What You Need to Know Today: October 27

Good afternoon, Early Risers!

Here’s what you need to know


Meet the 6th grader selling passwords for less than a cup of coffee. “This is my first business (other than occasional lemonade stands!). But I’m very excited about it and will be very responsible. My password business has been profiled in my mother’s book, Dragnet Nation, and in a New York Times video.” Yesterday, I shared with Daily Brief readers a new method for creating strong passwords that are easy to remember. So easy, in fact, a child can do it and get paid. Meet Mira Modi, the 11-year-old daughter of ProPublica journalist Julia Angwin. The New York City-based sixth grader started an online business generating cryptographically secure passwords and hand mailing the only existing copies via U.S. postage. Each password costs $2, says MicFull story.   

How to get courtside seats to the Warriors-Pelicans game tonight. The NBA season kicks off tonight and so does a more immersive way to take in games this season. “The NBA, in partnership with Turner Sports, and the virtual reality technology company NextVR, is live-streaming tonight’s Warriors game against the New Orleans Pelicans in VR, and everyone is welcome. Everyone with Samsung’s Gear VR virtual-reality headset, that is. Fans with that hardware will be able to watch the game, as well as the Warriors’ championship ring ceremony beforehand, via NextVR’s Gear VR app,” says Fast CompanyHere’s what you can expect.

Basketball not your thing? Check out BroadwayHD.     


This fake headline attracted 20,000 paying customers. I like this article a lot. From the compelling headline, right down to the core message. There are a lot of gems here to note. Mitchell Harper is one of the founders of Bigcommerce, a cloud ecommerce platform for growing brands. Here is Harper’s story on how a completely fake, made-up TechCrunch headline led his company from 400 customers to 20,000 in under 2 years. 


Cult appeal. “It’s not easy to amass a cult following. But some brands have managed to cultivate tremendous loyalty from their customers. Bizarrely enough, others looking to emulate this sort of success look to actual cults for inspiration, cult expert Rick A. Ross told Business Insider.” 16 brands with cult appeal

+ Surprisingly, this brand did not make the list.    

Are you enjoying The Daily Brief? Drop us a line telling us what you like and want more of at daily@earlytorise.com. 


How one episode of the longest running prime-time animated TV show gets made.  

Did a friend send you this? Get The Daily Brief sent straight to your inbox every weekday. Click here.

Check out what you missed in the last Daily Brief here.