Posts by Author

Early To Rise

Posts by Author

Early To Rise

The Moral of My Story

By Clayton Makepeace | 07/12/2010

For the first several years of our lives, pretty much everyone lies to us. We’re taught to believe in Santa Claus, the Easter Bunny, the Tooth Fairy, and, of course, the monster under your bed who’ll nibble your feet if you get up after you’ve been tucked in for the night.


The Ninja Turtle Marketing Strategy

By Mark Morgan Ford | 07/10/2010

About 15 years ago, traveling to California with K and Number Three Son, I met one of the originators of the Teenage Mutant Ninja Turtles.

He was sitting next to my son. We got to talking. My son was a big fan of the turtles back then. This guy, I forget his name, drew a turtle for him.

I asked him how he came up with such a creative idea.

“It wasn’t creative at all,” he said. “It was a calculated marketing strategy.”


True to our name, we’re early risers here at ETR

By Laura Rodini | 07/9/2010

True to our name, we’re early risers here at ETR.

You are too, yes?

So what’s your morning routine like?

Michael Masterson practices yoga for half an hour, first thing.

I walk my dog by the beach, then down a few cups of coffee.

Managing Editor Jason Holland puts in a few miles on his bike.

We believe what you do in the first hour or two of your waking day largely determines your day.


They Pay You to Do What?

By Steenie Harvey | 07/8/2010

December 1988: I’ve got no job, no money, and seemingly no prospects. Maybe you’d rate digging around in an organic vegetable plot in western Ireland as a fantastic prospect, but not me. I can tell you that organic gardening is bloody hard work for little reward. Rain… mud… frostbitten toes. Slugs… snails… rabbits. The end result? Lettuces and cabbages that resemble lace curtains.


The Language Perfectionist: When You Seek a Venue

By Don Hauptman | 07/8/2010

Consider the following sentences:

“Want close parking to the venue and priority exiting from the parking lots at the end of the event?”


The Easiest Extra Income You’ll Ever Make

By Glenn Fisher | 07/7/2010

So it’s Sunday. The roast is in the oven and it’s going to take a few hours.

You set the timer, pop into town, and drop into your local charity shop. That’s a thrift shop to you U.S. readers — but either way, I like to call them “surrogate stockrooms.” You’ll see why.


Your Next Cruise — Free

By Matthew Adams | 07/6/2010

“That’s impossible. No one can cruise to those places for free!”

My friend was astonished when I showed her several ways to get luxury cruises to Bermuda, the Caribbean, the Bahamas, or the Mediterranean absolutely free.


Accessing Your Inner Guidance

By Brian Tracy | 07/5/2010

You’ve heard of Murphy’s Law: Whatever can go wrong will go wrong. Well, there’s a similar law. This one states that, left to themselves, things have a tendency to go from bad to worse. When something is making you unhappy, for example — for any reason — the situation will tend to get worse rather than better.


A Checklist for Breakthrough Sales Copy

By Drayton Bird | 07/1/2010

I have always seen myself as a kindly, helpful soul — but clearly my memory fails me.

Back in my Ogilvy & Mather Direct days, people quickly turned their computer screens blank whenever I materialized in the creative department. Seems I had the nasty habit of reading the sales copy they were writing out loud and making derisive comments.


The Language Perfectionist: Eschew Ambiguity

By Don Hauptman | 07/1/2010

Here are four passages I encountered in newspapers. Observe how, in each case, poor wording creates an ambiguity that can lead the reader astray.


Who Is Celebrating the Euro’s Fall?

By Andrew Gordon | 06/30/2010

Up, Down, or Sideways By Jason Holland There is a certain type of investment that will thrive whether the market is going up, down, or sideways. In today’s essay, Andrew Gordon, Research Director of our sister publication, Investor’s Daily Edge, tells you what it is. And he introduces you to…


The Only Business Start-Up Strategy I Recommend

By Mark Morgan Ford | 06/29/2010

When Mary Kay Ash retired from her job in 1963, she took her life savings, $5,000, and opened her own business. Boy, did it pay off! Mary Kay Cosmetics is now a billion-dollar company.