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Julie Broad



Read Julie Broad's previous newsletter articles below:


List Price Doesn’t Matter

By Julie Broad | Fri, Mar 5, 2010

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One of the mistakes many new real estate investors make is thinking they got a good deal just because they managed to purchase a property for less than list price.  Don’t confuse list price with property value. In many cases, list price is just the wish price of the seller or some lofty value a realtor [...]

Three Sentences That Saved Our Business

By Julie Broad | Wed, Dec 2, 2009

2 Comments

Have you ever been writing an e-mail or a report — pouring your heart and soul into each and every word — when, POOF, it vanishes? Maybe it was a computer glitch or a wrong keystroke. Either way, your work is gone. And you can’t retrieve it.

The Seeds of a Real Estate Harvest

By Julie Broad | Fri, Jul 31, 2009

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I grew up in a small farming town in Alberta, Canada. For 17 years, I was surrounded by farmers – and I never met a single one who’d even consider eating his seeds instead of planting them. They just wouldn’t do it. Neither would they harvest a crop early. Yet that’s what many real estate investors [...]

A Little Negotiating Trick for Real Estate Deals

By Julie Broad | Tue, Jul 28, 2009

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When negotiating to buy a property, I increase my chances of getting the exact deal I want by giving the seller options. One way I do it is by negotiating the financing terms I want at the same time as I negotiate price. Let’s say I wanted to buy a certain [...]

The Easiest Little Retirement Plan

By Julie Broad | Thu, Jul 2, 2009

1 Comment

My brother is a talented carpenter. Before becoming a carpenter, he was an amazing chef. He is also extremely good at repairing and rebuilding cars. In fact, he’s good at anything that requires patience and attention to detail. Except, that is, when it comes to his finances.

The Fatal Flaw in “Winning” Deals

By Julie Broad | Wed, Jun 17, 2009

1 Comment

Years ago, I spent several months backpacking around Guatemala. As my Spanish improved, I enjoyed going to markets to bargain for Mayan souvenirs or fresh fruit. My goal was to pay the same price as a local. I was having fun playing this little game until my new Australian friend witnessed me in action, bargaining for a beautiful hammock. As I was walking away because the vendor wouldn’t lower her price a little more, my friend said, “You realize that you are getting all worked up over what is about 10 cents. At home, you would pay 50 times that much for a hammock like that, so this is a great deal.”

Is Shiny Penny Syndrome Preventing You From Being Rich?

By Julie Broad | Fri, Jun 12, 2009

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Have you ever been walking down the street – focused on getting somewhere in record time – only to stop dead in your tracks when you spot a penny and are tempted to stoop down to pick it up? That’s not the only way we allow low-value objects, goals, or priorities to distract us from more [...]

Why You Must Master Direct Marketing for Real Estate Investing Success

By Julie Broad | Fri, Jun 12, 2009

1 Comment

By Julie Broad When you think about real estate investing, my guess is that you don’t immediately think “direct marketing” as well. But direct-marketing skills are essential to almost every aspect of real estate investing… from finding motivated sellers… to buying a property… to finding your ideal buyer… and more. In fact, mastering direct marketing can [...]

Before You Buy That Rental Property…

By Julie Broad | Mon, May 11, 2009

1 Comment

I almost missed out on making $100,000! My husband took me to see a rental property he wanted to buy - and though we could buy it without spending a penny of our own money, I didn’t really want it.

A Formula for Dealing With Tenant Upgrade Requests

By Julie Broad | Wed, May 6, 2009

1 Comment

My husband and I recently turned down a tenant’s request for blinds in the living room of one unit of a triplex. (They were unhappy with the “dirty curtains” on the window.) At the same time, we agreed to put a new toilet in another unit.

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