Social media is the buzzword these days for online marketers. But most gurus in this field want you to trust that a few Facebook friends or “tweets” will magically transform your business. They don’t have any proof that it will actually bring in sales. When pressed they just talk about “concepts” and “theories.”

As direct marketers, we don’t like that. And I just met a guy who agrees.

He’s incorporated direct marketing into his social media efforts. That means he’s been able to measure results and test strategies. Most importantly, his goal is to make money that he can attribute directly to his social media efforts. He doesn’t go for the touchy-feely stuff.

Imagine how valuable those strategies will be when you can implement them months or even years before your competition even finds out about them.

And that’s why we’ve invited him to speak at our upcoming Early to Rise 2011 Mastermind Conference (that’s the working title).

For this event, we’re looking for people on the cutting edge who are still in the business, day in and day out. And they must be experienced in strategies that actually lead directly to making money online.

Another expert that we’ve added to the roster is relatively new to the game. But he definitely fits the bill.

In just a little over a year, he made the leap from part-time Internet entrepreneur to full-time (and quit his “daily grind” corporate job). He specializes in helping other budding online business owners overcome common obstacles to success: self-doubt, lack of time and motivation… that sort of thing.

If you’ve struggled to get your online business off the ground, he can help.

Stay tuned to this space for more news about this conference.