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Larry Fredericks



Read Larry Fredericks's previous newsletter articles below:


Name Calling That Persuades

By Larry Fredericks | Tue, Mar 18, 2008

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The next time you need to get someone on your side, try this unusual persuasion technique: Call him names.

A Powerful Persuasion Tool That’s as Simple as “Imagine This…”

By Larry Fredericks | Thu, Dec 27, 2007

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When you know how to create the kind of image that will get an emotional response from your prospect... and you get that prospect to accept the image as a potential reality... you will have no trouble at all persuading him to do what you want.

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  • Feeling down because of the current state of the economy? Michael Masterson presented a simple way to overcome those feelings of despair in his article “Defeating Depression Before It Defeats You.” ETR readers took comfort in his words. Here’s some of what they had to say: