Tuesday night I went through yesterday’s survey and I was shocked to discover that over 85% of readers are male.
I would never have guessed that. (Or at least of the readers who answer surveys, over 85% are male.)
That’s a big surprise and an even bigger lesson for us. The lesson?
Never, ever assume anything about your market.
Because if I operated on my assumption (that readership was split evenly 50-50 between men and women), I’d be doing you a disservice AND I’d be writing in the wrong voice.
Unless of course, women just hate answering surveys?
But if the results are correct, I now know that most InternetIndependence.com readers are male, and that changes a lot in how I’ll communicate in the future.
As for some of the other answers, I wasn’t too surprised to discover that…
1) 68.1% of readers rank themselves as Beginners or even Novices
And that’s fine. It’s important for me to know so that I can tailor the content to the majority – while throwing in the advanced tip for our geniuses as well (of which 2.5% of you
claimed to be).
Again, no problem. On the bright side, you’re only going to be making more each month, and very soon, as I keep getting killer content out to you.
3) 67.5% of you want to make over $10K per month
Now that’s what I’m talking about. It’s great to see your positive attitudes and lofty goals. Always a pleasure to work with folks who are shooting for the stars.
4) 41.1% of readers need the most help getting traffic
And so the guest experts I interview will be traffic experts. I started with Rick Porter, SEO Rockstar. If you haven’t listened to his interview, check it out here:
I’ll be adding more website traffic experts to my interview list and I’ll create a lot of content to help you there.
Of course, you need to have a converting website in order to make that traffic pay off, which is why we’ll cover some sales copy secrets tomorrow. After all…
5) 16.6% of readers need the most help with selling their product
Thanks for your replies,
“Most people have attained their greatest success just one step beyond their greatest failure.” – Napolean Hill….so never, ever, EVER give up.