internet
8. Being able to read, write, and edit every day (and get paid to do it!)
9. Tabby cats
10. Grammar
It’s Good to Know: Were Your Ancestors at the First Thanksgiving?
According to the official story, the Pilgrims celebrated the first Thanksgiving in Plymouth with their Native American neighbors in 1621. Could you be related to one of those pioneers? The only way to find out is through genealogical research.
Newspaper archives, census records, and conversations with older family members are great sources of information. You can also look into the sites below for help with tracing your family’s history:
- Ancestry.com
- Genealogy.com
- Familysearch.org.
The Only Three Ways to Grow a Business
Did you know that there are only three ways to grow a business?
1. Increase the number of customers.
2. Increase the average transaction value.
3. Increase the frequency of repurchase.
Find a way to maximize each one, and your business will experience an astonishing rate of growth.
In his "9 Pillars of Business Growth" program, acclaimed consultant Jay Abraham outlines hundreds of proven, frequently unrecognized, and almost totally underutilized ways to grow these three key areas of your business. If you own a business (or would like to), be sure to take a look at Jay’s program.
- Patrick Coffey
Word to the Wise: Pragmatic
"Pragmatic" (prag-MAT-ik) means practical, dealing with facts. The word is derived from the Greek for "deed" or "act."
Example (as I used it today): "But Ms. Draut’s proof wasn’t very convincing (at least to a skeptical reader) and her recommendations weren’t pragmatic."
[Ed. Note: Become a more persuasive writer and speaker … build your self-confidence and intellect … increase your attractiveness to others … just by spending 10 VERY enjoyable minutes a day with ETR’s new Words to the Wise CD Library.]
Michael Masterson
Copyright ETR, LLC, 2007