Brain-Writing
“Brain-writing” is not my term. But we’re going to make it our own by revising it a little to make it more productive… You brainstorm to get ideas when you have none. Ideally, you do Read More >>
John Forde’s 15-year career as a top copywriter started as an understudy of Bill Bonner and Michael Masterson. Since then, John has written countless winning controls, has generated well over $30 million in sales, and has successfully launched dozens of products. He’s also worked three years as a financial journalist and has written books on wealth building and health, as well as more than 250 articles on copywriting for his popular ezine, The Copywriter’s Roundtable.
John has taught copywriting in private seminars and conferences in Paris, London, Bonn, Chicago, Buenos Aires, Baltimore, and Warsaw. He currently lives and works from Paris, France.
RECENT ARTICLES
Why Your Next Bad Idea Might Be Your Best Friend
YOU DON’T HAVE TO BE A FLOP TO BE A FAILURE
I’ve invested plenty of time in failing ventures too.
Six Messages You Never Want to Send
Does your marketing copy send prospects a message you never meant to send? Let me clarify…
Paralyzed by Worry
What keeps your customer up at night?
When he sits on his bed, one shoe on and staring out the window… what’s he thinking about?
Turning No Into Yes
“By focusing obsessively on how to make an idea smooth,” says marketing maven Seth Godin, “You can dramatically increase its velocity.”
Confessions of a Brush Jockey
This past weekend, I painted our bathroom.
And it reminded me of the good old days.
See, way back when, yours truly used to be a painter.
Why Simple Writing Works Better
Someone once asked me… Why I would, so often… (at least in copy)… Use so many… One-line paragraphs… And so many… well… of these things: “…” Of course, the above is exaggerated. But there’s no getting Read More >>
How to Write Better Marketing Copy Faster
Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seem to have the biggest influence on how creatively productive you’ll be. What are Read More >>
Is Your Product Trapped in “Commodity Hell?”
I shaved this morning thinking about “commodity hell.” That’s when a market for a product is so crowded that every version of it is practically the same. Interchangeable with the competition. And the only way Read More >>
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