John Forde’s 15-year career as a top copywriter started as an understudy of Bill Bonner and Michael Masterson. Since then, John has written countless winning controls, has generated well over $30 million in sales, and has successfully launched dozens of products. He’s also worked three years as a financial journalist and has written books on wealth building and health, as well as more than 250 articles on copywriting for his popular ezine, The Copywriter’s Roundtable.
John has taught copywriting in private seminars and conferences in Paris, London, Bonn, Chicago, Buenos Aires, Baltimore, and Warsaw. He currently lives and works from Paris, France.
YOU DON’T HAVE TO BE A FLOP TO BE A FAILURE
I’ve invested plenty of time in failing ventures too.
Does your marketing copy send prospects a message you never meant to send? Let me clarify…
What keeps your customer up at night?
When he sits on his bed, one shoe on and staring out the window… what’s he thinking about?
“By focusing obsessively on how to make an idea smooth,” says marketing maven Seth Godin, “You can dramatically increase its velocity.”
This past weekend, I painted our bathroom.
And it reminded me of the good old days.
See, way back when, yours truly used to be a painter.