Follow Along Launch Formula

Since we’re coming up on the biggest day of the year, I thought I’d take a rest day today and not work so much.

What’s the biggest day of the year? Ballantyne’s Day, of course, and it’s happening this Friday…and I have a lot to prepare for it.

And so while I rest, Mikey Whitfield subs in with this powerful launch lesson. It’s a system that worked so well for him that you can just print it out and follow along for your own.

Over to you Mikey “Pancakes & launches will make you rich & happy” Whitfield for another BIG lesson.


The Follow-Along Videos Launch Formula
By Mike Whitfield

I just tallied the numbers for my Workout Finishers 2.0 program promo and I’m pumped. It’s come a long way since my promotion of the original program in October of 2011.

Total Launch Sales of Workout Finishers 2.0 – 3,030

And thanks to Mike Geary’s email promotion a couple of weeks before the launch, I’ve sold a grand total of 4,141 copies of WF 2.0!

Fortunately, I did a test promo of this product in March (without the follow-along videos) and I was able to see what worked (and what didn’t). I had data and one of the improvements I wanted to make was to have a better final day swipe email for affliates.


You see, there are people on the fence that have hundreds of objections going on in their head. They can’t quite see the value of your program and they are “gun shy” because they don’t want to part with their money… yet.

The final day gives you a chance to overcome their objections.

It has to be more than just “it’s on a discount today”.

I saw Craig Ballantyne do this with his Turbulence Training 2.0 and I modeled it for my readers and my final day was a grand slam for his program. You can imagine the power of what this can do for your own readers for your own products.

Before we get to that, I wanted to deliver more valuable content to my own readers as well as my affiliates, too. That included a full follow-along video on Day 3. That was an improvement for sure.

No, it wasn’t my idea. I just modeled what Adam Steer did for his affiliates the week before with Tyler Bramlett’s CT-50 system. It’s easy content to send your readers.

Side note – Don’t try to figure this out. Just plug in the video at the top of the sales page and have your tech rep create an affiliate link for that page.

In a nutshell, here is the formula I followed and then you’ll see what I did for the final day email. No matter what your niche may be, you can certainly model something like this for your own promos.

Day 1 – TWO Emails

Email 1 – How the program is different and is complimentary to any existing program with a mention of the fast action bonus
Email 2 – Sense of urgency and focusing on the fast-action bonus

Day 2 – “Outside the Box” Content

For day 2, I wrote a “4 Sneaky Ways to Use Finishers” content piece that got people to realize that they can use finishers for more than just a cool way to finish their workouts. There were “outside the box” advantages to finishers that I wanted to point out to prospects that added more value to the program.

Day 3 – Follow-Along Video

Even if you don’t have a fitness product, you can use this as great content. Let’s say you sell real estate and you sell, “44 Secrets to Sell More Houses” and they come in video lessons.

Give one away. Let your prospect know what they are getting with a taste of your actual program while showing them the value. Talk about how this is just ONE of your secrets, etc., etc.

So, on day 3 for me, it was a full follow-along finisher at the top of the sales page so the prospect could get a little “flavor” of the program.

Day 4 – TWO Emails

These are the “top 9 reasons” portion of the email that got people off the fence. I tried to overcome objections in the morning email. It’s a longer message, but it overcomes hesitation.

And hey, this was REALLY fun to write.

In the PM email is when you remind them of the deadline and push the sense of urgency while letting them know what they are missing out on. With the PM email, “sell the click”.

Using this approach, I had more sales from my own list on the final day than I did the first day, and the first day had a fast-action bonus.

Here is the “9 reasons” portion of the email – feel free to model (because after all, I modeled it after Craig Ballantyne’s TT 2.0). It has it all…

a)    Social proof (with testimonials)
b)    Bonuses
c)    Deadlines
d)    Benefits the prospect may have not realized and more…


# 9 – You Can Plug these Finishers with ANY Workout

Whether you’re on a full body workout plan or a bodybuilding program or even working out at home, you can plug ANY of these finishers in with your favorite workouts to lose fat faster than ANY kind of boring cardio program… including intervals.

They take 10 minutes or less!

# 8 – Metabolic Chaos?

Not only do you get 51 Workout Finisher videos and the Finishers Aggression 7-Day System, but you’ll also get “Metabolic Chaos”. This full 4-week program is a 3-day a week system with an optional 4th day dedicated to conditioning.

