What You Need to Know Today: July 24

Good afternoon, Early Risers!

Here’s what you need to know 


Good news for content creators. Today YouTube released a new version of its app. Notable changes: a new subscription tab, in-app video editing, and best of all YouTube found a solution to the vertical video problem. Full details.

#nomnomnom. If you prefer taking pictures of your food instead of eating it, at least get paid. Popular Pays is a startup that connects Instagrammers with marketers. The startup just raised $2M in funding this week, with more than 25,000 Instagrammers already signed up.

Starbucks for health nuts coming soon… You’ve probably heard of Bulletproof Coffee, maybe from a friend. To refresh your memory: it’s coffee mixed with butter. Yum. A lot of health nuts swear by it. Dave Asprey, founder of Bulletproof Coffee has plans to open Bulletproof coffee shops soon. One of the craziest features Bulletproof coffee shops will have is ”lighting that changes color with the time of day, so your circadian rhythm is matched,” says Asprey.


How to stand out in a crowded room (or newsstand).  “It was not the first newspaper in London to try this trick. Years earlier, the Sporting Times had gone pink to differentiate itself from rivals. The move was so successful that the newspaper became known as The Pink ‘Un—unofficially at first, then as part of its nameplate.” Quartz’s Zachary Seward explains why the Financial Times is pink. Hint: it’s not just to stand out.

+ 10 ways great speakers capture your attention.

Gen-Y’s Quentin Tarantino. “Twenty years ago every young director dreamed of becoming the next Quentin Tarantino. Today they all want to be a Duplass brother.” Mark and Jay Duplass are disrupting the film industry. In the past 19 years they’ve had a hand in producing 24 movies. The days when a movie could be made for a cool $1 M and be picked up by a studio are over. “The cavalry is not coming,” says Mark. Here’s an interesting look at how the Duplass brothers are hacking Netflix. [long read]

+ 3 tips to increase your writing productivity.

Levi’s got 501 problems. 20 years ago Levi jeans was bigger than Nike, with revenue exceeding $7 billion. With increasing demand for softer, stretchier, and more athletic fabrics (re: yoga pants), denim sales have taken a hit. Bloomberg explains how Levi’s plans to win back the denim market. One way is by taking a page out of the makeup industry handbook. Those brush stroke techniques making your cheekbones pop will apparently make your booty pop, too.


Cool at 13, Adrift at 23, Rich at 52. Two articles are circulating about rule-breakers and cool kids. The rule-breaker article claims that kids who were rebellious at the age of 12, on average, earn more than non rule-breakers by the time they turn 52. The cool kids article explains why middle school kids who experimented with alcohol, sex, and other rebellious acts early in life, run into more social problems when they turn 23 versus their “uncool” peers. At first this sounds confusing, but if you think about it, it all kind of makes sense. Bad boy millionaires often have issues with drugs, alcohol, and steady romantic relationships (see: any rockstar ever). Whereas, nice guys may be more mentally stable, but often times are less successful in their careers and attracting what they want. What do you think? Please share in the comments below.

+ We know the cool kids are probably NOT participating in this event. And if you doubt it, look no further than reason #1 on this list.


The International Quidditch Association European Games begin today in Sarteano, Italy. Something you didn’t know about Harry Potter is…

Daniel Radcliffe’s (Harry Potter) stunt double was left paralyzed after a flying scene went horribly wrong in “Deathly Hallows.”

Safe flying to all you muggles out there today.

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