The Look That Sells

Graphics and design are a vital part of any sales letter. But before you let your graphic designer take over, make sure you keep this in mind: Always, always, always ask your designer to read the copy. I’m blown away by how many don’t. And it shows. Boy,...

A Lazy Way to Get More Done

I’ve talked about Gene Schwartz’s 33-minute egg timer. I’ve talked about the power of 10s (doing your work in 10-minute blocks). And Michael Masterson shared his system for squeezing more productivity out of a day with you last week. Now...