The Other ROI

So you’ve put together a super product. And you’ve got a stellar copywriter who’s selling the pants off of it. And your marketing team is sending the ad copy to millions of subscribers to e-newsletters everywhere. But when the results come in, your big campaign has...

Fast-Response Bonus

One of the most effective weapons in your marketing arsenal is urgency. Urgency makes your prospective customer feel that he has to take action and respond to your offer immediately. Your job is to give him a good reason to do it. Why is this so important? Some people...

Why Lie About It?

One of the best ways to improve your marketing skills is to learn to recognize where other marketers are going wrong with their sales copy. Take, for example, a television ad for Cici’s Pizza. Their tag line was something like, “All you can eat pizza,...
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