Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool, and the soon to be released XHeaderPro. Since graduating in Business Strategy and Direct Marketing from two of Europe's leading business schools, Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line businesses.
Read Paul Smithson's previous newsletter articles below:
Do you ever wonder why some people succeed at almost every challenge they take on, while others never seem to be able to get out of the starting blocks? There are four major reasons why people FAIL - and they very neatly spell out the word itself.
By Paul Smithson | Tue, May 26, 2009
Imagine this scenario… You wake up in the morning with a great moneymaking idea. All you need is a website and some traffic and you’re onto a surefire winner.
By Paul Smithson | Wed, Jun 20, 2007
Whether you already have an Internet business or you're thinking of starting one, you should have one major thing on your mind: driving traffic to your website. Learning how to do this is crucial to your success. After all, if you don't have people browsing through your products or services, how can you sell them anything?
By Paul Smithson | Thu, Jun 14, 2007
You can't sell a product if you don't have someone to sell it to! In ETR #2065, I explained how online Keyword Selector Tools can help you find out whether the product you want to sell.
By Paul Smithson | Mon, Jun 11, 2007
When an Internet surfer is serious about buying a particular type of product, he'll use additional words to refine his search, instead of generic terms that may yield untargeted results. If you use these types of specific keywords on your website, in your e-newsletter, or in your sales letters, you'll attract very motivated, highly targeted buyers.
By Paul Smithson | Fri, Jun 1, 2007
You've come up with a fantastic product idea. Now you're ready to churn out some sales letters and sit back while the profits roll in.
By Paul Smithson | Wed, Jun 17, 2009
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