The Three Big Mistakes Direct Marketers Make

In an interview reprinted in The Golden Thread (the American Writers & Artists Institute student newsletter), well-known direct-response graphic designer Ted Kikoler makes the following useful points about putting together a direct-mail package: * The biggest...

Promise #9 for the New Year: To Become Wiser by Reading ETR Every Day

You are a very busy person. And so I appreciate the fact that you take the time each morning to make reading ETR a priority. The single most productive thing I do each day is the work I do writing ETR. It’s energizing because it gets me thinking positively first...