The internet has become one of the biggest tools for many businesses to promote and sell their various products and services. There are only a handful of businesses that do not have an internet presence. Otherwise the majority of businesses that want to grow utilize the internet to their advantage.
There are a number of internet marketing strategies that online businesses can use to improve their advertising efforts and in the end, make more profit through increased sales. However, it is important to realize that some online marketing strategies can be very costly and often quite competitive.
Keep in mind that with like any physical store, the more customers the business is able to attract, the more profit will be earned.
With that being said, if a business wants to improve and expand their operations on the internet and in their physical stores, then they should follow one, if not all of the internet marketing strategies mentioned below to make up their internet marketing plan.
This type of internet marketing strategies ensures that a business is known and visible. The problem that many small businesses, including some large businesses, face is that they are too unknown to the customer.
When a customer is shopping online, they rarely think about an unknown company. Although this may seem unfair since a business may be working very hard to build their customer relations, however this is the sad truth about marketing.
If you want to ensure that your business is not left behind in the business world, then you need to constantly remind your current and potential customers that your business exists and is open for business.
The simplest way to do this is through newsletter marketing. By simply emailing a newsletter to your customers, you can ensure that they see your business name in their email inbox. Even if they don’t read the email, the name sticks with them.
If you want to go one step further, allow your customers to subscribe to a monthly newsletter for up-to-date news about the business products and services and the discounts, promotions and specials that are currently running.
One of the most overlooked concepts in internet marketing is article marketing. Article marketing simply involves writing articles to promote an online business. The articles can be of any size that the business wishes them to be.
In order to gauge the interest of your customers, your business will need to write interesting articles which contain information about the product or service you are trying to sell over the internet. It is of the utmost importance that there is no selling in the article.
By this, we mean that don’t use the words “buy now” and etc otherwise the customer will simply think it’s another marketing scam. The whole idea behind article marketing is to inform the customer about what your product or service can offer to them. However, at the end, be sure to refer your reader back to your website using various subtle words and sentences.
When utilizing article marketing as an internet marketing strategy, it is important to understand the concept of keywords. Essentially, keywords are the words that people are most commonly using to search for the type of product or service that you are trying to sell.
For example, if your business tries to sell HP laptops online, then your keywords can be HP and laptop or HP laptop. Try to insert the keyword in the articles as much as you can.
However, don’t overdo it. Many businesses simply insert a ton of keywords into the articles and believe me; search engines do not like that. Search engines will ignore the articles that have the same keywords too many times as it will be considered as keyword spamming.
Article marketing can be outsourced or a company can hire employees who are excellent at content writing to produce the articles themselves. Article marketing can create internet traffic for a very long time. Just remember to keep the information related to what you’re trying to sell and be creative and informative in the article; no one wants to read boring information.
PPC or Pay Per Click is one of the simplest methods to attract traffic to your website; however, PPC is often avoided by many businesses. The reason behind this is because PPC requires a lot of money to implement and run.
When using PPC, it is important to keep an eye on the business budget on a daily basis otherwise you will end up without any money and no internet traffic.
Rest assured that PPC does work and as a result, it will increase the traffic to your website. However, it will also increase your costs as every visitor that visits your site will cost the business money. Keep in mind that not all visitors that come to your site will turn into customers.
Social Media Marketing
Probably now becoming one of the most powerful marketing tools available to internet marketers, social media is the way to go if a business wants to increase traffic to their website. Social media marketing involves setting up a business account on various social media platforms such as Facebook, Twitter, LinkedIn and etc.
By utilizing social media platforms, a business can ensure that they are always in touch with their customers. Social media platforms allow businesses to use subliminal marketing techniques to put up various statuses and quotes about their business activities to get the current and potential customers excited.
For example, a business can say that they are going to be extremely busy over the weekend because of their new summer collection. This directly does not say that you are having a sale but it lets the customers know that there is new stock available and they should come check it out.
As a rule of thumb, never ever try to sell on a social media platform otherwise you will do more harm than good.
There are a variety of other internet marketing strategies that a business can use to increase traffic to their website; however, the strategies mentioned above seem to be the most effective.