Check out this feedback:

“Metabolic Chaos is awesome! I’m 53 and feeling it, but love it!”
=> Karyn Flues

“I just wanted to say that I started your Metabolic Chaos plan this week and it’s awesome! The workouts are efficient, fun, challenging and boy, do I sweat! Thanks!”
=> Denise Green

# 7 – Say Goodbye to Treadmills and Ellipticals FOREVER

With 51 done-for-you finishers you can plug in on any day, you’ll never have to step on a treadmill ever again.

Plus, “30 seconds on, 30 seconds off” gets boring. With a variety of density circuits, ladders, gauntlets, metabolic circuits and crazy challenges, you’ll get BETTER RESULTS than boring cardio and intervals in 10 minutes or less.

Last chance => Say goodbye to cardio and intervals FOREVER for 65% off

# 6 – You Get Done-for-You Meal Plans and a Nutrition Guide

Take it from somebody who has lost 105 pounds. Mike shares his no-nonsense approach to nutrition that helped him lose AND keep off the weight, plus how he got 6 of his private clients to place or win in the Turbulence Training Transformation Contest, even with thousands voting!

You’ll love his sneaky trick on how you can cheat all weekend (yes, all weekend, not just one day) and still lose fat week after week.

Plus, done-for-you meal plans for men and women!

# 5 – Instant Access to all the Follow-Along Videos including ALL 51 Finishers and the Full Workouts

Sure, you’ll get exercise photos and descriptions, but you’ll want to take advantage of Mikey’s coaching as he and Brian Kalakay take you through every single fat-burning rep with over 119 exercises.

You can download these videos on your computer, phone or even your tablet or Ipad. Of course, you can even watch them online, too.

Are there bloopers? You bet!

Last Chance at 65% off => 51 Workout Finishers and Bonuses

# 4 – You Can Create Your Own Workout (if you want)

That’s right, if you want to create your own metabolic workout, you can combine any of the finishers inside the manual.

The best formula based on client and reader feedback:

1) Density Finisher
2) Lower Body Finisher
3) Upper Body Finisher

But let us know what you come up with… there’s plenty to choose from including ladders, gauntlets and superset finishers.

65% off expires tonight => Choose your own finisher “adventure” here

# 3 – The Most Unique Set and Rep Schemes You’ve Ever Seen So You Get Insane Results

This isn’t the “3 sets of 10” approach with 30 seconds of rest. That’s boring and too close to your normal routine. No way… instead, you’ll shock your body with intense set and rep schemes including just 1-2 reps with dozens of rounds, timed sets, 20-10 circuits, supersets, ladders and more.

This is the change your body will respond to, but more importantly, put new life into your boring workouts.

# 2 – You’ll Burn 33% MORE Fat – Here’s PROOF…

Thousands of people have already used Mikey’s finishers with great success. But why will this program be even be better? Because it has videos so you’ll be working out with Mikey and Brian. This is important because…

A study from the University of Pittsburgh showed that those who work out with a partner lose 33% MORE weight than those who go it alone.

So hit play on your phone, computer or tablet and burn 33% MORE fat…

… all without any fancy equipment. Plus, Brian and Mikey will show you modifications with every exercise, too!

# 1 – The 65% Discount Sale Ends Today

You’ll get all 51 addicting Workout Finishers, Metabolic Chaos, Finishers Aggression, Meal Plans, and the Simple Nutrition Lifestyle for less than the price of a dinner out for two.

So if you want the hottest, NEW way to end ANY workout and all the exclusive bonuses while saving 65% off the regular price, go to this site now:

65% off ends tonight => 51 Finishers that take 10 minutes or less

Look, I wouldn’t recommend Mikey’s Workout Finishers if I knew it was just another program. But Mikey has an inspirational story of his own that has already helped thousands of people and his readers and customers rave about him and his unique finishers you can do at home just like this…

“I’ve been using the finishers and have lost 7 pounds in two weeks and my endurance has gone through the roof. Thanks for the great finishers and the motivation to keep pushing!”

=> Gregg Willett

Click here to learn more about his system


PS – Just remember, the HUGE 65% discount expires TONIGHT at midnight

65% off sale ends tonight => The BEST finishers of all time

On the final day, don’t hold back. Straight up sell. If you’re confident in your program and you know it will help people, you shouldn’t be afraid to sell it.

“Ask yourself – What constitutes pushy? Is it pushy or aggressive to share a product or service that could potentially enhance lives, save time or change someone’s future for the positive?” – Sharon Michaels

Don’t be afraid to sell… or you could sell yourself short,

Mike Whitfield

Thanks Mikey!

Keep selling,

Craig Ballantyne
“Go out and sell something. America needs the business.” – Zig Ziglar