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Archive for Peter Fogel
You've got a major client presentation next week, and you're nervous. You're prepared, you've got your speech down pat... and you know it could mean a big order for your company's products if you pull it off. But if you think your presentation will be over as soon as you've stopped talking, you're wrong.
Adding a Q&A session to any presentation is usually a good idea. But your audience won't always be as cooperative as you'd like them to be. Here are two situations you might encounter - and how to handle them.
Why do so many speakers lean on the lectern while giving a speech or PowerPoint presentation?
If you've been following Michael Masterson's tips on marketing/copywriting, you know this "law": To boost sales, you should make specific claims for your product.