You’re a Success!

“Success is often the result of taking a misstep in the right direction” -Al Bernstein Last week, my copywriter friend was a basket case – and it was my fault. She had submitted a draft of a sales letter to me for review. She was proud of it, and...

4 More Legal Secrets

In my last Early to Rise article , I regaled you with a personal story about the potential scary legal issues that can crop up when you work for (or with) less-than-honest marketers. I also outlined the 3 “Golden Rules” that I always follow when working...

Overcoming Skepticism

Marketing pros consider all of the emotions the prospect is feeling when reading the sales message. And to our over-advertised-to prospects, skepticism is definitely a resident emotion today. One of the biggest mistakes marketers make is not addressing that skepticism...