Must Read Books


Ready, Fire, Aim: Zero to $100 Million in No Time Flat

Michael Masterson’s new book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat, represents the first major shift in business thinking since Napoleon Hill’s Think and Grow Rich, published in 1937.In simple, actionable language Michael will lead you step-by-step through starting your own business and growing it to profitability as quickly as possible.

By reading Ready, Fire, Aim you will avoid the time- and money-wasting mistakes many entrepreneurs make, whether you are a long-time business owner or just starting out. The concepts presented in Ready, Fire, Aim will work in any business, in any industry and put you on the path to $100 million, $300 million and beyond in revenues with your own venture.The key concept in Ready, Fire, Aim is the four stages of business growth. After an intense examination of his four decades of business building Michael discovered that every business goes through four distinct stages during its life: Infancy, Childhood, Adolescence, and Adulthood.In Ready, Fire, Aim he teaches you how to overcome the challenges and problems that inevitably crop up at each stage, as well as how take advantage of the opportunities that can be hard to spot if you don’t know what to look for. A business can see its growth and profits dry up completely if it doesn’t recognize this reality. But with

Michael’s techniques these difficulties are surprisingly easy to overcome. Ready, Fire, Aim is more than a title, it’s a philosophy that Michael developed during his years building business in industries as varied as publishing, health products, manufacturing, fine art, and much more. Ready, Fire, Aim means moving quickly to implement new ideas, testing your products in the market, and accelerating failure so you can move as quickly as possible to success. Action, says Michael, is the only way a business will ever get off the ground.


Automatic Wealth The Six Steps to Financial Independence

Michael Masterson’s Automatic Wealth will show you have to create wealth for yourself and your loved ones. Not just a little extra income on the side. No, I’m talking about real wealth, the kind of wealth that leads to financial independence—and in a surprisingly short time, too.Michael will show you what you must do today to have financial freedom for the rest of your life. You’ll learn how to increase your income—even if you don’t think you have any financially valuable skills.

And he’ll show you how to do it honestly, day by day, until before you know it you have the money you need to live the life you want.Automatic Wealth will help you make money. And if you follow the suggestions faithfully for a reasonable period of time, you’ll some day—probably sooner than any of your friends or colleagues—discover that you are indeed wealthy. If you’re looking for a road map to achieve financial freedom, this is the book you need to read.

Self Help Books


Changing the Channel: 12 Easy Ways to Make Millions for Your Business

To attain and sustain success in today’s dynamic business environment, it’s no longer enough to be good at just one type of marketing. While you may already be making money using just one marketing channel (like direct mail, e-mail, or print ads), expanding into additional methods–especially the Internet–will help you attract prospective customers and increase your company’s potential revenue.

The fact is, if you’re only marketing one way, you’re likely leaving millions of dollars on the table and in danger of losing the customers you already have.Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today’s most important marketing channels–explaining how each one works and addressing the challenges you might face should you choose to venture into them. Page by page, you’ll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.

If you’re ready to grow your company, your customer base, and your profits, adopting a multi-channel approach to marketing today will guarantee success tomorrow. And with this book as your guide, you’ll quickly discover how marketing your ideas, services, or products across multiple lines of attack can help develop and deepen customer relationships as well as improve your bottom line.

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Automatic Wealth for GRADS … and Anyone Else Just Starting Out

Automatic Wealth for Grads is like getting your master’s in financial independence—but without the midterms and textbooks. Filled with real-life examples and practical advice, this single book will teach you the secrets to getting wealthy sooner than you ever imagined . . . for many, even before the age of thirty.Most grads discover pretty quickly that making a lot of money is not as easy as depicted in movies or on infomercials.

Getting wealthy is a serious business that requires ambition, intelligent choices, and follow-through. The good news is that it doesn’t matter whether you majored in English or economics, you can use these “money tested” techniques to make wealth-building not only probable but automatic. And when your cash flow balloons, you’ll have more time, energy, and peace of mind to enjoy the things that really matter to you—whether it’s traveling to Italy, playing the guitar, or just hanging out with friends and family.In Automatic Wealth for Grads, self-made multimillionaire Michael Masterson becomes your personal mentor, drawing upon his own experiences and those of experts in the fields of investing, real estate, and business to offer you a complete program for achieving financial independence in record time.

Organized around proven wealth-creating principles, he will show you how to quickly master the powerful moneymaking skills that will transform you into a dynamic, automatic wealth-builder, no matter what career path you choose.The best part is that you don’t need a fortune—or anything in the bank—to get started right now, whether it’s finding a high-paying job, getting a huge raise, or even investing in real estate.

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Seven Years to Seven Figures The Fast-Track Plan to Becoming a Millionaire

If you’re tired of wealth-building programs that either don’t work or require you to scrimp and save for 15 to 20 years, Michael Masterson’s Seven Years to Seven Figures is a book you MUST read.Seven Years to Seven Figures will provide you with the specifics to dramatically increase your salary faster than you can imagine … start your own string of high-profit-margin income streams … build (and grow) an existing nest egg quickly and safely … double and redouble your business … and compound your investments over and over again to compile a lasting legacy of wealth.In Seven Years to Seven Figures, Michael lays out a compelling and workable plan for becoming financially independent in seven years.

He does it by detailing the real-life stories of men and women who have built (and even exceeded) a seven-figure net worth in just seven years (or less). More important, he shows you, step-by-step, how you can employ the wealth-building techniques these same people used to become millionaires.

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Confessions of Self-Made Multimillionaire

When you follow the advice in Michael Masterson’s Confessions of a Self-Made Multimillionaire, it can make the difference…Between retiring with just enough to get by…or with a millionaire’s portfolio…Between having a job you dread going to every day….or the job you’ve always dreamed about…Between going through the motions, keeping up with the Joneses, and wondering every day if this is all there is… or doing the things that would make your life rich and meaningful…

Between living the life you’re living today…and living the life of those leaders and achievers you envy. Michael’s ideas are far more useful and practical than most of what you see in the “self-help” or “business-advice” markets. His advice is powerful because it comes from his own experience…in the trenches, in the board room, and everywhere in between….

When you use the secrets in Confessions of a Self-Made Multimillionaire, for your business, your product, your service — or yourself — you will reap life-changing rewards.

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Power and Persuasion How to Command Success in Business and Your Personal Life

Based on his own experience as a successful businessman, in Power and Persuasion self-made millionaire Michael Masterson delivers a book that manages to defy most of the popular rules of good leadership. Masterson helps you explore how to communicate a compelling vision and use the power of persuasion to inspire exceptional results from employees.

Power and Persuasion helps you to identify the qualities of a good leader, shows you how to become a better leader through example, teaches you the art of skillful persuasion, and explains how you can inspire your employees to do their very best.Power and Persuasion introduces characteristics of a great leader and discusses the importance of having a compelling vision of the future and the capacity to persuade. Filled with in-depth insight and practical advice, this guide to effective management will teach you the skills necessary to become a truly great leader.

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