John Forde's 15-year career as a top copywriter started as an understudy of Bill Bonner and Michael Masterson. Since then, John has written countless winning controls, has generated well over $30 million in sales, and has successfully launched dozens of products. He's also worked three years as a financial journalist and has written books on wealth building and health, as well as more than 250 articles on copywriting for his popular ezine, The Copywriter's Roundtable.
John has taught copywriting in private seminars and conferences in Paris, London, Bonn, Chicago, Buenos Aires, Baltimore, and Warsaw. He currently lives and works from Paris, France.
Read John Forde's previous newsletter articles below:
It’s often said that you can use certain sales messages over and over because, let’s face it, your target market is a marching army. Over and over, they revisit the same points in life… they discover the same needs and wants. You show them how to satisfy those needs and wants… and the cycle repeats. That [...]
By John Forde | Thu, Jun 2, 2011
“Brain-writing” is not my term. But we’re going to make it our own by revising it a little to make it more productive… You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize sitting around drinking coffee. So you [...]
By John Forde | Wed, Apr 20, 2011
YOU DON'T HAVE TO BE A FLOP TO BE A FAILURE I've invested plenty of time in failing ventures too.
By John Forde | Tue, Nov 2, 2010
Does your marketing copy send prospects a message you never meant to send? Let me clarify...
By John Forde | Thu, Sep 30, 2010
What keeps your customer up at night? When he sits on his bed, one shoe on and staring out the window... what's he thinking about?
By John Forde | Thu, Aug 26, 2010
"By focusing obsessively on how to make an idea smooth," says marketing maven Seth Godin, "You can dramatically increase its velocity."
By John Forde | Wed, Jul 14, 2010
This past weekend, I painted our bathroom. And it reminded me of the good old days. See, way back when, yours truly used to be a painter.
By John Forde | Tue, Apr 20, 2010
“Brain-writing” is not my term. But we’re going to make it our own by revising it a little to make it more productive… You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize sitting around drinking coffee. So you [...]
By John Forde | Thu, Mar 11, 2010
Someone once asked me… Why I would, so often… (at least in copy)… Use so many… One-line paragraphs… And so many… well… of these things: “…” Of course, the above is exaggerated. But there’s no getting around it… Many copywriters really do use a lot of one-line paragraphs. Or even one-word sentences. Why? Let me explain…
By John Forde | Thu, Dec 24, 2009
Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seem to have the biggest influence on how creatively productive you’ll be. What are those components? 1. A Consistent Working Environment
By John Forde | Thu, Jun 23, 2011
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