Comments on: Targeting the RIGHT Keywords for Your SEO Campaign http://www.earlytorise.com/2008/11/15/targeting-the-right-keywords-for-your-seo-campaign.html The Web's Most Popular Newsletter Thu, 19 Nov 2009 09:45:21 -0400 http://wordpress.org/?v=2.8.3 hourly 1 By: edwin http://www.earlytorise.com/2008/11/15/targeting-the-right-keywords-for-your-seo-campaign.html/comment-page-1#comment-1381 edwin Mon, 17 Nov 2008 16:28:50 +0000 http://www.earlytorise.com/?p=4142#comment-1381 I think if the words you rank for don't bring in that much traffic, there's no reason to hold on to those rankings. You can simply rework your pages and keep trying for ‘your’ niche. As I stated in the article, your original keyword list might be highly competitive, but that doesn't mean you can't fine-tune your words to a point where you are getting traffic from lots of other related (long-tail) keywords. I wouldn't give up on your original idea just yet. If your 'current' rankings were bringing in lots of traffic that would be another story and it would allow you to make money with them in many different ways (adwords, sponsorships etc.), but from what you’re telling me this doesn’t seem to be the case. If you are ranking well for ‘any’ terms and they don’t bring in lots of traffic, then chances are that it’s not a good online niche. Also, it’s not really a good idea to jump ship so fast. Remember, search engines take a long time to index your pages and any changes you make so you’re not out just yet. Your pages are indexed already and if you have enough pages and good content, it’s just a matter of reworking your pages until you rank for the words you want. Jumping into an entirely different niche (especially one you’re not familiar with) might not be the best thing to do. Why start over with an entirely new business model instead of reworking your site and keeping the one you already know and have experience with. I think if the words you rank for don’t bring in that much traffic, there’s no reason to hold on to those rankings. You can simply rework your pages and keep trying for ‘your’ niche. As I stated in the article, your original keyword list might be highly competitive, but that doesn’t mean you can’t fine-tune your words to a point where you are getting traffic from lots of other related (long-tail) keywords.

I wouldn’t give up on your original idea just yet. If your ‘current’ rankings were bringing in lots of traffic that would be another story and it would allow you to make money with them in many different ways (adwords, sponsorships etc.), but from what you’re telling me this doesn’t seem to be the case.

If you are ranking well for ‘any’ terms and they don’t bring in lots of traffic, then chances are that it’s not a good online niche.

Also, it’s not really a good idea to jump ship so fast. Remember, search engines take a long time to index your pages and any changes you make so you’re not out just yet. Your pages are indexed already and if you have enough pages and good content, it’s just a matter of reworking your pages until you rank for the words you want.

Jumping into an entirely different niche (especially one you’re not familiar with) might not be the best thing to do. Why start over with an entirely new business model instead of reworking your site and keeping the one you already know and have experience with.

]]> By: DW http://www.earlytorise.com/2008/11/15/targeting-the-right-keywords-for-your-seo-campaign.html/comment-page-1#comment-1375 DW Sat, 15 Nov 2008 15:29:57 +0000 http://www.earlytorise.com/?p=4142#comment-1375 In response to: Targeting the RIGHT Keywords for Your SEO Campaign By Edwin Huertas Great essay Edwin! I really got some good ideas from it but I was left with the following question. What if you find yourself with top ranking out of millions of websites mainly because of your domain name choice but you find that traffic for that search or words related to that search are from people looking for something completely different than what you really anticipated your website to be about? Should you scratch your original idea for the site and take advantage of the top ranking by restructuring the site toward what is being offered by the others ranking lower than you for the particular keyword that's gotten you top ranking? And how does one do that if he or she doesn't really understand or relate to the market that that keyword search ranks for and is really bringing searches in for? For instance, net business ventures, I thought it would be a great portal site for online business related product and information but it turns out to be such a huge and competitive search that even though I rank #1 and two for that keyword phrase, the site never receives enough traffic to make it worthwhile. I guess my question is this: How does one take advantage of top ranking in a situation like this? Thanks, DW In response to:

Targeting the RIGHT Keywords for Your SEO Campaign
By Edwin Huertas

Great essay Edwin! I really got some good ideas from it but I was left with the following question.

What if you find yourself with top ranking out of millions of websites mainly because of your domain name choice but you find that traffic for that search or words related to that search are from people looking for something completely different than what you really anticipated your website to be about?

Should you scratch your original idea for the site and take advantage of the top ranking by restructuring the site toward what is being offered by the others ranking lower than you for the particular keyword that’s gotten you top ranking?

And how does one do that if he or she doesn’t really understand or relate to the market that that keyword search ranks for and is really bringing searches in for?

For instance, net business ventures, I thought it would be a great portal site for online business related product and information but it turns out to be such a huge and competitive search that even though I rank #1 and two for that keyword phrase, the site never receives enough traffic to make it worthwhile.

I guess my question is this: How does one take advantage of top ranking in a situation like this?

Thanks,

DW

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