Here’s some copywriting tips for you.
A very crucial skill for any internet marketer, especially for a content marketer or article marketer is having a very good grasp on copywriting. If an internet marketer does not know how to write copy, then they will never be able to successfully promote their companies products or services.
As a marketer, you must be able to get an insight into the customer’s minds and see what makes them tick. You must understand what they like, dislike and etc. Only then can you successfully write appealing content that brings in more business for your company.
Of course, an individual can always hire a professional copywriter to manage all of the content writing requirements, however, life would be much easier if you learn how to copy write yourself. This way, you will be able to save money on copywriting expenses and also save time and energy that would have otherwise been spent searching for a good quality copywriter.
Essentially, there are 5 questions that you must be able to answer before you can actually write great content. By being able to answer these questions, you will be able to understand why anyone would want to read your content.
5 Copywriting Tips
- Who Are You Really?
It is important to inform the readers about yourself as this attracts readers on an emotional and social level. It lets them know that you are willing to connect with them and because of this; this question is considered very effective in bringing in visitors to your site.
The whole idea of content writing for an internet marketer is to build trust with their current and potential customers so that the visitors to your website believe what you are trying to promote.
Letting the visitors to your website know who you are does not mean that you tell them your life story, just a brief, one paragraph description about yourself and what you are trying to achieve is good enough. But remember, the information has to be credible and believable.
- What Is It You Are Trying To Promote?
Perhaps the most essential question that all copywriters must answer is what is it exactly that they are trying to promote. Most copywriters make the mistake of beating around the bush when it comes time to start promoting. It is important to clearly show the readers of your content what you are promoting.
Ideally, this question should be answered within the first paragraph so that readers are aware of what they are reading and what it’s all about. In addition, you will not waste the reader’s time since they will only read on if they are interested.
- Why Exactly Do You Want To Promote It?
As mentioned before, being honest with your readers is absolutely essential since it builds a feeling of trust between the author and the readers. As a result, telling your readers exactly why you want to promote your product or service will give them an additional incentive to read on as this shows that you are willing to share your reasons.
Show your readers the benefits they are going to gain by using the product or service you are promoting. The best way that beginner copywriters can show this is to list the pros and cons or advantages and disadvantages (yes, even the disadvantages) of using the product or service.
- Why Should Anyone Believe What You Say?
The next crucial step after gaining the trust of the readers is to show them why they should believe what you are saying about the product or service you are trying to promote. To be honest, this question alone, if answered correctly by yourself and within the content that you have wrote, will be enough to persuade your potential customers to make the purchase decision.
Unfortunately, answering this is often quite difficult and, as a result, is ignored by many copywriters. The best way to make what you are saying believable is to put up a few testimonials from your past customers that are happy with using the product or service your promoting.
Having testimonials will make everything you say that much more believable. Just make sure that you don’t create fake testimonials because if by some chance your fake testimonials are caught and made out to be fake, you will lose all credibility in the market.
- What Action Is Required Now?
Once you, as an internet marketer, have successfully convinced the readers on your site why they should believe you, you must now tell them what they should do. Basically, you have to inform the reader what the next action should be. Should they just close what they have read? Should they purchase the product or service? Should they tell their friends and family about it?
You must have a clear course of action for the readers otherwise everything that you have said and done in the written content is of waste. However, you do not want to seem too pushy otherwise you will just end up scaring the customer and leave them thinking that what they have read was all a sales pitch, which is something that you don’t want.
It is of the utmost importance that you are able to answer these questions yourself before you start writing. Note that the content that you write must answer all of these questions as well so that whenever a visitor comes to your website, they will be intrigued to dig deeper into your site. The best part is, if they like what they see and read on your website, they will be urged to tell their family and friends about it as well. Ultimately, this results in more profit for you.
Remember, copywriters make a lot of money totaling thousands of Dollars each month (if not per project). Which makes copywriting tips like these indispensible.