What You Need to Know Today: July 2

Good afternoon, Early Risers!

Here’s what you need to know:


Apple’s real goal with Beats 1. Something you might not know is the late Steve Jobs use to end product-launch events with one slide showing two intersecting street signs. The signs read: “Technology” and “Liberal Arts.” Jobs believed liberal arts played an important role in creating products people love. Another man who holds the same belief is  ETR founder Mark Ford. The real goal of Beats 1 is not to provide listeners with a “shared experience,” though this is an essential part to Apple’s plan that will keep you loyal.

How to convert an email lead into a sale. Jonathan Goodman is a millennial entrepreneur who runs two successful online businesses: Viralnomics and The PTDC. One of his latest articles shows exactly how a 6 email sequence over 5 days will give you a great chance at converting an email lead into a sale or phone call. It doesn’t get more step-by-step than this.


What you can learn from Disney’s corporate secret. “Instead of following the model of other studios—releasing many films and hoping for a blockbuster—Disney is select. It releases about 10 films annually and builds out the franchising and revenue-generating opportunities that come with the territory.” (Fast Company). Disney has mastered repurposing content. Even though this illustration is 60 years old, there’s a lot you can learn from how Disney sells.

One home improvement brand doing social right. “It’s impossible to be intimidated by six second stop-motion tips.” With the July 4th long weekend approaching, home improvement chain Lowes released a Vine from part of their “Fix in Six” series to remind you to clean your grill. Chief of marketing, Tom Lamb seems to be ahead of the curve in helping Lowes capture new DIY millennial homeowners. Home Depot, this is how it’s done.

Investing advice for the fiscally conservative. “While many Millennials describe themselves as highly optimistic as a result of the returns they’ve seen after the 2009 recession, many of them are also overly conservative, with overweighted positions in cash or other conservative investments.” – here’s why. And if you want to learn how billionaires invest their money, check out ibillionaire.me. Credit to ETR’s product specialist Patrick for sharing this tip.


Why you play better in practice than in games. Bestselling author, Daniel Pink recently shared an interesting idea with PBS about parents who attend their kids sporting events. He argued that kids would be better off if their parents didn’t come watch games. Here’s the video of Pink explaining with a transcript below. What do you think? Is the added pressure of parents all bad?

I hope you enjoyed today’s news brief. We love feedback and appreciate any tips, stories, or comments you have. Send us an email to support@etrhelp.com.

Check out what you missed in the last Daily Brief here.