Good afternoon, Early Risers!
Here’s what you need to know
One of Google’s self-driving cars hit a bus. Cue the naysayers shaking their heads. First, the facts. Up until now, Google’s self-driving cars have only ever been in accidents on the receiving end (not at fault). But, a recent crash in Mountain View, California has one of Google’s self-driving cars at fault. Here’s what happened. The good news: no one was hurt. The bad: Lots of smug I-told-you-so grins to contend with today.
+ Do you really need rental car insurance? If you’re Google, yes. For the rest of us, read this.
What your face is telling advertisers. At the end of 2015 the BBC used CrowdEmotion’s software to measure 5,153 people’s emotional responses to content marketing campaigns. They found 63% of participants think content-led marketing is an innovative way for advertisers to reach audiences. And 64% of respondents are happy to read content-led marketing so long as it is clear which brand it is presented by. There’s hope for advertisers yet. Bonus: As part of the study the researchers published a set of best practices for content marketers.
Memoirs of a junior VC. “To be clear, this is not a ‘How to get into VC’ post. There are hundreds of examples out there from better writers than I. Plus, if you read even a handful, you’ll quickly find there is no best path. It’s much harder to find tips on how to be a good junior VC on the interwebs, especially in an internship role,” says Matt Wichrowski. If you’re an aspiring investor, consider this your 10-minute-personal coffee chat with a junior VC.
What’s missing from Cialdini’s book Influence. In Dr. Robert Cialdini’s bookInfluence: The Psychology of Persuasion he presents six factors (reciprocation, commitment and consistency, social proof, liking, authority and scarcity) that drive people to saying “yes.” What you might not know is all six factors fall under the umbrella of what behavioural psychologists call peripheral route messaging. A fancy way of saying your brain processes these common cues and signals without really thinking. Hence, why most marketers appeal to emotions rather than logic. But that’s not to say there is no place for logic in persuasion. Web Psychologist Nathalie Nahai explains the two routes to persuasion and how digital marketers and designers can benefit from understanding both.
Steph Curry is on pace to hit 102 home runs. Ha! Sounds like something your gf would say. But in this case, she’d be right. Curry is on pace to doing something we’ve never seen before in all four major sports (NFL, MLB, NBA, NHL).
Why you should marry your secretary. I hope you bought your virtual assistant something nice for Valentine’s day because if you care at all about closing the class divide, marrying your VA might be the best thing you can do. #RogerSterlingGoals
5 Things You Need to Know About Real-Estate Crowdfunding
1. What are the main methods of crowdfunding?
In debt-based crowdfunding, investors lend money under the premise that they will receive a return on their investment over a certain period of time and at a particular interest rate.
Reward-based crowdfunding lets investors receive a tangible item or service in exchange for their loan. The reward is not in the form of money or equity.
The equity-based method requires that investors receive a stake in the company. Investors may receive dividends or a distribution of the profits earned as compensation.
In donation-based crowdfunding, contributions are just that — donations. They go toward a charitable cause with nothing expected in return (other than altruistic feelings, of course).
Do you like this newsletter? Please send it to a friend! If you don’t like this newsletter, please send it to an enemy. If you have questions or feedback, hit “reply” to talk to me.
Did someone send you this? Get your own copy of The Daily Brief sent straight to your inbox every weekday. Click here.
Check out what you missed in the last Daily Brief here.