“The spirit of the speaker will determine the spirit of the audience.” – Roger Ailes
How would you like to make more money in an hour than professional basketball and baseball players, not to mention Fortune 500 CEOs?
It’s possible. I’ve done it. I’ve done it without cold calling or working 18-hour days, seven days a week. And now I’m going to show you how you can do it too.
Last year, I sold $1 million in training in 27 days for my Teleseminar Secrets program. I did it from a home-based office in Northern California with just one part-time employee. After spending a few hours selling “seats,” I discovered that I was making $25,000 an hour for about 41 hours of work.
Do the math and you’ll discover that this dollar-per-hour figure outranks that of many elite athletes, not to mention that it puts me on the top-10 list of the highest income CEOs of multi-billion-dollar companies.
So how did I do it?
I chose to do the training via a teleseminar or teleconference – which would allow me to reach many people at once, rather than trying to train them one-on-one. (There aren’t enough hours in a day for me to make big money by training people individually.)
A teleseminar is basically a phone call where hundreds of people can listen to the training and interact with the instructor. With the teleseminar, not only can I reach all of these people at one time, I can still give them a taste of “me” while I’m doing it. They feel like they’re getting a personalized training approach, and it doesn’t take me thousands of hours to accomplish it. That’s the real power of the teleseminar – achieving maximum productivity with minimum effort.
I’ve been doing teleseminars since 1999, which has allowed me to perfect the technique. The “one-on-many” approach is what makes this the fastest, easiest, and most economical of all the communication media on earth. Case closed.
Putting on your own teleseminar is easy. All you need is a bridge line (a telephone system that can connect hundreds of callers at once), a good marketing plan, and something useful and worthwhile to discuss during the call.
1. Setting Up a Bridge Line
One of the bridge lines I use is InstantTeleWebcast.com, which gives you unlimited use for $47 a month. You can also look into Voicetext.com, a service I’ve used on many occasions.
2. Filling Your Tele-Seats
In order to fill the seats for my Teleseminar Secrets program, I used direct-response marketing methods. One direct-response sales letter can sell hundreds or thousands of people at the same time. It doesn’t require a salesperson. The marketing materials do the selling for you. And if you put your promotional material on a website, the marketing materials are doing the selling 24 hours a day, seven days a week. So, again, you are reaching many people as efficiently as possible.
How, exactly, did I fill the seats?
I put together a $20 content-rich preview teleseminar. I paid my affiliates $18 of that $20 for every sale of the preview teleseminar that was made through them, plus a percentage if the buyer purchased the complete program. That way, they were motivated to promote my call.
During the preview teleseminar, I explained the offer, then sent the participants to my website, where they could read my sales letter and make the purchase.
3. Coming Up With Teleseminar-Worthy Topics
You can talk about almost anything in a teleseminar. Just make sure it’s a topic that will be useful for your audience. Here are four ideas to get you started:
- Customer-Appreciation Calls: In this type of teleseminar, you give online tutorials or new information about your products to your existing customers.
Here’s how it works: Contact people who have already purchased a product from you and offer them a free follow-up where they can ask questions for an hour. It’s basically a personal consultation on a one-on-many basis. It doesn’t make you money instantly – but it does create extremely loyal, appreciative customers who will turn around and tell their friends, colleagues, blog readers, etc., all about your products and customer devotion. Plus, customers who are happy with your service are more likely to buy more from you.
- Public Tele-Critiques: In these teleseminars, one or two participants get to carry on a dialog with experts.
Here’s how it works: One of the participants puts her website or marketing plan up on the “chopping block,” and the experts explain what she is doing right, what she is doing wrong, and what improvements she can make. The rest of the participants learn through listening to the critique. (You can charge extra for people to get the chance to get advice from you or an expert, or you can offer critiques to valued customers as a gift.)
- Prospecting Calls: These (recorded or live) teleseminars offer useful information meant to inspire prospects to buy your products.
Here’s how it works: Each week or month, you conduct an “ask campaign,” where you ask your prospects what they want to learn about a specific topic that is somehow related to your product line. You answer their questions in the teleseminar … and if you do it right, you convert them into customers. At the same time, their questions give you ideas for new products and new marketing approaches.
Another form of the prospecting call is to present an abbreviated form of an expensive program that you’re selling… with the intention of enticing them into buying the full program. That’s what I do with my Teleseminar Secrets program. I invite prospects to a free or low-cost preview. During the preview, I give an hour-long overview of the eight-week program, including plenty of useful, actionable advice that people can put to work without buying anything extra – though it’s also beneficial for people who go on to buy the entire program. Since the people who buy the entire program will have had an overview of what it covers, they are actually learning some of the material twice and, therefore, end up getting more out of it.
- Expert-Interview Calls: In this type of teleseminar, you pay a well-known expert in your field to take part in the call. Then you sell tickets to people who would be interested in hearing what your expert has to say.
Here’s how it works: During the call, you ask the expert questions that will be useful to your callers. And you pocket the difference between what you pay him and what you bring in through ticket sales.
I’ve done money-making interviews with some of today’s most influential entrepreneurs, authors, direct marketers, and professional speakers, including Steven Covey, Mark Victor Hansen, Brian Tracy, Harvey Mackay, Les Brown, Robert Allen, Michael Gerber, James Ray, Jay Conrad Levinson, Joe Sugarman, T. Harv Eker, Joe Polish, Vic Conant, David Bach, Jay Abraham, Jack Canfield, and many others.
People like this usually charge hundreds – if not thousands – of dollars for an hour of their time. Which means that my teleseminar attendees get a huge deal by only paying $47 or so to hear me pick their brains. The expert provides the content for the call – and I look like a hero for giving my attendees the information.
That’s all there is to it.
Set up a bridge line… fill your tele-seats… and come up with an audience-pleasing topic. Put these three steps to work, and you’ll have the beginnings of a successful, profitable teleseminar business. This is the model I’ve used to make $25,000 an hour… and now you can do it too.[Ed. Note: Alex Mandossian, CEO of Heritage House Publishing Inc., has generated over $233 million in sales and profits for his clients and partners via “electronic marketing” media such as TV infomercials, online catalogs, 24-hour recorded messages, voice/fax broadcasting, teleseminars, webinars, podcasts, and Internet marketing since 1991. You can get Alex’s insights into information marketing this fall at ETR’s Info Marketing Bootcamp. To get free instant access to Alex Mandossian’s blog on Electronic Marketing, please visit AlexMandossian.com.]